Building a Strong Coaching Brand

SUMMARY

If your coaching or speaking business feels stuck, there’s a good chance the problem is not your skill. It’s your brand clarity.

In this episode, John and Angie break down how coaches and speakers accidentally dilute their authority by trying to be “all things to all people”, taking random collaborations, chasing visibility without strategy, and constantly changing direction. The result: mixed messaging, weak positioning, and an audience that cannot tell what you stand for, or who you actually help.

You’ll hear why associations matter (who you work with becomes part of your reputation), why “being busy” is not a growth plan, and how to make smarter decisions about podcast guesting, content, and partnerships without drifting into brand confusion. They also unpack the difference between experimenting to find your voice versus restarting your momentum every time you panic.

If you want more traction, clearer positioning, and a brand that makes the right clients think “this is for me”, this episode will help you tighten the message and stop leaking credibility.

Chapters

00:00 Defining Your Coaching Brand

03:13 The Importance of Associations

06:18 Intentional Branding and Message Clarity

09:04 Strategic Collaboration and Momentum

12:13 The Role of Strategy in Branding

14:57 Building Audience Connection and Clarity

20:30 Identifying Pain Points and Audience Engagement

23:01 Finding Your Voice and Clarity in Messaging

24:20 Overcoming Desperation in Business Strategies

26:04 The Ineffectiveness of Cold Outreach

30:00 Building Trust and Brand Awareness

32:10 The Importance of Transparency in Selling

36:20 Collaborating with Competitors for Growth

38:55 Branding and Its Impact on Business Success

41:14 TCC outro.mp3

Want to contact the show? You can leave us a voicemail. It's free to do, and we might feature you on our next episode. All you need to do is go to https://speakpipe.com/thecoachingclinicpodcast and leave us a message. You can also find our clips and full episodes on the exclusive Coaching Clinic YouTube channel: https://www.youtube.com/@coachingclinicpodcast

You can send us a video or voice message on LinkedIn:

John's LinkedIn Profile or go to PresentInfluence.com for coaching enquiries with John

Angie's LinkedIn Profile or visit AngieSpeaks.com

2023 Present Influence Productions The Coaching Clinic: Grow Your Coaching Business & Master Coaching Skills 79

The Philosophy of Goal Setting

SUMMARY

In this conversation, Angie and John discuss the concept of goal-setting for the year ahead. They explore the effectiveness of New Year's resolutions, the importance of consistency, and the need for reflection before setting new goals. They emphasise the significance of breaking down larger goals into smaller, manageable steps and the necessity of doing what one loves to maintain motivation. The discussion also touches on the impact of distractions, financial awareness, and the importance of choosing a guiding word for the year ahead.

Takeaways

New Year's resolutions often fail due to unrealistic expectations.

Goal setting should not be confined to January 1st; planning can start earlier.

Consistency in habits is more important than the end result.

Small, incremental goals can lead to larger achievements.

Identifying what you love can enhance motivation for goal setting.

Reflection on past experiences is crucial for future goal-setting.

Choosing a word for the year can provide focus and direction.

Managing distractions is essential for maintaining productivity.

Financial awareness can help eliminate unnecessary expenses.

Conscious choices lead to meaningful changes in life.

CHAPTERS

00:00 New Year, New Goals: The Conversation Begins

03:02 The Philosophy of Goal Setting

05:59 The Importance of Consistency and Identity in Goals

08:58 Breaking Down Goals: The Power of Small Steps

11:58 Finding Joy in Goal Setting: Do What You Love

15:05 The Role of Reflection in Goal Setting

18:03 Choosing Your Word for the Year

20:56 Leaving Behind Distractions and Embracing Peace

23:53 The Impact of Awareness on Personal and Professional Goals

27:03 Final Thoughts: Change Begins with You

36:55 Contact The Show

Want to contact the show? You can leave us a voicemail. It's free to do, and we might feature you on our next episode. All you need to do is go to https://speakpipe.com/thecoachingclinicpodcast and leave us a message. You can also find our clips and full episodes on the exclusive Coaching Clinic YouTube channel: https://www.youtube.com/@coachingclinicpodcast

You can send us a video or voice message on LinkedIn:

John's LinkedIn Profile or go to PresentInfluence.com for coaching enquiries with John

Angie's LinkedIn Profile or visit AngieSpeaks.com

2023 Present Influence Productions The Coaching Clinic: Grow Your Coaching Business & Master Coaching Skills 78

The Highs & Lows of Being A Professional Coach & How to Handle Them

SUMMARY

In this conversation, Angie and John reflect on their experiences over the past year, discussing the ups and downs of their coaching journeys. They emphasize the importance of flexibility, mentorship, and the understanding that success is often temporary. The duo shares insights on navigating the noise in the coaching industry and the necessity of continuous learning and growth. They conclude with a focus on the importance of presence and the mindset needed to thrive in the ever-evolving landscape of coaching and personal development.

Takeaways

This year has seen a year of ups and downs.

There is a perception that we, as coaches, have it all figured out.

Flexibility is key in business.

Success is often temporary and should be redefined.

Having a mentor can significantly impact your journey.

You need to keep pivoting until you find what works.

Don't get lost in the noise of the industry.

Throwing spaghetti at the wall is part of the process.

The journey of learning never stops.

Your word for the year can guide your focus.

CHAPTERS

00:00 Reflecting on a Year of Ups and Downs

07:17 The Importance of Flexibility in Business

13:15 The Value of Guidance and Mentorship

20:17 Understanding Success as a Temporary State

26:14 Navigating the Noise in the Coaching Industry

33:21 Embracing Continuous Learning and Growth

Keywords

coaching, business growth, mentorship, flexibility, success, personal development, entrepreneurship, guidance, challenges, learning

Want to contact the show? You can leave us a voicemail. It's free to do, and we might feature you on our next episode. All you need to do is go to https://speakpipe.com/thecoachingclinicpodcast and leave us a message. You can also find our clips and full episodes on the exclusive Coaching Clinic YouTube channel: https://www.youtube.com/@coachingclinicpodcast

You can send us a video or voice message on LinkedIn:

John's LinkedIn Profile or go to PresentInfluence.com for coaching enquiries with John

Angie's LinkedIn Profile or visit AngieSpeaks.com

2023 Present Influence Productions The Coaching Clinic: Grow Your Coaching Business & Master Coaching Skills 77

The Hidden Truths of Coaching Success

SUMMARY

In this conversation, Angie and John discuss the challenges faced by coaches and speakers in achieving financial success. They explore the importance of marketing, the need for a business mindset, and the significance of building credibility through testimonials. The discussion emphasises that talent alone is not enough; visibility and consistent promotion are crucial for success in the coaching industry.

John's LinkedIn Article: Why Great Speakers Stay Broke (and Great Coaches)

KEY TAKEAWAYS

• Many talented coaches struggle financially due to lack of marketing.
• The best coaches are not always the most successful.
• Marketing is essential for visibility in the coaching industry.
• Testimonials and referrals are key to building credibility.
• Coaches must treat their craft as a business.
• Being known is more important than being the best.
• Consistency in promotion is vital for success.
• Don't wait for someone to discover you; take initiative.
• You can start by offering free sessions for testimonials.
• Resentment towards successful peers is counterproductive.

Chapters

00:00 Introduction to the Conversation

01:21 The Reality of Coaching and Speaking

04:43 The Importance of Marketing in Coaching

10:27 Building Credibility and Testimonials

15:53 Treating Coaching as a Business

19:16 Strategies for Getting Known

25:36 Consistency in Promotion

28:59 Did this resonate with you

29:07 Closing thoughts

29:20 Next time

Want to contact the show? You can leave us a voicemail. It's free to do, and we might feature you on our next episode. All you need to do is go to https://speakpipe.com/thecoachingclinicpodcast and leave us a message. You can also find our clips and full episodes on the exclusive Coaching Clinic YouTube channel: https://www.youtube.com/@coachingclinicpodcast

You can send us a video or voice message on LinkedIn:

John's LinkedIn Profile or go to PresentInfluence.com for coaching enquiries with John

Angie's LinkedIn Profile or visit AngieSpeaks.com

2023 Present Influence Productions The Coaching Clinic: Grow Your Coaching Business & Master Coaching Skills 76

AI in Coaching: A Tool or a Threat?

SUMMARY

In this episode, Angie and John dive into the ongoing debate about the role of AI in the coaching industry. They discuss their personal experiences and concerns about AI tools like ChatGPT potentially replacing human coaches. While they acknowledge the administrative and brainstorming benefits of AI, they emphasise that human coaching offers irreplaceable elements such as emotional intelligence, accountability, and personalised support. The conversation also touches upon the ethical limitations of AI and the need to use these tools to enhance rather than replace human capabilities. The hosts encourage listeners to share their own experiences with AI in their coaching practices.

CHAPTERS

00:00 Introduction: AI in Coaching

00:28 The Human Element in Coaching

01:15 AI as a Tool, Not a Replacement

01:58 AI's Role in Administrative Tasks

02:29 The Limitations of AI in Coaching

03:08 Pop Culture References and AI

07:21 Ethical Considerations and AI

07:48 Practical Uses of AI in Coaching

15:24 The Future of AI in Coaching

22:35 Conclusion: Embracing AI Responsibly

Want to contact the show? You can leave us a voicemail. It's free to do, and we might feature you on our next episode. All you need to do is go to https://speakpipe.com/thecoachingclinicpodcast and leave us a message. You can also find our clips and full episodes on the exclusive Coaching Clinic YouTube channel: https://www.youtube.com/@coachingclinicpodcast

You can send us a video or voice message on LinkedIn:

John's LinkedIn Profile or go to PresentInfluence.com for coaching enquiries with John

Angie's LinkedIn Profile or visit AngieSpeaks.com

2023 Present Influence Productions The Coaching Clinic: Grow Your Coaching Business & Master Coaching Skills 75

The Realities of Becoming a Professional Coach

SUMMARY

John and Angie discuss the challenges and rewards of becoming a professional coach. They highlight the personal and professional demands of coaching, the importance of realistic expectations, and the need for thorough preparation. The conversation underscores the differences between coaching, consulting, and mentorship, emphasising that coaching is not a quick or easy path to success. The hosts also touch on the high failure rates in the coaching industry and the misleading marketing tactics that oversimplify the process of becoming a successful coach. They conclude with a call for aspiring coaches to deeply understand their motivations and readiness for the role.

CHAPTERS

00:00 Introduction and Personal Insights on Coaching

00:30 Challenges and Realities of Coaching

01:57 Starting a Coaching Business: Expectations vs. Reality

03:42 The Entrepreneurial Shift: From Employee to Business Owner

11:36 Financial Considerations and Transition Strategies

16:09 The Harsh Statistics of Coaching Business Failures

19:25 The Importance of Genuine Passion and Experience in Coaching

27:03 Conclusion and Call for Audience Feedback

Want to contact the show? You can leave us a voicemail. It's free to do, and we might feature you on our next episode. All you need to do is go to https://speakpipe.com/thecoachingclinicpodcast and leave us a message. You can also find our clips and full episodes on the exclusive Coaching Clinic YouTube channel: https://www.youtube.com/@coachingclinicpodcast

You can send us a video or voice message on LinkedIn:

John's LinkedIn Profile or go to PresentInfluence.com for coaching enquiries with John

Angie's LinkedIn Profile or visit AngieSpeaks.com

2023 Present Influence Productions The Coaching Clinic: Grow Your Coaching Business & Master Coaching Skills 74

Addressing the Trust Deficit in Coaching with Jules Wyman

SUMMARY

In this episode of the Coaching Clinic, host Johnny welcomes Jules Wyman, a seasoned confidence coach, to discuss the prevalent trust deficit in the coaching and personal development industry. They delve into how excessive marketing and a focus on quick fixes have eroded genuine trust. Jules emphasises the importance of authenticity, critical thinking, discernment, and building real relationships with clients. They critique the industry's overreliance on hype and big promises, and the discussion shifts to the need for self-trust and gradual, sustainable growth. Additionally, Jules shares insights from her experiences and her upcoming book and podcast.

Want to get in touch with Jules? Here's her website: https://www.juleswyman.online/

CHAPTERS

00:00 Welcome to the Coaching Clinic

00:25 The Trust Deficit in Coaching

01:23 Marketing vs. Authenticity

03:32 Personal Experiences with Misleading Promises

04:57 The Importance of Discernment

05:36 The Reality of Quick Fixes

09:33 Ethics in Personal Development

12:36 The Illusion of Instant Transformation

19:06 The Deeper Issues in Coaching

22:29 The Influence of Investment on Perception

23:35 Navigating Trust in the Coaching Industry

25:03 The Importance of Genuine Client Relationships

26:29 Ethical Sales Practices in Coaching

28:45 Building Trust and Credibility

34:46 Understanding True Confidence

35:57 Applying Knowledge vs. Procrastalearning

39:25 Jules' Book and Podcast

41:55 Final Thoughts and Future Conversations

Want to contact the show? You can leave us a voicemail. It's free to do, and we might feature you on our next episode. All you need to do is go to https://speakpipe.com/thecoachingclinicpodcast and leave us a message. You can also find our clips and full episodes on the exclusive Coaching Clinic YouTube channel: https://www.youtube.com/@coachingclinicpodcast

You can send us a video or voice message on LinkedIn:

John's LinkedIn Profile or go to PresentInfluence.com for coaching enquiries with John

Angie's LinkedIn Profile or visit AngieSpeaks.com

2023 Present Influence Productions The Coaching Clinic: Grow Your Coaching Business & Master Coaching Skills 73

Navigating the Challenges of Solopreneurship and Coaching

Summary

In this episode, John and Angie discuss the common misconceptions about the ease of running a coaching business and the continuous challenges faced by solopreneurs. They emphasise that despite their experience and successes, the journey is ongoing and filled with obstacles. The conversation highlights the importance of consistently acquiring clients, the unrealistic expectations versus the reality of the coaching industry, and the significance of having a clear vision and strategy. They also touch on the evolving landscape of coaching, the impact of increased competition and resources, and the need for specific expertise over a generalist approach. The episode concludes with a hint towards continuing the discussion on creating a strong brand and knowing the starting points for a successful coaching business.

Chapters

00:00 Introduction and Greetings

00:20 The Myth of Expertise

01:04 Challenges of Solopreneurship

01:41 The Importance of Client Acquisition

02:59 Personal Experiences and Mistakes

04:45 Navigating the Coaching Industry

05:21 Expectations vs. Reality

06:15 Competition and Resources

11:23 The Role of Branding

13:16 Concluding Thoughts and Next Steps

Want to contact the show? You can leave us a voicemail. It's free to do, and we might feature you on our next episode. All you need to do is go to https://speakpipe.com/thecoachingclinicpodcast and leave us a message. You can also find our clips and full episodes on the exclusive Coaching Clinic YouTube channel: https://www.youtube.com/@coachingclinicpodcast

You can send us a video or voice message on LinkedIn:

John's LinkedIn Profile or go to PresentInfluence.com for coaching enquiries with John

Angie's LinkedIn Profile or visit AngieSpeaks.com

2023 Present Influence Productions The Coaching Clinic: Grow Your Coaching Business & Master Coaching Skills 72