Lucy Werner has a 20+ year career for some of London's top creative agencies and startups and now lives in the South of France. In this episode, we go deep on what PR actually does, why so many businesses misunderstand it & what happens when you stop building a business purely for exit.

We cover:

- The biggest misconceptions people have about PR

- The different ways people try to game the PR system

- Why you shouldn't blindly believe everything business "experts" tell you

- Why putting gurus on a pedestal can give you a completely distorted view of business

- Why authority can become a trap

- Why Lucy & Freddie have both chosen to build businesses in the South of France and how they stay motivated

- Why a bigger team doesn't always mean a better business

- What it really means to build a lifestyle business

- Building wealth without sacrificing the life you're trying to create

- Why building a business in France feels so different from building one in London or Dubai

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Sponsor: https://www.instagram.com/pithandstem

Follow Lucy on Instagram: https://www.instagram.com/lucywernerpr

Lucy's website: https://www.hypeyourself.com

Follow Freddie on Instagram: https://www.instagram.com/freddiepullen_

Follow Freddie on LinkedIn: https://www.linkedin.com/in/freddie-pullen

Follow the podcast on Instagram: https://www.instagram.com/thehealthyentrepreneurpod

Hosted on Acast. See acast.com/privacy for more information.

Wes Masters is a former British Army soldier who was awarded the Military Cross for Gallantry by Queen Elizabeth II in 2014.

He was expelled from school at 15, joined the military out of necessity, served on the last combat tour of Afghanistan, and is now the founder of Military Physiques, helping men build belief, capability and confidence through discipline and fitness.

In this episode Wes gives us a masterclass on discipline, identity and what it actually means to do hard things.

We cover:

- How Wes ran 300 metres across open ground under sniper fire carrying 65 kilos of kit to save a teammate who had been shot in the neck

- Why only the disciplined are free

- What it felt like taking the uniform off for the last time after eight years

- How being expelled at 15 and being told he hadn't got the brains for something carried him through three years of university

- Why the trip that saved his life was walking 400 miles from Budapest with his dog and a tent

- The one small standard he never breaks that sets the tone for his entire day

- Why doing something out of routine every Sunday changed everything for him

- The biggest lie men tell themselves about why they are not training

- Why doing things without technology once a day is one of the most powerful things you can do right now

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Sponsor: https://www.instagram.com/pithandstem

Follow Wes on Instagram: https://www.instagram.com/wesmasters

Follow Freddie on Instagram: https://www.instagram.com/freddiepullen_

Follow Freddie on LinkedIn: https://www.linkedin.com/in/freddie-pullen

Follow the podcast on Instagram: https://www.instagram.com/thehealthyentrepreneurpod

Hosted on Acast. See acast.com/privacy for more information.

Tahlia Kennedy is the Head of Content at Kinso - Australia's fastest growing startup. This episode is a full masterclass on building an online audience from scratch as well as revealing the full content breakdown for Kinso.

We cover:

• How Tahlia landed the job at 20 with no experience by listening to a podcast
• The Netflix strategy Kinso use to grow without spending a penny on ads
• Why 95% of their content is scripted but never looks like it
• How they built a waitlist of 32,000 people before the product even launched
• What Dan Martell's team flew in to learn from them
• Why creativity will be the biggest unfair advantage of the next decade
• Why you should never stop saying your CTA even when it feels annoying

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Sponsor: Pith & Stem

Follow Tahlia on Instagram: https://www.instagram.com/tahlia.kennedy

Follow Freddie on Instagram: https://www.instagram.com/freddiepullen_

Follow Freddie on LinkedIn: https://www.linkedin.com/in/freddie-pullen

Hosted on Acast. See acast.com/privacy for more information.