Fear might not look like fear in your business… but it’s often the invisible thing slowing your marketing (and your sales) right down.

In this powerful episode of The Meaningful Marketing Podcast, marketing strategist Chantal Gerardy breaks down what she sees over and over again with business owners: anxiety, perfectionism, and procrastination quietly sabotaging visibility, consistency, and conversion.

Joined by mindset coach Damien Murdoch, Chantal connects the dots between what’s happening in your nervous system and what’s happening in your marketing, so you can stop overthinking and start executing the actions your business actually needs.

Damien shares his personal journey from panic attacks that once kept him housebound to now coaching entrepreneurs, athletes, and speakers through high-pressure moments using tools like breathwork and his concept of “scheduled suffering.”

This episode isn’t fluffy mindset talk. It’s practical, grounded, and built to help you move.

Chantal Unpacks:

• The sneaky ways fear and anxiety block marketing action (and revenue)
• How to reset your nervous system so you can handle visibility, pressure, and rejection
• Why mindset is often the missing piece behind low conversions and poor follow-up
• A simple reframe to quiet imposter syndrome before sales calls and showing up online
• What “scheduled suffering” is, and how it builds confidence (and your client list)

✅ Learn more about his coaching & retreats: www.worldclassfriend.com
📩 Book Damien to speak or coach your team
📱 Follow him on Instagram: @damienmurdochmindsetcoach
🌿 Explore breathwork events, performance coaching & mindset breakthroughs

📈 Ready to market with confidence?

📥 Download your FREE Marketing Guide
👉 chantalgerardy.com.au/free-downloads

🎧 Catch more episodes
👉 themeaningfulmarketingpodcast.com

🌐 Marketing support that actually makes sense
👉 onlinebusinessmarketing.com.au

On the Meaningful Marketing Podcast, Chantal Gerardy breaks down what “marketing that’s different” really looks like and why owning your niche, educating people on the why, and building trust through consistent content becomes a compounding growth strategy.

She’s joined by Leah Kapral, scientist, nutritionist, and host of The Menopause Revolution Podcast who shares how she’s built a values-led, evidence-based brand in the perimenopause/menopause space, and how podcasting has helped her create community, credibility, and aligned partnerships (without the fluff).

Chantal unpacks:

· How to niche down with a clear point of difference (and why “science + soul” builds trust fast)

· Why educating your audience on the why increases action and follow-through

· How to use a podcast as a marketing asset: authority, relationships, collaborations, and conversion

· A practical podcast approach: simple structure, short episodes, repeatable questions, and KPI-style targets

· How to source guests naturally (networks, events, referrals, aligned communities)

This episode blends real talk and practical strategy for business owners who want to market with meaning, stand out in a crowded space, and use content (like podcasting) to build trust that converts.

👉 Visit themenopauserevolution.com.au to get free resources, book a clarity call, or find out how Leah can support your next stage with confidence, not confusion.

📈 Want More Meaningful Marketing?

📥 Download your FREE Marketing Guide
👉 chantalgerardy.com.au/free-downloads

🎧 Catch more episodes
👉 themeaningfulmarketingpodcast.com

🌐 Marketing support that actually makes sense
👉 onlinebusinessmarketing.com.au

In this episode of the Meaningful Marketing Podcast, Chantal unpacks what many purpose-led business owners miss when conversions dip: it’s not always your offer, it’s your state, your systems, and how you’re showing up to serve.

She’s joined by Kimberley Priest (Revived), a sales and performance specialist with a background in sales leadership and space design, to explore the link between mindset, environment, and sales results, plus the simple sales principles that make your marketing work harder.

Chantal breaks down:

• Why your emotional state impacts conversions (and how to reset it fast)
• The difference between marketing and sales, and how they must work together as you scale
• How to sell through service, benefits, and empathy (not features and pressure)
• The sales “formula” that helps leads feel safe, seen, and ready to buy
• Why clunky payment and booking processes quietly kill conversions
• How systems, trust, and consistency create more freedom and better results

Follow Kimberley on Instagram at @kimberleyjanepriest for more behind-the-scenes on happiness, performance, and high-converting environments.

📈 Want More Meaningful Marketing?

📥 Download your FREE Marketing Guide
👉 chantalgerardy.com.au/free-downloads

🎧 Catch more episodes
👉 themeaningfulmarketingpodcast.com

🌐 Marketing support that actually makes sense
👉 onlinebusinessmarketing.com.au

What happens when the unthinkable becomes your story – and that story becomes the backbone of your brand?

In this episode of The Meaningful Marketing Podcast, marketing strategist and host Chantal Gerardy sits down with Bali bombing survivor, speaker and author Andrew Csabi to unpack not just his incredible journey, but the marketing mechanics behind it.

Together, they explore how Andrew turned a life-altering trauma into a purpose-led message, a book, and a speaking career and Chantal breaks down exactly why his storytelling works so well in a noisy, sceptical online world.

This isn’t just a story of resilience. It’s a practical masterclass in using real, raw experience to build trust, credibility and emotional connection in your marketing, without feeling exploitative, fluffy or fake. If you’re a business owner or marketing VA wondering how to create content that actually lands (and leads to clients), this conversation shows you how to do it with heart and strategy.

💡 You’ll Learn:

• Why emotionally charged stories cut through marketing noise – and how Chantal recommends using them without oversharing or trauma-dumping
• How Andrew uses his book as a strategic business asset – and the simple ways you can turn a book, blog or keynote into ongoing leads
• What makes a personal story commercially powerful – Chantal breaks down structure, relevance and clear calls to action
• How trauma-informed content can build credibility and trust when handled with care, consent and intention
• The role of purpose in a personal brand that actually converts – and how to align your story with offers, not just inspiration

If you want your marketing to feel more human and more effective, this episode will show you how to use story and vulnerability as a real strategy, not just a nice-to-have.

📚 Connect with Andrew Csabi:

📖 Order his book: BOM BALI: Life After Death
🔐 AGC Pro-Tec Security: agcprotec.com.au
Instagram: https://www.instagram.com/agcpro_tec/

Facebook: AGC Pro-Tec: https://www.facebook.com/agcprotect
Bom Bali – Life after death https://www.facebook.com/bombalilifeafterdeath

LinkedIn: www.linkedin.com/in/andrewcsabi

📈 Want More Meaningful Marketing?

📥 Download your FREE Marketing Guide
👉 chantalgerardy.com.au/free-downloads

🎧 Catch more episodes
👉 themeaningfulmarketingpodcast.com

🌐 Marketing support that actually makes sense
👉 onlinebusinessmarketing.com.au

What do dating apps, ghosting, and awkward first coffees have to do with building a podcast brand? Everything, if you know how to turn your personal experiences into content that connects.

In this episode of The Meaningful Marketing Podcast, Chantal chats with Andrew Small, host of the Over 40s Dating Podcast: Real and Unfiltered, about how he transformed his real-life dating disasters into a fast-growing, relatable podcast brand, all while juggling work, family, and zero marketing background.

Whether you’re a marketing VA helping a client stand out, or a business owner looking to build your own brand, this episode shows you how to turn authenticity into strategy.

You’ll Learn:

• How Andrew found his niche by tapping into real, raw personal stories
• Why relatability beats perfection in building an audience
• The marketing power of “passion projects”
• How to start a content platform with zero tech skills
• What makes a podcast pitch-worthy for sponsorships

🔗 Resources & Links:

🎙️ Follow Andrew’s podcast: Over 40s Dating – Real and Unfiltered on your favourite streaming platforms
🌐 Website coming soon. Follow @over40sdatingpodcast for launch details

📈 More from Meaningful Marketing

📥 Download your FREE Marketing Guide
👉 chantalgerardy.com.au/free-downloads

🎧 Catch more episodes
👉 themeaningfulmarketingpodcast.com

🌐 Learn more
👉 onlinebusinessmarketing.com.au

What if the “fix” isn’t more rest, more stretching, or another short-term treatment… but an entirely different approach to your body and mind?

In this episode, physiotherapist and founder of The Ikaika Method Mana Shigematsu shares his powerful story, from a misdiagnosed injury to building a strength-first, soul-led recovery model that challenges everything you think you know about healing.

We talk real results, raw branding, and why pain is often the signal, not the root, of what’s really going on.

💡 You’ll learn:

• Why most traditional physio gets it wrong (and what to look for instead)
• The mindset shift that helps athletes, high performers & chronic pain sufferers heal
• How Mana uses strength, clarity, and warrior energy to empower his clients
• What branding looks like when you stop trying to “appeal to everyone”
• How he’s marketing his business by being fully himself

💪 Connect with Mana Shigematsu

🌐 theikaikamethod.com.au
📸 Instagram – @theikaikamethod
🎟️ Follow his wellness event series: @empowerfitexperience
🏋️‍♂️ Personal: @manamatsu

📈 More from Meaningful Marketing
🎯 Download our FREE Marketing Guide

🎧 Explore Marketing with Chantal and Listen to all episodes
👉 themeaningfulmarketingpodcast.com

Still using an old selfie as your profile photo? You might be sending the wrong message — and losing clients before they ever click your link.

In this episode, pro photographer Brad Delaney (founder of The Headshot Guys) breaks down why most business owners get branding photography wrong and what to do instead.

From head position to facial expression, Brad shares his go-to strategies for creating photos that actually build trust, communicate authority, and convert.

💡 You’ll learn:

• Why bad headshots are killing your credibility (and how to fix them)
• What your eyes, smile, and jawline are really saying to potential clients
• The five pro tips Brad uses to make anyone look confident on camera
• How to match your photo vibe to your audience — LinkedIn vs Instagram vs website
• What most people get wrong about personal branding and self-worth

📸 Work with Brad Delaney

👉 theheadshotguys.com.au
📱 Find him on social: @theheadshotguys

📈 More from Meaningful Marketing
🎯 Download our FREE Marketing Guide

🎧 Explore Marketing with Chantal and Listen to all episodes
👉 themeaningfulmarketingpodcast.com

Think sales is all about pushing offers and chasing leads? Nic Rone would disagree, and his entire career proves why.

From travel agent to political candidate to community connector, Nic shares how relationships, reputation, and real consistency turned his network into his most powerful marketing tool.

This episode is a masterclass in how to stop forcing your marketing and start letting connection do the heavy lifting.

💡 You’ll hear:

• How Nic built a travel business without competing on price
• What most people get wrong about networking (and how to fix it)
• Why he believes the best marketing is actually boring
• His strategy for local events, partnership marketing, and grassroots visibility
• What political campaigns taught him about social media, branding, and being real online

🔗 Connect with Nic Rone & Varsity Lakes Community Limited
🌐 Learn more: sportshouse.com.au/vlcl

📈 More from Meaningful Marketing
🎯 Download our FREE Marketing Guide

🎧 Explore Marketing with Chantal and Listen to all episodes
👉 themeaningfulmarketingpodcast.com