Summary

In this episode, I share where my head is at with AI, because a friend asked me how I feel about it. First, a quick update: I’m likely booking websites into March, we’re gearing up for a LextroMind launch, and my live call calendar will be extremely limited. Then I get into my take. I support using AI to help you do the thing you love with more passion and more mental capacity. I don’t support using it to take the human out of the equation. I walk through exactly how I use it in my business: the two apps I built on Claude to hold my waitlist and manage my retainer clients, plus my podcast show notes and Zoom post-processing. I also share what I won’t use it for, which is anything client-facing that influences someone to buy from you, like blog posts, Instagram content, or my newsletter. I bring it into the healthcare world too. As a PT, I would fully support AI for initiating documentation, because it’s good for provider longevity, your mental capacity, and your joints. For me, AI is a teammate. It’s doing the job I would hire an admin to do, and it’s never replacing me.

What I Talked About

• Business update: booking websites into March, the LextroMind launch, and why my live call calendar is shrinking
• My two-paragraph stance: AI should support the human, not eliminate the human
• How I use AI: my Claude-built waitlist and retainer client apps, podcast show notes, and Zoom post-processing
• Where I draw the line: no AI for client-facing content that influences people to buy from you
• AI in healthcare: why I’d want AI-initiated documentation as a PT, and how using voice to type saves my joints
• Ghostwriting vs. AI-generated content, and why learning about AI beats being scared of it

**Get on The LextroMind Waitlist!

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary

This episode opens with a quick health update and a look at my 2027 availability, including how to work with me through LextroMind, the year-long program I run with Shanté. Applications open in December. After that I get into the main topic: I bought my first pair of running shoes, and it got me asking whether I actually hate running or have just never given it a fair shot. I connect that to blogging. My take is that most people don’t hate writing, they hate the blank page, and the right protocol and tools can change how it feels.

What I Talked About

• My health update: another reaction this week, why it feels like progress anyway, and why I share this with podcast listeners and not on social media
• My 2027 availability: my waitlist runs to mid-2027, coaching calls are Thursday only, and I’m taking one to three website or ads projects a month
• LextroMind: what it is, how Shanté and I split the business coaching and tech sides, and why it’s a year-long program built around launches that don’t leave you drained
• Buying my first running shoes after years of wearing only Vivobarefoot and Birkenstocks, and my brief (and kind of chaotic) high school track career doing 400-meter hurdles
• Asking myself whether I really hate running or have never given it a fair shot with the right tools, like good shoes and years of strength training
• The blogging parallel: why I think most people don’t hate writing, they hate the blank page, and how having a protocol and writing out loud with Wispr Flow make it easier

**Get on The LextroMind Waitlist!

**Check out WisperFlow

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary

In this episode, I’m talking about why niches are getting smaller and why having a subspecialty within your specialty can set you apart. After a few personal and business updates, including my new SEO webinar and LextroMind applications opening in December, I dive in: pelvic health or ortho/sports performance used to be the niche, but now it’s pelvic pain or ACL specialist. I share how to build content around the thing you love to treat, why AI-generated content won’t keep patients coming back, and why people will pay for the person who can make the connections they can’t make on their own.

What I Talked About

• Personal updates and why I still can’t get used to California not having seasons
• My new two-hour SEO webinar with a checklist, launching in November or January
• LextroMind applications opening in December for our fourth cohort
• Why niches are getting smaller and why you should “be the guy”
• Building service pages and blog posts for your subspecialty using Google autocomplete and AnswerThePublic
• Why AI-generated content won’t keep patients coming back, and my experience seeing an MCAS specialist

**Get on The LextroMind Waitlist!

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary

In this episode, I’m stepping away from business talk to get personal about hobbies. After a quick health update on my suspected MCAS and a heads up that my SEO webinars are coming in January, I share how reading was my biggest hobby as a kid, how school and building my business left no room for anything but work, and how I finally decided I deserve personal time. I walk through the hobbies I’ve tried since moving to California, while recognizing that not having kids gives me more time and that some seasons of life just don’t allow for hobbies. If you’re curious, this is your permission to try something, even for 10 minutes.

What I Talked About

• My health update: a reaction after a game at UCLA and why I suspect MCAS
• SEO webinars coming in January and a possible Black Friday pre-sale
• Reading as my biggest childhood hobby, from library days to reading with my great-grandma
• How college, PT school, and building my business left zero room for hobbies
• Deciding I deserve personal time and trying cooking, sourdough, Legos, piano, ceramics, and more
• Permission to start small, skip what doesn’t excite you, and honor your season of life

**Get on The LextroMind Waitlist!

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary

In this episode, I’m walking you through the questions I think you should ask a service provider before you decide to work with them, specifically for websites, SEO, and ads. Before I dive in, I share a LextroMind update (applications open in December for a January start), let you know I’m booking all big projects into 2027, and talk about how much I’m loving collaborating with Shante on client sites. I also get real about a rough week, including a trip to urgent care. Then I get into the main topic, which came from an Instagram post about my radius policy and why I don’t work with the same type of provider in the same town. I cover questions about AI, conflicts of interest, who owns your accounts, what happens when you part ways, ad spend, reporting, who actually does the work, communication, references, and where your assets are being built. Everyone has a different process, and that’s okay. You just have to choose the variance you’re comfortable with, and you can’t do that if you don’t know what to ask.

What I Talked About

• LextroMind update: applications open in December for a January start
• Booking all big projects into 2027 and collaborating with Shante on client sites
• Why I have a radius policy and don’t work with competitors in the same town
• Asking about AI, conflicts of interest, and who owns your accounts
• What happens when you part ways, how ad spend is separated, and how reporting works
• Where your assets and landing pages are built, and choosing the variance you’re okay with

**Get on The LextroMind Waitlist!

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary

In this episode, I'm talking all about near me keywords and how to actually come up in local searches. Before I dive in, I catch you up on life: another Southern California heat wave, hosting both my family and Shante's family last week, and how being out of routine has my body flaring up as I keep working on managing my inflammation and swelling. I also share that I'm shifting toward more free and lower ticket education, including posting more helpful tips on social media again. Then I get into the main topic: why stuffing "near me" or your town name all over your website reads as spam to Google, how Google actually uses proximity, relevance, and prominence to rank you for near me searches, and three introductory things you can do right now to improve your chances of showing up locally.

What I Talked About

• Hosting our families and why I build my business to be flexible
• My plan to put out more free and lower ticket education
• What near me keywords are and why you should never add them to your website
• How Google ranks near me searches using proximity, relevance, and prominence
• Why stuffing your town name everywhere hurts your credibility
• Three things to do now: consistent name, address, and phone number, a "where to find us" section, and geotagged photos

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary

In this episode, I'm talking about the Instagram link in bio: where to build it, how to keep it updated, and the one thing I see people miss constantly. Build it on your own website instead of Linktree, keep it current, and always include a button that goes straight to your homepage, even when you have a program open for enrollment.

What I Talked About

• Building your link in bio on your own website instead of Linktree
• Keeping it updated and removing outdated buttons
• Always including a homepage button, even during a launch
• Giving people the autonomy to explore beyond your current offer

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary

In this episode, I'm sharing a lesser-known benefit of blogging: your posts can get you featured in larger publications, journals, and the news. I tell the story of a client whose blog posts on a specific population led two people to reach out for features. I also tackle the biggest blocks I hear, like no time, no capacity, or not feeling like a good writer, and explain why you're already educating patients every day and just need to write it down.

What I Talked About

• How a body of work on your website gets you found by journalists and larger publications
• A client story: blog posts that led to two feature requests
• Making your posts personal, not generic
• Common blocks: no time, no capacity, "blogging is dead"
• Why you don't need to be a "good writer" to start
• My Monday Minute journey to 100 newsletters
• Blogging as written patient education
• Blog vs. social media for brick-and-mortar and online businesses
• Why I recommend two blog posts a month
• Blogging as a long-term investment

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram