On the Meaningful Marketing Podcast, Chantal Gerardy breaks down what “marketing that’s different” really looks like and why owning your niche, educating people on the why, and building trust through consistent content becomes a compounding growth strategy.

She’s joined by Leah Kapral, scientist, nutritionist, and host of The Menopause Revolution Podcast who shares how she’s built a values-led, evidence-based brand in the perimenopause/menopause space, and how podcasting has helped her create community, credibility, and aligned partnerships (without the fluff).

Chantal unpacks:

· How to niche down with a clear point of difference (and why “science + soul” builds trust fast)

· Why educating your audience on the why increases action and follow-through

· How to use a podcast as a marketing asset: authority, relationships, collaborations, and conversion

· A practical podcast approach: simple structure, short episodes, repeatable questions, and KPI-style targets

· How to source guests naturally (networks, events, referrals, aligned communities)

This episode blends real talk and practical strategy for business owners who want to market with meaning, stand out in a crowded space, and use content (like podcasting) to build trust that converts.

👉 Visit themenopauserevolution.com.au to get free resources, book a clarity call, or find out how Leah can support your next stage with confidence, not confusion.

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