Summary

In this episode, I’m talking about why niches are getting smaller and why having a subspecialty within your specialty can set you apart. After a few personal and business updates, including my new SEO webinar and LextroMind applications opening in December, I dive in: pelvic health or ortho/sports performance used to be the niche, but now it’s pelvic pain or ACL specialist. I share how to build content around the thing you love to treat, why AI-generated content won’t keep patients coming back, and why people will pay for the person who can make the connections they can’t make on their own.

What I Talked About

• Personal updates and why I still can’t get used to California not having seasons
• My new two-hour SEO webinar with a checklist, launching in November or January
• LextroMind applications opening in December for our fourth cohort
• Why niches are getting smaller and why you should “be the guy”
• Building service pages and blog posts for your subspecialty using Google autocomplete and AnswerThePublic
• Why AI-generated content won’t keep patients coming back, and my experience seeing an MCAS specialist

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Work with me + learn more!

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