On the Meaningful Marketing Podcast, Chantal Gerardy breaks down what “marketing that’s different” really looks like and why owning your niche, educating people on the why, and building trust through consistent content becomes a compounding growth strategy.

She’s joined by Leah Kapral, scientist, nutritionist, and host of The Menopause Revolution Podcast who shares how she’s built a values-led, evidence-based brand in the perimenopause/menopause space, and how podcasting has helped her create community, credibility, and aligned partnerships (without the fluff).

Chantal unpacks:

· How to niche down with a clear point of difference (and why “science + soul” builds trust fast)

· Why educating your audience on the why increases action and follow-through

· How to use a podcast as a marketing asset: authority, relationships, collaborations, and conversion

· A practical podcast approach: simple structure, short episodes, repeatable questions, and KPI-style targets

· How to source guests naturally (networks, events, referrals, aligned communities)

This episode blends real talk and practical strategy for business owners who want to market with meaning, stand out in a crowded space, and use content (like podcasting) to build trust that converts.

👉 Visit themenopauserevolution.com.au to get free resources, book a clarity call, or find out how Leah can support your next stage with confidence, not confusion.

📈 Want More Meaningful Marketing?

📥 Download your FREE Marketing Guide
👉 chantalgerardy.com.au/free-downloads

🎧 Catch more episodes
👉 themeaningfulmarketingpodcast.com

🌐 Marketing support that actually makes sense
👉 onlinebusinessmarketing.com.au

In this episode of the Meaningful Marketing Podcast, Chantal unpacks what many purpose-led business owners miss when conversions dip: it’s not always your offer, it’s your state, your systems, and how you’re showing up to serve.

She’s joined by Kimberley Priest (Revived), a sales and performance specialist with a background in sales leadership and space design, to explore the link between mindset, environment, and sales results, plus the simple sales principles that make your marketing work harder.

Chantal breaks down:

• Why your emotional state impacts conversions (and how to reset it fast)
• The difference between marketing and sales, and how they must work together as you scale
• How to sell through service, benefits, and empathy (not features and pressure)
• The sales “formula” that helps leads feel safe, seen, and ready to buy
• Why clunky payment and booking processes quietly kill conversions
• How systems, trust, and consistency create more freedom and better results

Follow Kimberley on Instagram at @kimberleyjanepriest for more behind-the-scenes on happiness, performance, and high-converting environments.

📈 Want More Meaningful Marketing?

📥 Download your FREE Marketing Guide
👉 chantalgerardy.com.au/free-downloads

🎧 Catch more episodes
👉 themeaningfulmarketingpodcast.com

🌐 Marketing support that actually makes sense
👉 onlinebusinessmarketing.com.au

What happens when the unthinkable becomes your story – and that story becomes the backbone of your brand?

In this episode of The Meaningful Marketing Podcast, marketing strategist and host Chantal Gerardy sits down with Bali bombing survivor, speaker and author Andrew Csabi to unpack not just his incredible journey, but the marketing mechanics behind it.

Together, they explore how Andrew turned a life-altering trauma into a purpose-led message, a book, and a speaking career and Chantal breaks down exactly why his storytelling works so well in a noisy, sceptical online world.

This isn’t just a story of resilience. It’s a practical masterclass in using real, raw experience to build trust, credibility and emotional connection in your marketing, without feeling exploitative, fluffy or fake. If you’re a business owner or marketing VA wondering how to create content that actually lands (and leads to clients), this conversation shows you how to do it with heart and strategy.

💡 You’ll Learn:

• Why emotionally charged stories cut through marketing noise – and how Chantal recommends using them without oversharing or trauma-dumping
• How Andrew uses his book as a strategic business asset – and the simple ways you can turn a book, blog or keynote into ongoing leads
• What makes a personal story commercially powerful – Chantal breaks down structure, relevance and clear calls to action
• How trauma-informed content can build credibility and trust when handled with care, consent and intention
• The role of purpose in a personal brand that actually converts – and how to align your story with offers, not just inspiration

If you want your marketing to feel more human and more effective, this episode will show you how to use story and vulnerability as a real strategy, not just a nice-to-have.

📚 Connect with Andrew Csabi:

📖 Order his book: BOM BALI: Life After Death
🔐 AGC Pro-Tec Security: agcprotec.com.au
Instagram: https://www.instagram.com/agcpro_tec/

Facebook: AGC Pro-Tec: https://www.facebook.com/agcprotect
Bom Bali – Life after death https://www.facebook.com/bombalilifeafterdeath

LinkedIn: www.linkedin.com/in/andrewcsabi

📈 Want More Meaningful Marketing?

📥 Download your FREE Marketing Guide
👉 chantalgerardy.com.au/free-downloads

🎧 Catch more episodes
👉 themeaningfulmarketingpodcast.com

🌐 Marketing support that actually makes sense
👉 onlinebusinessmarketing.com.au