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Finding Clear Direction in a Changing Jewelry Market

Courtney Gray, a metalsmith educator and creative business strategist, introduces The Jeweler’s View and shares guidance for jewelers navigating rising metal prices and broader market shifts. She explains that what many jewelers feel isn’t only financial pressure but “directional pressure,” raising questions about pricing, scaling, narrowing collections, pivoting, and defining success. Gray argues that market changes expose whether a jeweler’s direction is solid or fragile, and that stability comes from choosing a clear lane, pricing tier, output level, margins, audience, capacity, and season of life, rather than trying to predict the future. She describes how vague direction leads to decision fatigue, fear-based reactions, and self-doubt, while clear direction supports steadiness, better decision-making, and strategic adjustments. Gray outlines how her program Transform focuses on helping makers decide what kind of business fits their current life stage and goals (e.g., lower-priced volume vs. fewer high-ticket pieces, custom-only vs. teaching plus production). She invites listeners to join Transform, emphasizing that opportunity remains in changing conditions when jewelers intentionally choose and refine their direction, and closes with resources at courtneygrayarts.com and a request to share the episode.

00:00 Welcome to The Jeweler’s View (Meet Courtney Gray)
00:47 Why This Episode: Market Shifts Beyond Metal Prices
01:11 Directional Pressure: The Questions Jewelers Are Asking
02:47 What “Direction” Really Means (and Why It Stabilizes You)
03:23 Decision Fatigue Without Direction vs. Calm Adjustments With It
04:33 Inside Transform: Choosing Your Lane, Tier, and Season of Life
05:55 What Changes When You Commit to a Direction
06:34 Big Change Season: Opportunity, Not Panic + Transform Invitation
08:04 Closing Thoughts + Share, Resources, and Next Week

Support the show

Visit www.CourtneyGrayArts.com to read more about what I offer. Be sure to follow The Jeweler’s View so you never miss an episode! Now you can watch on You Tube: @theJeweler'sView. I’d love it if you could subscribe, and leave a rating and review by scrolling down on the main show page, this helps the podcast reach more amazing listeners like you.

💎 Have thoughts to share or just want to say hi? Reach out anytime and be sure to get on my VIP newsletter list. Welcome to the tribe!

– Courtney
Helping Jewelry Creatives access the knowledge, resources, and mindset they

need to achieve goals they once thought impossible.

Connect with me or check out the Transform Your Jewelry Business course at

www.CourtneyGrayArts.com

🤗 Linktree: All the Things

🎁 Get your FREE guide: Courage, Clarity, and Customers and

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Rising Metal Costs: What They’re Revealing (and How to Stay Grounded)

Courtney Gray reframes rising metal prices as information, not a reason to panic and shares how cost pressure exposes weak spots in pricing, design choices, and thin margins. She explains why gold and silver behave differently (including silver’s industrial demand), and how constraints can sharpen creativity through more intentional design, smarter metal use, and stronger pricing logic. Courtney shares an example of a metalsmith adapting without cheapening their work, offers a reflection prompt for what to change if prices rise again, and invites listeners to a Feb 24 live panel, “Rising Metal Costs: Now What Do I Do?” plus resources and the Transform program at www.courtneygrayarts.com.

00:00 Welcome to The Jeweler’s View + What This Podcast Is Here to Do
00:46 Rising Metal Prices: A Grounded Approach (No Panic, No Predictions)
02:39 What Higher Costs Reveal: Pricing, Design, and Business Model Strain
03:36 Zooming Out: Why Gold & Silver Move Differently in Uncertain Markets
04:49 The Real Opportunity: Constraints Create Clarity, Craft, and Stronger Identity
05:59 A Maker’s Reframe: Designing Smarter Without Cheapening the Work
07:12 The Question to Sit With: What Becomes Unsustainable—and What You Protect
07:37 Live Panel Invite: “Rising Metal Costs… Now What Do I Do?” (Feb 24)
08:21 Next Steps: Transform as Decision-Making Infrastructure + Closing Thoughts
09:10 Final Send-Off: Share, Resources, and Onward & Upward

Support the show

Visit www.CourtneyGrayArts.com to read more about what I offer. Be sure to follow The Jeweler’s View so you never miss an episode! Now you can watch on You Tube: @theJeweler'sView. I’d love it if you could subscribe, and leave a rating and review by scrolling down on the main show page, this helps the podcast reach more amazing listeners like you.

💎 Have thoughts to share or just want to say hi? Reach out anytime and be sure to get on my VIP newsletter list. Welcome to the tribe!

– Courtney
Helping Jewelry Creatives access the knowledge, resources, and mindset they

need to achieve goals they once thought impossible.

Connect with me or check out the Transform Your Jewelry Business course at

www.CourtneyGrayArts.com

🤗 Linktree: All the Things

🎁 Get your FREE guide: Courage, Clarity, and Customers and

...

Send a text

Harnessing Constraints to Enhance Your Jewelry Business

In this episode of The Jeweler's View, host Courtney Gray, a seasoned metalsmith and business strategist, delves into how rising material costs can actually drive clarity and improvement in the jewelry business. Courtney emphasizes the value of working within limitations to refine design and pricing, shedding light on building a resilient business structure. She advocates for intentionality in material usage, confident pricing strategies, and the importance of clear, repeatable systems. As a precursor to a live panel discussion with experienced jewelers, this episode provides essential insights into navigating industry challenges with perspective and readiness.

00:00 Introduction to The Jeweler's View
00:53 Embracing Constraints in Creative Business
02:58 Design and Pricing Clarity
05:19 Building Resilient Business Structures
06:12 Upcoming Panel and Final Thoughts
07:14 Closing Remarks and Encouragement

Support the show

Visit www.CourtneyGrayArts.com to read more about what I offer. Be sure to follow The Jeweler’s View so you never miss an episode! Now you can watch on You Tube: @theJeweler'sView. I’d love it if you could subscribe, and leave a rating and review by scrolling down on the main show page, this helps the podcast reach more amazing listeners like you.

💎 Have thoughts to share or just want to say hi? Reach out anytime and be sure to get on my VIP newsletter list. Welcome to the tribe!

– Courtney
Helping Jewelry Creatives access the knowledge, resources, and mindset they

need to achieve goals they once thought impossible.

Connect with me or check out the Transform Your Jewelry Business course at

www.CourtneyGrayArts.com

🤗 Linktree: All the Things

🎁 Get your FREE guide: Courage, Clarity, and Customers and

...

Send us a text

Mastering Your Jewelry Business: Pricing, Marketing, and Financial Strategies

In this episode of The Jeweler's View, host Courtney Gray draws from her extensive 25-year experience in the jewelry industry to share invaluable insights on transitioning from a hobbyist to a creative business owner. Joined by guest Erin, the discussion covers strategies for pricing handmade jewelry, understanding financials, leveraging tiered products, and effectively marketing to different customer segments. They emphasize the importance of regular financial reviews, setting achievable goals, being mindful of inventory costs, and nurturing customer relationships to build a sustainable jewelry business. Listeners are encouraged to track their progress, utilize resources like Courtney's website, and reach out with questions.

Erin D. White

Hexagon Strategy Group

Helping Entrepreneurs Do Well by Doing Good

erin@hexagongrp.com | www.hexagongrp.com

- LinkedIn: https://www.linkedin.com/in/erindwhite/

- Website: https://hexagongrp.com/

- Ideation Boot Camp Interest Form

Personal and Business Finances_Simple Workbook

Support the show

Visit www.CourtneyGrayArts.com to read more about what I offer. Be sure to follow The Jeweler’s View so you never miss an episode! Now you can watch on You Tube: @theJeweler'sView. I’d love it if you could subscribe, and leave a rating and review by scrolling down on the main show page, this helps the podcast reach more amazing listeners like you.

💎 Have thoughts to share or just want to say hi? Reach out anytime and be sure to get on my VIP newsletter list. Welcome to the tribe!

– Courtney
Helping Jewelry Creatives access the knowledge, resources, and mindset they

need to achieve goals they once thought impossible.

Connect with me or check out the Transform Your Jewelry Business course at

www.CourtneyGrayArts.com

🤗 Linktree: All the Things

🎁 Get your FREE guide: Courage, Clarity, and Customers and

...

Send us a text

#64: How to Find Your Real Number: Financial Clarity for Creatives

In this episode of The Jeweler's View, host Courtney Gray speaks with Erin, founder of Hexagon Strategy Group, about the importance of financial planning for creatives. They discuss how to understand and manage personal and business expenses, emphasizing the value of creating a sustainable and fulfilling lifestyle. Erin shares resources including 'The Psychology of Money' by Morgan Housel, 'I Will Teach You to Be Rich' by Ramit Sethi, and 'Thriving with Adult ADHD' by Phil Bosier, as well as practical tips for incorporating financial discipline into daily routines. The episode concludes with an invitation to start tracking expenses and a promise of a follow-up discussion in the next episode.

00:00 Introduction to The Jeweler's View
00:48 Special Guest: Erin and Financial Security for Creatives
01:39 Erin's Background and Business Philosophy
03:09 Addressing Financial Challenges for Creatives
06:12 Practical Financial Advice and Resources
07:26 Creating a Financial Plan for Your Creative Business
13:09 Mindset and Consistency in Financial Planning
14:30 Conclusion and Next Steps

Personal and Business Finances_Simple Workbook

Erin White:

https://hexagongrp.com/

Ideation Boot Camp Interest Form

Book Recommendations:

- The Psychology of Money by Morgan Housel

-

Support the show

Visit www.CourtneyGrayArts.com to read more about what I offer. Be sure to follow The Jeweler’s View so you never miss an episode! Now you can watch on You Tube: @theJeweler'sView. I’d love it if you could subscribe, and leave a rating and review by scrolling down on the main show page, this helps the podcast reach more amazing listeners like you.

💎 Have thoughts to share or just want to say hi? Reach out anytime and be sure to get on my VIP newsletter list. Welcome to the tribe!

– Courtney
Helping Jewelry Creatives access the knowledge, resources, and mindset they

need to achieve goals they once thought impossible.

Connect with me or check out the Transform Your Jewelry Business course at

www.CourtneyGrayArts.com

🤗 Linktree: All the Things

🎁 Get your FREE guide: Courage, Clarity, and Customers and

...

Send us a text

Navigating Creative Crossroads with Courtney Gray

In this unique podcast episode, jewelry educator and tool expert Melissa Muir steps into the interviewer role to explore key questions about focus, direction, and aligning one's work with their life stages. Muir opens up about her journey, struggles with time management, and lack of clear direction in her business. Courtney Gray discusses how her program can help creatives like Muir zoom out, identify their priorities, and create a sustainable, joyful business rhythm. The conversation touches on the importance of defining vision, managing creative distractions, and using time management effectively. Both speakers emphasize that real transformation requires self-adoption and personal commitment to the process.

00:00 Introduction and Context
00:52 Meet Melissa Muir: Jewelry Educator and Tool Expert
01:22 Balancing Life and Business
02:28 Finding Direction and Focus
03:22 The Importance of Zooming Out
04:48 Course Structure and Benefits
06:03 Navigating Creative Challenges
07:57 Implementing the Framework
13:41 Conclusion and Final Thoughts

Support the show

Visit www.CourtneyGrayArts.com to read more about what I offer. Be sure to follow The Jeweler’s View so you never miss an episode! Now you can watch on You Tube: @theJeweler'sView. I’d love it if you could subscribe, and leave a rating and review by scrolling down on the main show page, this helps the podcast reach more amazing listeners like you.

💎 Have thoughts to share or just want to say hi? Reach out anytime and be sure to get on my VIP newsletter list. Welcome to the tribe!

– Courtney
Helping Jewelry Creatives access the knowledge, resources, and mindset they

need to achieve goals they once thought impossible.

Connect with me or check out the Transform Your Jewelry Business course at

www.CourtneyGrayArts.com

🤗 Linktree: All the Things

🎁 Get your FREE guide: Courage, Clarity, and Customers and

...

Send us a text

Making Informed Decisions During Rising Costs: A Jeweler's Guide

In this episode of The Jeweler's View, Courtney Gray shares insights from her 25 years in the jewelry industry to help creators navigate rising costs effectively. She emphasizes the importance of focusing on what is currently working in your business, identifying top sellers, and understanding replacement costs. The episode discourages adding more to your workload and advises making informed, refined decisions rather than reactive ones. Listeners are given a practical assignment to evaluate their top sellers and calculate current replacement costs to guide future decisions. Upcoming content includes a panel discussion on managing metal costs, featuring industry experts.

00:00 Introduction to The Jeweler's View
00:52 Recap and Practical Advice
01:58 Navigating Rising Costs
02:40 Evaluating Your Business
04:45 Adjusting to Change
06:49 Gentle Assignment and Final Thoughts
07:29 Closing Remarks and Resources

Support the show

Visit www.CourtneyGrayArts.com to read more about what I offer. Be sure to follow The Jeweler’s View so you never miss an episode! Now you can watch on You Tube: @theJeweler'sView. I’d love it if you could subscribe, and leave a rating and review by scrolling down on the main show page, this helps the podcast reach more amazing listeners like you.

💎 Have thoughts to share or just want to say hi? Reach out anytime and be sure to get on my VIP newsletter list. Welcome to the tribe!

– Courtney
Helping Jewelry Creatives access the knowledge, resources, and mindset they

need to achieve goals they once thought impossible.

Connect with me or check out the Transform Your Jewelry Business course at

www.CourtneyGrayArts.com

🤗 Linktree: All the Things

🎁 Get your FREE guide: Courage, Clarity, and Customers and

...

Send us a text

In this episode of The Jeweler's View, host Courtney Gray, a seasoned metalsmith educator and business strategist, addresses the current challenge of rising metal prices. Courtney shares her personal experience and offers strategies for managing uncertainty and maintaining a sustainable jewelry business. She introduces the 'STILL' framework—Stop, Take a breath, Investigate, Listen, and Learn—as a method to make thoughtful, rather than panic-driven, decisions. Courtney also previews an upcoming panel discussion with industry experts on coping with material cost increases. Finally, she reassures listeners that while the market is shifting, the demand for jewelry and its significance endures.

Support the show

Visit www.CourtneyGrayArts.com to read more about what I offer. Be sure to follow The Jeweler’s View so you never miss an episode! Now you can watch on You Tube: @theJeweler'sView. I’d love it if you could subscribe, and leave a rating and review by scrolling down on the main show page, this helps the podcast reach more amazing listeners like you.

💎 Have thoughts to share or just want to say hi? Reach out anytime and be sure to get on my VIP newsletter list. Welcome to the tribe!

– Courtney
Helping Jewelry Creatives access the knowledge, resources, and mindset they

need to achieve goals they once thought impossible.

Connect with me or check out the Transform Your Jewelry Business course at

www.CourtneyGrayArts.com

🤗 Linktree: All the Things

🎁 Get your FREE guide: Courage, Clarity, and Customers and

...