Lucy Werner has a 20+ year career for some of London's top creative agencies and startups and now lives in the South of France. In this episode, we go deep on what PR actually does, why so many businesses misunderstand it & what happens when you stop building a business purely for exit.

We cover:

- The biggest misconceptions people have about PR

- The different ways people try to game the PR system

- Why you shouldn't blindly believe everything business "experts" tell you

- Why putting gurus on a pedestal can give you a completely distorted view of business

- Why authority can become a trap

- Why Lucy & Freddie have both chosen to build businesses in the South of France and how they stay motivated

- Why a bigger team doesn't always mean a better business

- What it really means to build a lifestyle business

- Building wealth without sacrificing the life you're trying to create

- Why building a business in France feels so different from building one in London or Dubai

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Sponsor: https://www.instagram.com/pithandstem

Follow Lucy on Instagram: https://www.instagram.com/lucywernerpr

Lucy's website: https://www.hypeyourself.com

Follow Freddie on Instagram: https://www.instagram.com/freddiepullen_

Follow Freddie on LinkedIn: https://www.linkedin.com/in/freddie-pullen

Follow the podcast on Instagram: https://www.instagram.com/thehealthyentrepreneurpod

Hosted on Acast. See acast.com/privacy for more information.

Wes Masters is a former British Army soldier who was awarded the Military Cross for Gallantry by Queen Elizabeth II in 2014.

He was expelled from school at 15, joined the military out of necessity, served on the last combat tour of Afghanistan, and is now the founder of Military Physiques, helping men build belief, capability and confidence through discipline and fitness.

In this episode Wes gives us a masterclass on discipline, identity and what it actually means to do hard things.

We cover:

- How Wes ran 300 metres across open ground under sniper fire carrying 65 kilos of kit to save a teammate who had been shot in the neck

- Why only the disciplined are free

- What it felt like taking the uniform off for the last time after eight years

- How being expelled at 15 and being told he hadn't got the brains for something carried him through three years of university

- Why the trip that saved his life was walking 400 miles from Budapest with his dog and a tent

- The one small standard he never breaks that sets the tone for his entire day

- Why doing something out of routine every Sunday changed everything for him

- The biggest lie men tell themselves about why they are not training

- Why doing things without technology once a day is one of the most powerful things you can do right now

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Sponsor: https://www.instagram.com/pithandstem

Follow Wes on Instagram: https://www.instagram.com/wesmasters

Follow Freddie on Instagram: https://www.instagram.com/freddiepullen_

Follow Freddie on LinkedIn: https://www.linkedin.com/in/freddie-pullen

Follow the podcast on Instagram: https://www.instagram.com/thehealthyentrepreneurpod

Hosted on Acast. See acast.com/privacy for more information.

Tahlia Kennedy is the Head of Content at Kinso - Australia's fastest growing startup. This episode is a full masterclass on building an online audience from scratch as well as revealing the full content breakdown for Kinso.

We cover:

• How Tahlia landed the job at 20 with no experience by listening to a podcast
• The Netflix strategy Kinso use to grow without spending a penny on ads
• Why 95% of their content is scripted but never looks like it
• How they built a waitlist of 32,000 people before the product even launched
• What Dan Martell's team flew in to learn from them
• Why creativity will be the biggest unfair advantage of the next decade
• Why you should never stop saying your CTA even when it feels annoying

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Sponsor: Pith & Stem

Follow Tahlia on Instagram: https://www.instagram.com/tahlia.kennedy

Follow Freddie on Instagram: https://www.instagram.com/freddiepullen_

Follow Freddie on LinkedIn: https://www.linkedin.com/in/freddie-pullen

Hosted on Acast. See acast.com/privacy for more information.

Former England and British & Irish Lions rugby player Lee Mears joins Freddie Pullen on The Healthy Entrepreneur Podcast to unpack what elite sport can teach us about leadership, trust, pressure and building teams that perform well.

From playing over 250 games for Bath Rugby and representing England and the Lions, to coaching CEOs and executive teams around the world, Lee shares the lessons that have shaped his life beyond rugby.

In this episode we cover:

• Why high trust teams outperform everyone else

• The biggest mistake leaders make under pressure

• Why confidence isn't what most people think

• The hidden difference between pressure and stress

• Why so many founders struggle after selling their business

• What really happens when your identity disappears overnight

• How elite teams hold each other accountable without blame

• Why effort will always beat talent

Whether you're building a business, leading a team or simply trying to perform at your best, this episode is packed with practical lessons you can apply immediately.

Follow Lee Mears

LinkedIn: https://www.linkedin.com/in/lee-mears-a35a9a23/

Instagram: https://www.instagram.com/leemears02

Follow Freddie Pullen

LinkedIn: https://www.linkedin.com/in/freddie-pullen/

Instagram: https://www.instagram.com/freddiepullen_/

Sponsored by Pith & Stem.

Hosted on Acast. See acast.com/privacy for more information.

Adam Lamb started with nothing.

He went on to become Tony Robbins' business partner in the health space and built a seven figure health optimisation company from scratch.

Then he met his wife. Built a business. Had kids. Worked with Tony Robbins. Hit every milestone a successful man is supposed to hit.

And somewhere in the middle of all of it he realised the biggest threat to everything he'd built wasn't competition, market shifts or money.

It was the slow, quiet distance that creeps into a marriage when two ambitious people stop paying attention to each other.

In this episode Adam gets brutally honest about the blind spot he sees in nearly every high achieving man he coaches.

He also talks about what he does differently in his marriage and why he believes your wife should be the most important human in your life.

This one is for the men who are building something great and don't want to lose everything that actually matters in the process.

Follow Adam: https://www.instagram.com/adamlamb33/

Follow Freddie: https://www.instagram.com/freddiepullen_/

Follow The Healthy Entrepreneur Podcast: https://www.instagram.com/thehealthyentrepreneurpod/

Sponsor: https://www.instagram.com/pithandstem/

Hosted on Acast. See acast.com/privacy for more information.

We Built Businesses To Live Like This

In this episode of The Healthy Entrepreneur Podcast, I sit down with Emma Mills, founder of one of the UK's leading Virtual PA businesses, to unpack why so many business owners become trapped inside the businesses they worked so hard to build.

...and there couldn't have been a more fitting place to have this conversation.

Emma flew out to join me in the South of France, where we recorded overlooking the French Riviera, with a château in front of us, the Mediterranean behind us and mountains stretching across the horizon.

Because this is proof of the philosophy we both believe in:

Build a business that supports your life.... not a life that's controlled by your business.

Emma has spent the last 16 years helping entrepreneurs buy back their time by hiring exceptional Executive Assistants, allowing founders to focus on the work only they can do... and more importantly, the parts of business they actually enjoy.

In this episode we cover:

• Why entrepreneurs become the biggest bottleneck in their own business

• The hidden cost of trying to do everything yourself

• When you should hire your first Executive Assistant

• How delegation increases growth

• Building a business that creates freedom

📲 Follow Emma:

Instagram: https://www.instagram.com/emmamipa/

📲 Follow Freddie:

Instagram: https://www.instagram.com/freddiepullen_/

🤝 This episode is proudly sponsored by Pith & Stem.

📲 Follow Pith & Stem: https://www.instagram.com/pithandstem/

📩 Build Trust. Become Recognized. Scale Your Business.

Every month, 500+ coaches, consultants and service business owners join Recognized, my free newsletter packed with practical strategies to help you build trust, become the go to expert in your industry and scale your business organically.

If you're tired of chasing clients and want to build a business that gives you more freedom, this is where to start.

👉 Join free: https://recognizednewsletter.beehiiv.com/

Hosted on Acast. See acast.com/privacy for more information.

Welcome to The Healthy Entrepreneur Podcast with Freddie Pullen.

Today I'm sitting down with Alfie Robertson, founder of Amplify and Roll, and one of the fastest growing personal brands in the world.

In September 2023, Alfie had zero followers. He was living in Bondi, partying on weekends, working in consulting, and watching his flatmate build a following...

Then he made a decision.

75 days. No alcohol. Post every single day.

100 days later, he had 100,000 followers.

Today he runs a team of 40, has coached over 16,000 people and is building Roll, a SaaS platform that turns your camera roll into viral content in seconds.

In this episode we get into the story behind the growth, the identity shifts, the fear of being judged and the EXACT framework he uses to go from skill to 7 figures.

Key discussion points:

1. The 4 step roadmap: acquire the skill, teach, productise, then tech

2. Why you don't need to be an expert to start posting content

3. The cost of skipping the hard work first

4. How to kill the fear of posting including a pen & paper exercise

5. Competence vs connection content & why smart people get this wrong

6. The 6 F's of an awesome personal brand

7. The app solving the biggest problem in content creation

8. Where content is going in 2026 and why you're further ahead than you think

Follow Alfie:

Instagram: https://www.instagram.com/alfiegetshard

Roll: www.rolltoreel.com (free trial)

This episode is sponsored by Pith & Stem: https://pithandstem.com

Follow Freddie: https://www.instagram.com/freddiepullen

Follow The Healthy Entrepreneur Podcast: https://www.instagram.com/he_podcast

Timestamps:

00:14 The 4 step roadmap every entrepreneur needs to follow

07:20 75 Day Hard and the decision to post every single day

10:16 Documentation vs authority - the two reasons anyone follows you

17:23 How to help people one step behind you

18:17 Freddie's half Ironman goes viral: 600k views and the abuse that followed

19:17 The fear of posting and what changes after your first 5 posts

22:29 The exercise that kills fear of being judged

28:33 Roll: turning your camera roll into viral content in seconds

37:19 The 6 F's: the framework for brands

50:18 Your content isn't growing.. here's the one thing to change

53:03 Where content is going in 2026

Hosted on Acast. See acast.com/privacy for more information.

Freddie Pullen sits down with Chris Ducker: 22 year entrepreneur and bestselling author who at the height of his success, with 150 employees and a million dollar year, was secretly falling apart.

CHAPTERS:

1:38 — the first burnout: back surgery from 15 hour days

2:19 — the second burnout: when it hit him mentally

3:04 — why he did it: chasing money and hustle culture

4:39 — 150 employees, first million dollar year, still a wreck

5:56 — hiring 8 people just to replace himself

6:38 — the moment he realised he was the problem

7:32 — how the second burnout rewrote his definition of success

10:42 — how the 9 to 5 quietly became a 7 to 9

12:57 — what burnout actually is and what it's not

13:46 — depression, anxiety and adrenal failure all at once

14:00 — 18 months on antidepressants and why he came off early

16:46 — how he became the face of an industry by accident

17:47 — starting a podcast in 2010 and what happened next

20:11 — why people buy from people not logos

21:30 — short term growth vs the long haul

22:08 — hustle is a season not a lifestyle

24:09 — the four step life OS framework

25:26 — 2 hours of a hobby a week = 30% more productivity

31:06 — the 60 year old who hadn't skydived in 15 years

34:22 — personal brand vs loud personality

36:40 — the biggest misconception about growing for the long haul

38:04 — serve first. sell later.

42:54 — if your friends are slowing you down, get new friends

44:37 — why peace might matter more than happiness

50:22 — why writing a book is the best positioning move in 2026

54:41 — 78% of entrepreneurs will burn out

Sponsor: Pith & Stem

Follow Freddie Pullen for more: https://www.instagram.com/freddiepullen

Follow Chris Ducker: https://www.instagram.com/chrisducker

Join 7,000 entrepreneurs in our newsletter: https://recognizednewsletter.beehiiv.com

Hosted on Acast. See acast.com/privacy for more information.