You're ready to add massage therapy to your wellness center. You know it would complement your existing services beautifully. But then reality hits: What should you pay them? What equipment do they need? How many clients can they actually see in a day? Where do you even begin?

In this episode from Kendall's "What the Wellness Center?!" series, she's joined by Crystal Meyer, a licensed massage therapist who's worked in chiropractic offices, high-end spas, and private practice before finding her home at Vancouver Wellness Studio. Together, they tackle the real questions practice owners have about hiring massage therapists.

The conversation reveals a crucial insight many employers miss: "Massage therapists are definitely underpaid in our industry and the work that we do is invaluable," Crystal explains. She goes on to share what LMTs are really looking for in job postings, and it's not what most practice owners expect.

From compensation structures (spoiler: those massage chains paying $15 per session are creating the burnout crisis) to understanding physical labor limitations, from legal requirements to room setup essentials, this episode covers the practical details that determine whether your hiring effort succeeds or fails.

Crystal's insider perspective, combined with Kendall's experience as an employer, creates a comprehensive guide that helps you avoid costly mistakes while creating an environment where talented massage therapists actually want to work.

Get all the links, resources and show notes here: https://wellnesscentercreators.com

And for information regarding our upcoming retreat, go to: https://www.wellnesscentercreators.com/retreats

Sponsored by Jane App, Jane offers online booking, charting, scheduling, secure video and invoicing on one secure, beautifully designed system: https://jane.app/ Use code wellness1mo for a one-month grace period on your new Jane account.

Listen to The Authority Plan Insider (https://theauthorityplan.com), a mini-series that will guide you through a simple system that will help you create a podcast that really delivers, that creates the impact that you want to make and lets you be in the driver's seat.

You've got extra space in your wellness practice. Maybe it's a room you're not using full-time, or perhaps you're ready to expand but not quite ready to hire employees. Subletting seems like the perfect solution—but where do you even begin?

In this episode from Kendall's "What the Wellness Center?!" series, she breaks down everything you need to know about subletting office space in your wellness practice. Drawing from years of experience at Vancouver Wellness Studio, Kendall shares the critical first steps most practitioners overlook.

As Kendall explains, "The very first thing I would recommend is that you understand what your lease says about subletting." This seemingly obvious step is where many practitioners create legal problems before they even start. Beyond lease agreements, Kendall covers essential considerations like insurance requirements, what to include in sublet agreements, and how to structure financially beneficial arrangements.

The conversation addresses common concerns: How do you find the right practitioners? What should you charge? How do you maintain your practice culture when sharing space? Kendall provides practical guidance on each, emphasizing that "you want to make sure that whoever is coming into your space aligns with your values and your vision for your practice."

Whether you're considering subletting for the first time or looking to improve your current arrangements, this episode offers straightforward, actionable advice from someone who's navigated these decisions successfully.

Get all the links, resources and show notes here: https://wellnesscentercreators.com

And for information regarding our upcoming retreat, go to: https://www.wellnesscentercreators.com/retreats

Sponsored by Jane App, Jane offers online booking, charting, scheduling, secure video and invoicing on one secure, beautifully designed system: https://jane.app/ Use code wellness1mo for a one-month grace period on your new Jane account.

Listen to The Authority Plan Insider (https://theauthorityplan.com), a mini-series that will guide you through a simple system that will help you create a podcast that really delivers, that creates the impact that you want to make and lets you be in the driver's seat.

You're posting every day. Creating reels. Engaging with comments. Chasing the algorithm. And yet... your client list isn't growing the way you hoped. Sound familiar?

James, host of the Wellness Center Creators podcast and founder of the Authority Plan, joins Anna and Kendall to reveal why the social media grind is burning out wellness practitioners—and what to do instead.

As James explains, "Most practitioners are stuck in what I call the social media hamster wheel... you're constantly creating content, posting, engaging, but you're not seeing the results that match the effort you're putting in." The problem isn't that social media doesn't work—it's that practitioners are using it backwards.

The conversation introduces a powerful alternative: building authority through strategic, SEO-optimized content that works for you 24/7. James shares how practitioners can create "pillar content" that establishes expertise while addressing the specific questions and concerns their ideal clients are already searching for online.

Instead of daily posts that disappear into the void, this approach creates evergreen content that continues attracting clients months and even years later. As James notes, wellness practitioners often resist this strategy because "it feels self-promotional... but really what you're doing is you're serving people."

If you're exhausted from the social media treadmill but don't know how else to attract clients, this episode offers a refreshing alternative that aligns with how wellness practitioners actually want to show up.

Get all the links, resources and show notes here: https://wellnesscentercreators.com

And for information regarding our upcoming retreat, go to: https://www.wellnesscentercreators.com/retreats

Sponsored by Jane App, Jane offers online booking, charting, scheduling, secure video and invoicing on one secure, beautifully designed system: https://jane.app/ Use code wellness1mo for a one-month grace period on your new Jane account.

Listen to The Authority Plan Insider (https://theauthorityplan.com), a mini-series that will guide you through a simple system that will help you create a podcast that really delivers, that creates the impact that you want to make and lets you be in the driver's seat.

They're a wonderful person. You genuinely enjoy their company. Your team likes them. But they're not performing in their role and it's affecting everyone. How do you fire someone when you actually like them as a human being?

Anna and Kendall tackle this emotionally complex situation with remarkable honesty, drawing from their own painful experiences. As Anna admits, "Kendall's a much better firer than me" – acknowledging that this is a skill most healthcare providers aren't naturally equipped with.

The key insight? As Anna explains: "You take yourself out of the equation. It's not about you. It's not about whether you're friends... It's simply, it's not a match for the company at this time." This reframe transforms a personal rejection into a business reality.

Kendall shares a critical tool – using a script: "Thanks for meeting today. I have some bad news. This is difficult for me... So I wrote some things out and I'm actually just going to read it." This approach protects both parties and keeps the conversation from devolving into an emotional negotiation.

The conversation also addresses the harsh reality of relationships post-termination. As Kendall notes: "Very rarely are they going to welcome or initiate a relationship forward." This is often the hardest part for practice owners who've found someone they genuinely like.

If you're avoiding a difficult termination because you like the person too much, this episode provides both the practical tools and emotional permission to do what needs to be done.

Get all the links, resources and show notes here: https://wellnesscentercreators.com

And for information regarding our upcoming retreat, go to: https://www.wellnesscentercreators.com/retreats

Sponsored by Jane App, Jane offers online booking, charting, scheduling, secure video and invoicing on one secure, beautifully designed system: https://jane.app/ Use code wellness1mo for a one-month grace period on your new Jane account.

Get all the links, resources and show notes here: https://wellnesscentercreators.com

And for information regarding our upcoming retreat, go to: https://www.wellnesscentercreators.com/retreats

Sponsored by Jane App, Jane offers online booking, charting, scheduling, secure video and invoicing on one secure, beautifully designed system: https://jane.app/ Use code wellness1mo for a one-month grace period on your new Jane account.

Listen to The Authority Plan Insider (https://theauthorityplan.com), a mini-series that will guide you through a simple system that will help you create a podcast that really delivers, that creates the impact that you want to make and lets you be in the driver's seat.

The question every practice owner dreads: What happens to my clinic when my personal life falls apart? When you're dealing with illness, family crisis, or parenting challenges that demand your full attention—how do you keep everything from crumbling?

Anna and Kendall tackle this vulnerable topic head-on, sharing wisdom from their own experiences navigating personal storms while running their practices. As Anna reflects on parenting teens: "It might involve more energy than originally anticipated from the baby years. Maybe I underestimated 13."

Kendall shares the foundational principle that shaped her entire practice structure: "From the beginning, set up the practice in a way that everyone could still be paid, even if I, in the beginning, wasn't seeing clients." This wasn't theoretical planning—it came from living with MS and understanding that stepping away isn't a possibility, it's an inevitability.

The hosts address the emotional weight of feeling like you're disappointing people when you need to step back. As Kendall notes, "It's okay to disappoint people... most of the time what I've received is take care of yourself, it's okay, we'll be fine." They emphasize that preemptive delegation, especially administrative support, is the critical first step in crisis-proofing your practice.

This episode offers both practical strategies and emotional permission to prioritize your wellbeing without letting your practice collapse.

Get all the links, resources and show notes here: https://wellnesscentercreators.com

And for information regarding our upcoming retreat, go to: https://www.wellnesscentercreators.com/retreats

Sponsored by Jane App, Jane offers online booking, charting, scheduling, secure video and invoicing on one secure, beautifully designed system: https://jane.app/ Use code wellness1mo for a one-month grace period on your new Jane account.

Get all the links, resources and show notes here: https://wellnesscentercreators.com

And for information regarding our upcoming retreat, go to: https://www.wellnesscentercreators.com/retreats

Sponsored by Jane App, Jane offers online booking, charting, scheduling, secure video and invoicing on one secure, beautifully designed system: https://jane.app/ Use code wellness1mo for a one-month grace period on your new Jane account.

Listen to The Authority Plan Insider (https://theauthorityplan.com), a mini-series that will guide you through a simple system that will help you create a podcast that really delivers, that creates the impact that you want to make and lets you be in the driver's seat.

It's October, or maybe even November, eek! You know what's coming. The tax forms, the employee compensation reviews, the strategic planning meetings. Your to-do list is growing longer and your energy for "administrative stuff" is growing shorter. Can't someone else just handle all of this?

Anna and Kendall get refreshingly real about the unglamorous side of practice ownership—end-of-year planning. From tax preparation nightmares to the delicate dance of raises and fee increases, they share hard-won wisdom about what actually matters at year's end.

Anna opens with a hilarious wake-up call from her CPA: "On April 14th, I get a text... 'Hi, Anna, how are you doing? Have you got any inclination towards filing your taxes this year?' It hadn't even crossed my radar." The lesson? Even with great support, owners need to stay engaged enough to catch what's falling through the cracks.

The conversation shifts to more strategic territory—preparing for economic uncertainty. As Anna reflects on past recessions: "We've done three big economic downturns... In fact, we've grown every time. How did we do it?" This leads to a valuable discussion about building resilience and identifying which services people seek during uncertain times.

If you've been putting off your year-end planning or feel overwhelmed by everything on your plate, this episode offers both practical guidance and the reminder that you don't have to do it all perfectly—you just have to do it thoughtfully.

Get all the links, resources and show notes here: https://wellnesscentercreators.com

And for information regarding our upcoming retreat, go to: https://www.wellnesscentercreators.com/retreats

Sponsored by Jane App, Jane offers online booking, charting, scheduling, secure video and invoicing on one secure, beautifully designed system: https://jane.app/ Use code wellness1mo for a one-month grace period on your new Jane account.

Listen to The Authority Plan Insider (https://theauthorityplan.com), a mini-series that will guide you through a simple system that will help you create a podcast that really delivers, that creates the impact that you want to make and lets you be in the driver's seat.

You've planned the holiday party, ordered the food, picked out gifts for everyone. But will your team actually enjoy it? Or worse—will your well-intentioned gestures create resentment instead of connection?

Anna and Kendall get refreshingly honest about team events and celebrations, sharing what's worked beautifully and what's spectacularly backfired. From holiday parties to team retreats to the surprisingly fraught topic of year-end bonuses, they reveal the hidden dynamics most practice owners don't anticipate.

Anna shares a painful lesson about bonuses: "I can't say how many times people never so much as acknowledged receipt of this bonus. And it would, it just made me feel so terrible that I thought I've—how in the world can I get away from this precedent that I've set?" Her solution? She switched to PTO instead, eliminating the resentment on both sides.

The hosts discuss how team dynamics change as your practice grows and evolves. Kendall notes a recent shift: "We actually have a whole cohort of young people on our team right now, so 20s, early 30s. And they are asking for more social events to be planned and it's kind of a first."

From annual retreats that deepen team bonds to birthday celebrations that respect individual preferences, this episode offers practical guidance for creating meaningful team connections without the awkwardness or expectations that can derail even the best intentions.

Get all the links, resources and show notes here: https://wellnesscentercreators.com

And for information regarding our upcoming retreat, go to: https://www.wellnesscentercreators.com/retreats

Sponsored by Jane App, Jane offers online booking, charting, scheduling, secure video and invoicing on one secure, beautifully designed system: https://jane.app/ Use code wellness1mo for a one-month grace period on your new Jane account.

Listen to The Authority Plan Insider (https://theauthorityplan.com), a mini-series that will guide you through a simple system that will help you create a podcast that really delivers, that creates the impact that you want to make and lets you be in the driver's seat.

You've been thinking about it for months: adding that new service to your wellness practice. You can already picture how it will serve your patients better, create more revenue streams, and elevate your brand. But what if you're not as ready as you think you are?

Kendall shares a hard-won lesson from her own experience: "If you're adding a new modality, complete new modality to your team that you've never had before, you should hire someone who is very experienced in that modality." This wisdom came after jumping in too soon with aesthetics, driven by good intentions but lacking the crucial preparation needed for success.

The hosts walk through their expansion journeys—the failures and the wins. From adding aesthetics right before COVID to Anna's recent massage therapy expansion, they reveal the hidden complexities most practice owners don't anticipate. As Anna reflects on adding massage: "I don't think I realized how little I know about massage until I hired or added it to the practice."

The conversation covers the essential steps often missed: understanding overhead costs, testing services before launch, practicing with new modalities, and ensuring brand alignment. Kendall emphasizes starting with the why: "What problem is it solving for your clients? Is it in alignment with your brand? Is there a demand for it?"

If you're considering adding a new service or modality, this episode could save you thousands of dollars and months of frustration.

Get all the links, resources and show notes here: https://wellnesscentercreators.com

And for information regarding our upcoming retreat, go to: https://www.wellnesscentercreators.com/retreats

Sponsored by Jane App, Jane offers online booking, charting, scheduling, secure video and invoicing on one secure, beautifully designed system: https://jane.app/ Use code wellness1mo for a one-month grace period on your new Jane account.

Listen to The Authority Plan Insider (https://theauthorityplan.com), a mini-series that will guide you through a simple system that will help you create a podcast that really delivers, that creates the impact that you want to make and lets you be in the driver's seat.