In this episode of The Revenue Room™, Heather Holst-Knudsen sits down with Janice Liu, the Mantis Group CEO reveals why "every company is a data company" whether they like it or not. Janice breaks down her proprietary methodology for appraising data assets—often proving they are worth more than a company's traditional operating business—and explains how this valuation can radically increase M&A multiples. We dive deep into "shadow inefficiencies," the mechanics of brokering data deals with Large Language Models (LLMs), and why ethical consent is the single most critical factor in future-proofing your revenue. If you think your data is just a compliance risk, this conversation will change your entire balance sheet.

WHY LISTEN

This episode is essential for leaders who are:

• Leading transformation inside legacy or scaled organizations
• Managing growth through acquisitions or portfolio complexity
• Aligning leadership teams during periods of uncertainty
• Using data to drive clarity and confidence in decision-making
• Navigating AI disruption without losing organizational trust
• Balancing performance, culture, and long-term value creation

If you’re a CEO, CMO, CRO, or senior operator steering an organization through change, this episode delivers grounded, experience-driven perspective.

CONNECT WITH JANICE LIU: linkedin.com/in/janice-liu-89905620

About RevvedUP 2026
RevvedUP 2026 is where CEOs and revenue-critical C-Suite leaders reset their growth playbook for the AI-first economy. Taking place March 23–24, 2026 at The Vinoy Resort in St. Petersburg, FL, this two-day strategy lab helps leaders pressure-test how AI moves from cost center to growth driver and turn data and disruption into competitive advantage.

About Heather Holst-Knudsen
Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™.

About Revenue Room™ CXO
Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation.

Learn more or apply for membership at info.h2klabs.com/apply-cxo.

In this episode of The Revenue Room Podcast, Heather Holst-Knudsen sits down with Diana Florescu, Founder and CEO of Media for Growth, to unpack one of the most powerful alternative funding models reshaping consumer brand growth and media monetization today: Media for Equity.

With more than 25 years of global precedent and recent expansion from Europe into the U.S., Media for Equity is gaining momentum as media companies and brands rethink capital efficiency, valuation, and long-term growth. Diana explains why this model is accelerating now, how it transforms underutilized media inventory into equity value, and why it offers a compelling path for both media owners and high-growth consumer brands.

WHY LISTEN

This episode is essential for executives who are:

• Exploring Media for Equity as a revenue or investment strategy
• Diversifying media revenue beyond traditional ad sales
• Supporting challenger brands without increasing cash burn
• Treating brand as a growth driver, not a cost center
• Navigating valuation, liquidity, and exit paths
• Turning underutilized media inventory into long-term equity value

If you’re a CEO, CRO, CFO, investor, or corporate development leader operating at the intersection of media, consumer growth, and capital strategy, this episode provides a practical framework for understanding Media for Equity and its role in modern revenue growth.

CONNECT WITH DIANA: https://www.linkedin.com/in/dianaflorescu

About RevvedUP 2026
RevvedUP 2026 is where CEOs and revenue-critical C-Suite leaders reset their growth playbook for the AI-first economy. Taking place March 23–24, 2026 at The Vinoy Resort in St. Petersburg, FL, this two-day strategy lab helps leaders pressure-test how AI moves from cost center to growth driver and turn data and disruption into competitive advantage.

About Heather Holst-Knudsen
Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™.

About Revenue Room™ CXO
Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation.

Learn more or apply for membership at info.h2klabs.com/apply-cxo.

In this episode of The Revenue Room™, Heather Holst-Knudsen sits down with Christine Shaw, CEO and President of Naylor Association Solutions, to explore how modern associations are transforming their business models in a data-driven, AI-accelerated world. Christine shares how her leadership was shaped in high-velocity environments at PennWell and Future PLC, why clean data is the ultimate stabilizer in disruption, and how she built the business analyst role that now powers insights and decision-making across every organization she leads.

Christine breaks down the complexity of Naylor’s multi-line business—from member communications and job boards to AMS technology platforms—and explains how associations can stay relevant as generational shifts reshape how people consume information, learn, and build community. She also offers a candid look at how AI is transforming internal workflows, client-facing products, and the future of year-round member engagement.

Why listen

This episode is essential for leaders who are:
• Navigating the shift from legacy business models to intelligence-driven operations
• Building scalable, privacy-aware data foundations
• Managing complex multi-line revenue organizations
• Reimagining sales, marketing, and community engagement in an AI-first world
• Leading multi-generational teams through disruption
• Seeking a practical roadmap for modernizing associations, media companies, or membership-driven businesses

If you’re a CEO, CMO, CRO, association leader, or revenue-critical executive building for 2025 and beyond, Christine’s insights offer clarity, direction, and a blueprint for sustainable growth.

CONNECT WITH CHRISTINE SHAW

LinkedIn: https://www.linkedin.com/in/christineashaw/

About RevvedUP 2026
RevvedUP 2026 is where CEOs and revenue-critical C-Suite leaders reset their growth playbook for the AI-first economy. Taking place March 23–24, 2026 at The Vinoy Resort in St. Petersburg, FL, this two-day strategy lab helps leaders pressure-test how AI moves from cost center to growth driver and turn data and disruption into competitive advantage.

About Heather Holst-Knudsen
Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™.

About Revenue Room™ CXO
Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation.

Learn more or apply for membership at info.h2klabs.com/apply-cxo.

In this episode of The Revenue Room™, Heather Holst-Knudsen sits down with Sean Griffey, co-founder and former CEO of Industry Dive, one of the biggest B2B media success stories of the past decade.

Sean shares the real playbook behind scaling Industry Dive from five scrappy newsletters into a multi-vertical powerhouse that reached millions of executives, generated $100M+ in revenue, and ultimately sold to Informa for over $500M.

Heather and Sean unpack what made the model work—from niche-audience obsession, to portfolio-wide sales strategy, to operational discipline most media companies still struggle to adopt. Sean also reflects on intent data, first-party strategies, sales org structure, account penetration, AI’s impact on search and audience behavior, and the evolving relationship between digital media and events.

This is a rare, behind-the-scenes look at how one of the most respected operators in B2B media built a modern, high-margin, high-value company by focusing on what really matters: audience, product, and customer outcomes.

Why Listen

Listen to this episode if you’re a leader who is:

• Rethinking your B2B media or marketing model
• Trying to build repeatable, scalable revenue across multiple verticals
• Navigating audience quality, first-party data, or intent strategy
• Re-architecting your sales org for enterprise accounts
• Preparing for AI’s impact on audience acquisition and customer value
• Searching for sustainable, high-margin business model lessons

If you’re a CEO, founder, CMO, CRO, or revenue-critical operator, this conversation will reshape how you think about modern B2B growth.

About RevvedUP 2026
RevvedUP 2026 is where CEOs and revenue-critical C-Suite leaders reset their growth playbook for the AI-first economy. Taking place March 23–24, 2026 at The Vinoy Resort in St. Petersburg, FL, this two-day strategy lab helps leaders pressure-test how AI moves from cost center to growth driver and turn data and disruption into competitive advantage.

About Heather Holst-Knudsen
Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™.

About Revenue Room™ CXO
Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation.

Learn more or apply for membership at info.h2klabs.com/apply-cxo.

In this episode of The Revenue Room™, Heather Holst-Knudsen sits down with Amanda Landsaw, Chief Marketing Officer at EndeavorB2B, to unpack how one of the industry’s largest B2B media and intelligence platforms is transforming into a modern data-driven growth engine.

From rebranding a legacy publisher into a full-scale intelligence business, to redefining audience value, to building privacy-first data systems that still unlock revenue—Amanda offers a candid, strategic look at what it really takes to scale in an AI-powered, fast-moving B2B landscape.

They also dive deep into the new role of the CMO, the rise of audience lifetime value as a mission-critical KPI, the realities of sales–marketing alignment, and how organizations can responsibly integrate AI without slowing their teams down.

Why Listen

This episode is essential for leaders who are:
- Navigating the shift from legacy media to intelligence-driven business models
- Building scalable, privacy-first data strategies
- Reimagining sales–marketing alignment for a multi-product world
- Preparing teams for AI adoption without overwhelming them
- Redefining audience engagement, value, and lifetime impact

If you’re a CEO, CMO, CRO, or revenue-critical leader building for 2026 and beyond, this conversation is a blueprint for modern transformation.

About RevvedUP 2026
RevvedUP 2026 is where CEOs and revenue-critical C-Suite leaders reset their growth playbook for the AI-first economy. Taking place March 23–24, 2026 at The Vinoy Resort in St. Petersburg, FL, this two-day strategy lab helps leaders pressure-test how AI moves from cost center to growth driver and turn data and disruption into competitive advantage.

About Heather Holst-Knudsen
Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™.

About Revenue Room™ CXO
Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation.

Learn more or apply for membership at info.h2klabs.com/apply-cxo.

In this powerful and wide-ranging conversation, Heather Holst-Knudsen sits down with Blair LaCorte—Founder and Managing Director of LaCorte Ventures —to unpack what truly drives performance, transformation, and long-term success in business and in life.

Blair has led and scaled companies across aviation, entertainment, AI, private equity, and tech. He’s built the world’s largest private charter airline, run the global leader in live event production, navigated major turnarounds, and coached some of the highest-performing CEOs in the country. But what makes this episode extraordinary is his radical clarity about why businesses win—and why leaders fail.

Together, Heather and Blair dive into the essential truths leaders often overlook:
how to identify the “one thing” that matters in your business model, why patterns and people are the real drivers of performance, how AI is reshaping the workforce, and why self-awareness—not strategy—is a CEO’s greatest competitive advantage.

They also explore Blair’s work in longevity and healthspan at the Buck Institute, what CEOs can learn from athletes, and why community, authenticity, and curiosity may be the most powerful business levers of all.

Why Listen

This episode is essential for leaders who are navigating:

• Business model transformation
• AI-driven shifts in operations, talent, and sales
• Scaling teams while reducing complexity
• Decision-making under pressure
• Personal performance, energy, and longevity
• Building communities and tribes that accelerate growth

If you're a CEO, founder, investor, or ambitious operator who wants to grow smarter—not just harder— This conversation is a blueprint for leading, scaling, and thriving in the new era of business.

About RevvedUP 2026
RevvedUP 2026 is where CEOs and revenue-critical C-Suite leaders reset their growth playbook for the AI-first economy. Taking place March 23–24, 2026 at The Vinoy Resort in St. Petersburg, FL, this two-day strategy lab helps leaders pressure-test how AI moves from cost center to growth driver and turn data and disruption into competitive advantage.

About Heather Holst-Knudsen
Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™.

About Revenue Room™ CXO
Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation.

Learn more or apply for membership at info.h2klabs.com/apply-cxo.

In this insightful conversation, Heather Holst-Knudsen sits down with Michael Barnett, CEO of InGo, and a leading expert in digital transformation and data-driven business strategies to explore the systems, processes, and leadership approaches that drive predictable revenue growth in complex B2B environments.

Michael shares practical strategies for building revenue operating plans, aligning critical roles, and using data to uncover opportunities and measure impact—while also highlighting the cultural and leadership shifts needed to make revenue processes stick.

Why Listen

This episode is essential listening for revenue leaders, executives, and operators who are:

• Turning revenue into a repeatable, scalable process
• Aligning teams and roles around data-driven growth
• Optimizing KPIs for measurable business impact
• Leading organizations through operational and cultural change

If your goal is to transform uncertainty into a steady growth trajectory, this conversation delivers actionable strategies for the year ahead.

About RevvedUP 2026
RevvedUP 2026 is where CEOs and revenue-critical C-Suite leaders reset their growth playbook for the AI-first economy. Taking place March 23–24, 2026 at The Vinoy Resort in St. Petersburg, FL, this two-day strategy lab helps leaders pressure-test how AI moves from cost center to growth driver and turn data and disruption into competitive advantage.

About Heather Holst-Knudsen
Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™.

About Revenue Room™ CXO
Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation.

Learn more or apply for membership at info.h2klabs.com/apply-cxo.

In this powerful conversation, Heather Holst-Knudsen sits down with two industry innovators—Allison Markert of Future PLC and Jaime Schultheis of Bombora—to unpack how data, AI, and intent intelligence are redefining the future of media and revenue growth.

Together, they reveal how Future PLC’s massive B2B portfolio is leveraging first-party and intent data to uncover hidden buyers, build audience intelligence, and measure real business impact—while also tackling the leadership and cultural shifts needed to thrive in an AI-driven economy.

Why Listen

This episode is essential listening for leaders in media, marketing, or technology who are:

• Shifting from impressions to impact
• Building data-fueled growth strategies
• Navigating AI transformation
• Leading teams through rapid change

If you’re a CEO, CMO, CRO, or data-driven decision maker redefining growth in 2025 and beyond, this episode is your playbook.

Resources & Mentions

RevvedUP 2026 is where CEOs and revenue-critical C-Suite leaders reset their growth playbook for the AI-first economy.

Across two intensive days — March 23–24, 2026 at The Vinoy Resort, St. Petersburg, FL — the event functions as a high-stakes strategy lab where leaders pressure-test how AI moves from cost center to growth driver.

From revenue engines to board expectations, RevvedUP equips executives to turn data, disruption, and intelligent reinvention into competitive advantage. Click here to learn more: https://info.h2klabs.com/revvedup-2026

About RevvedUP 2026
RevvedUP 2026 is where CEOs and revenue-critical C-Suite leaders reset their growth playbook for the AI-first economy. Taking place March 23–24, 2026 at The Vinoy Resort in St. Petersburg, FL, this two-day strategy lab helps leaders pressure-test how AI moves from cost center to growth driver and turn data and disruption into competitive advantage.

About Heather Holst-Knudsen
Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™.

About Revenue Room™ CXO
Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation.

Learn more or apply for membership at info.h2klabs.com/apply-cxo.