You're ready to add massage therapy to your wellness center. You know it would complement your existing services beautifully. But then reality hits: What should you pay them? What equipment do they need? How many clients can they actually see in a day? Where do you even begin?

In this episode from Kendall's "What the Wellness Center?!" series, she's joined by Crystal Meyer, a licensed massage therapist who's worked in chiropractic offices, high-end spas, and private practice before finding her home at Vancouver Wellness Studio. Together, they tackle the real questions practice owners have about hiring massage therapists.

The conversation reveals a crucial insight many employers miss: "Massage therapists are definitely underpaid in our industry and the work that we do is invaluable," Crystal explains. She goes on to share what LMTs are really looking for in job postings, and it's not what most practice owners expect.

From compensation structures (spoiler: those massage chains paying $15 per session are creating the burnout crisis) to understanding physical labor limitations, from legal requirements to room setup essentials, this episode covers the practical details that determine whether your hiring effort succeeds or fails.

Crystal's insider perspective, combined with Kendall's experience as an employer, creates a comprehensive guide that helps you avoid costly mistakes while creating an environment where talented massage therapists actually want to work.

Get all the links, resources and show notes here: https://wellnesscentercreators.com

And for information regarding our upcoming retreat, go to: https://www.wellnesscentercreators.com/retreats

Sponsored by Jane App, Jane offers online booking, charting, scheduling, secure video and invoicing on one secure, beautifully designed system: https://jane.app/ Use code wellness1mo for a one-month grace period on your new Jane account.

Listen to The Authority Plan Insider (https://theauthorityplan.com), a mini-series that will guide you through a simple system that will help you create a podcast that really delivers, that creates the impact that you want to make and lets you be in the driver's seat.

You've got extra space in your wellness practice. Maybe it's a room you're not using full-time, or perhaps you're ready to expand but not quite ready to hire employees. Subletting seems like the perfect solution—but where do you even begin?

In this episode from Kendall's "What the Wellness Center?!" series, she breaks down everything you need to know about subletting office space in your wellness practice. Drawing from years of experience at Vancouver Wellness Studio, Kendall shares the critical first steps most practitioners overlook.

As Kendall explains, "The very first thing I would recommend is that you understand what your lease says about subletting." This seemingly obvious step is where many practitioners create legal problems before they even start. Beyond lease agreements, Kendall covers essential considerations like insurance requirements, what to include in sublet agreements, and how to structure financially beneficial arrangements.

The conversation addresses common concerns: How do you find the right practitioners? What should you charge? How do you maintain your practice culture when sharing space? Kendall provides practical guidance on each, emphasizing that "you want to make sure that whoever is coming into your space aligns with your values and your vision for your practice."

Whether you're considering subletting for the first time or looking to improve your current arrangements, this episode offers straightforward, actionable advice from someone who's navigated these decisions successfully.

Get all the links, resources and show notes here: https://wellnesscentercreators.com

And for information regarding our upcoming retreat, go to: https://www.wellnesscentercreators.com/retreats

Sponsored by Jane App, Jane offers online booking, charting, scheduling, secure video and invoicing on one secure, beautifully designed system: https://jane.app/ Use code wellness1mo for a one-month grace period on your new Jane account.

Listen to The Authority Plan Insider (https://theauthorityplan.com), a mini-series that will guide you through a simple system that will help you create a podcast that really delivers, that creates the impact that you want to make and lets you be in the driver's seat.

You're posting every day. Creating reels. Engaging with comments. Chasing the algorithm. And yet... your client list isn't growing the way you hoped. Sound familiar?

James, host of the Wellness Center Creators podcast and founder of the Authority Plan, joins Anna and Kendall to reveal why the social media grind is burning out wellness practitioners—and what to do instead.

As James explains, "Most practitioners are stuck in what I call the social media hamster wheel... you're constantly creating content, posting, engaging, but you're not seeing the results that match the effort you're putting in." The problem isn't that social media doesn't work—it's that practitioners are using it backwards.

The conversation introduces a powerful alternative: building authority through strategic, SEO-optimized content that works for you 24/7. James shares how practitioners can create "pillar content" that establishes expertise while addressing the specific questions and concerns their ideal clients are already searching for online.

Instead of daily posts that disappear into the void, this approach creates evergreen content that continues attracting clients months and even years later. As James notes, wellness practitioners often resist this strategy because "it feels self-promotional... but really what you're doing is you're serving people."

If you're exhausted from the social media treadmill but don't know how else to attract clients, this episode offers a refreshing alternative that aligns with how wellness practitioners actually want to show up.

Get all the links, resources and show notes here: https://wellnesscentercreators.com

And for information regarding our upcoming retreat, go to: https://www.wellnesscentercreators.com/retreats

Sponsored by Jane App, Jane offers online booking, charting, scheduling, secure video and invoicing on one secure, beautifully designed system: https://jane.app/ Use code wellness1mo for a one-month grace period on your new Jane account.

Listen to The Authority Plan Insider (https://theauthorityplan.com), a mini-series that will guide you through a simple system that will help you create a podcast that really delivers, that creates the impact that you want to make and lets you be in the driver's seat.