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Finding Clear Direction in a Changing Jewelry Market

Courtney Gray, a metalsmith educator and creative business strategist, introduces The Jeweler’s View and shares guidance for jewelers navigating rising metal prices and broader market shifts. She explains that what many jewelers feel isn’t only financial pressure but “directional pressure,” raising questions about pricing, scaling, narrowing collections, pivoting, and defining success. Gray argues that market changes expose whether a jeweler’s direction is solid or fragile, and that stability comes from choosing a clear lane, pricing tier, output level, margins, audience, capacity, and season of life, rather than trying to predict the future. She describes how vague direction leads to decision fatigue, fear-based reactions, and self-doubt, while clear direction supports steadiness, better decision-making, and strategic adjustments. Gray outlines how her program Transform focuses on helping makers decide what kind of business fits their current life stage and goals (e.g., lower-priced volume vs. fewer high-ticket pieces, custom-only vs. teaching plus production). She invites listeners to join Transform, emphasizing that opportunity remains in changing conditions when jewelers intentionally choose and refine their direction, and closes with resources at courtneygrayarts.com and a request to share the episode.

00:00 Welcome to The Jeweler’s View (Meet Courtney Gray)
00:47 Why This Episode: Market Shifts Beyond Metal Prices
01:11 Directional Pressure: The Questions Jewelers Are Asking
02:47 What “Direction” Really Means (and Why It Stabilizes You)
03:23 Decision Fatigue Without Direction vs. Calm Adjustments With It
04:33 Inside Transform: Choosing Your Lane, Tier, and Season of Life
05:55 What Changes When You Commit to a Direction
06:34 Big Change Season: Opportunity, Not Panic + Transform Invitation
08:04 Closing Thoughts + Share, Resources, and Next Week

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Visit www.CourtneyGrayArts.com to read more about what I offer. Be sure to follow The Jeweler’s View so you never miss an episode! Now you can watch on You Tube: @theJeweler'sView. I’d love it if you could subscribe, and leave a rating and review by scrolling down on the main show page, this helps the podcast reach more amazing listeners like you.

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– Courtney
Helping Jewelry Creatives access the knowledge, resources, and mindset they

need to achieve goals they once thought impossible.

Connect with me or check out the Transform Your Jewelry Business course at

www.CourtneyGrayArts.com

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