You're posting every day. Creating reels. Engaging with comments. Chasing the algorithm. And yet... your client list isn't growing the way you hoped. Sound familiar?

James, host of the Wellness Center Creators podcast and founder of the Authority Plan, joins Anna and Kendall to reveal why the social media grind is burning out wellness practitioners—and what to do instead.

As James explains, "Most practitioners are stuck in what I call the social media hamster wheel... you're constantly creating content, posting, engaging, but you're not seeing the results that match the effort you're putting in." The problem isn't that social media doesn't work—it's that practitioners are using it backwards.

The conversation introduces a powerful alternative: building authority through strategic, SEO-optimized content that works for you 24/7. James shares how practitioners can create "pillar content" that establishes expertise while addressing the specific questions and concerns their ideal clients are already searching for online.

Instead of daily posts that disappear into the void, this approach creates evergreen content that continues attracting clients months and even years later. As James notes, wellness practitioners often resist this strategy because "it feels self-promotional... but really what you're doing is you're serving people."

If you're exhausted from the social media treadmill but don't know how else to attract clients, this episode offers a refreshing alternative that aligns with how wellness practitioners actually want to show up.

Get all the links, resources and show notes here: https://wellnesscentercreators.com

And for information regarding our upcoming retreat, go to: https://www.wellnesscentercreators.com/retreats

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Listen to The Authority Plan Insider (https://theauthorityplan.com), a mini-series that will guide you through a simple system that will help you create a podcast that really delivers, that creates the impact that you want to make and lets you be in the driver's seat.