Retention sounds great in theory, but what does it actually mean for your bottom line?

In this quick episode, I pull back the curtain on one simple, scroll-stopping sales page strategy that turned heads during the founding member launch of Retention Lab. You'll hear how I brought the abstract concept of retention to life with a powerful interactive tool that got 83% of page visitors to pause and engage, being sold by their own metrics.

If you've ever struggled to explain the value of what you sell (especially the long-term value), this is the episode for you.

Want to get free access to the entire strategy?

Join me FREE at Behind the Launch from 2-7 Feb 2026.

Tuning in down the track? Join Retention Lab for everything you need to implement this strategy in your business. Cancel any time! 😉

What we cover:

• Why retention is such a fluffy, hard-to-sell concept (and how to make it tangible)
• The interactive sales page hack that helped browsers see the value for themselves
• The core customer journey metrics this tool is built around
• Where to go if you want the behind-the-scenes breakdown (right here from 2-7 Feb 2026)

View the episode transcript here.

Where to from here?

Join Retention Lab🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here!

Find out how you can get my strategic customer experience brain on your brand here.

Grab the FREE State of the Customer online business industry report with first-hand findings, gaps & opportunities PLUS proven strategies to boost your customer experience. Download FREE here!

Check out my favourite CX tools and resources here.

😍 Love the show?

Hit subscribe or follow so you never miss a new episode.

Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!).

Leave a positive review to help the show get found by more small business owners just like you. To leave a review:

👉 Find What Would They Do? on Apple Podcasts

👉 Scroll to ‘Ratings & Reviews’

👉 Tap on the stars to rate the show before writing a review

Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.

In today’s episode, we’re answering a question that hits home for every service provider, course creator, and membership site owner:

How do you build personal relationships that make your clients feel seen while still maintaining the boundaries that protect your own privacy and time?

To unpack this, I’m joined by Hamilton Schmid, founder of Your Virtual Cornerstone, a thriving agency that’s grown almost entirely through word-of-mouth over the past five years. Hamilton’s secret? A smart mix of intentional systems, respectful boundaries, and deeply personal customer experiences.

Whether you're just starting out or scaling up, this episode will inspire you to rethink your capacity, tighten your processes, and still make your clients feel like VIPs.

What we cover:

• Why building genuine client relationships doesn’t mean you have to sacrifice your sanity
• The difference between high-touch and overavailable (and why Hamilton doesn’t work Fridays)
• The power of voice notes for client intimacy & brand voice
• How to semi-systemise surprise-and-delight moments without making them robotic
• Why “delivering what you promise” is the ultimate referral strategy

Connect with Hamilton Schmid:

Free 30 min Outsourcing Strategy Call: https://calendar.app.google/tWSf2hU9SYvGqMU26

Website: www.yourvirtualcornerstone.com

Instagram: https://www.instagram.com/virtualcornerstone/

Threads: https://www.threads.com/@virtualcornerstone

View the episode transcript here.

Where to from here?

Join Retention Lab🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here!

Find out how you can get my strategic customer experience brain on your brand here.

Grab the FREE State of the Customer online business industry report with first-hand findings, gaps & opportunities PLUS proven strategies to boost your customer experience. Download FREE here!

Check out my favourite CX tools and resources here.

😍 Love the show?

Hit subscribe or follow so you never miss a new episode.

Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!).

Leave a positive review to help the show get found by more small business owners just like you. To leave a review:

👉 Find What Would They Do? on Apple Podcasts

👉 Scroll to ‘Ratings & Reviews’

👉 Tap on the stars to rate the show before writing a review

Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.

In this final episode of the reflection and intention-setting series, I share my personal approach to planning with purpose and how intentionality can shape your business in 2026 and beyond.

I open up about how I mapped out my entire year in advance without needing every detail locked in so I can focus my energy on what really moves the needle.

But this isn't just about calendars and to-do lists. It's about being strategic with your customer journey, mapping from the outside in, and creating offers and experiences that meet your audience where they are.

If you're tired of reactive launches, last-minute stress, and half-baked onboarding, this episode will help you step into the year with clarity, intention, and a customer experience designed to retain and delight.

What we cover:

• What intentionality in business really means (and why it’s more than just “planning”)
• Why understanding your audience’s seasonal needs is key to retention
• Mapping your customer experience backwards from key moments that matter
• How Retention Lab can help you make these strategies actionable

View the episode transcript here.

Where to from here?

Join Retention Lab🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here!

Find out how you can get my strategic customer experience brain on your brand here.

Grab the FREE State of the Customer online business industry report with first-hand findings, gaps & opportunities PLUS proven strategies to boost your customer experience. Download FREE here!

Check out my favourite CX tools and resources here.

😍 Love the show?

Hit subscribe or follow so you never miss a new episode.

Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!).

Leave a positive review to help the show get found by more small business owners just like you. To leave a review:

👉 Find What Would They Do? on Apple Podcasts

👉 Scroll to ‘Ratings & Reviews’

👉 Tap on the stars to rate the show before writing a review

Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.