Building a Strong Coaching Brand

SUMMARY

If your coaching or speaking business feels stuck, there’s a good chance the problem is not your skill. It’s your brand clarity.

In this episode, John and Angie break down how coaches and speakers accidentally dilute their authority by trying to be “all things to all people”, taking random collaborations, chasing visibility without strategy, and constantly changing direction. The result: mixed messaging, weak positioning, and an audience that cannot tell what you stand for, or who you actually help.

You’ll hear why associations matter (who you work with becomes part of your reputation), why “being busy” is not a growth plan, and how to make smarter decisions about podcast guesting, content, and partnerships without drifting into brand confusion. They also unpack the difference between experimenting to find your voice versus restarting your momentum every time you panic.

If you want more traction, clearer positioning, and a brand that makes the right clients think “this is for me”, this episode will help you tighten the message and stop leaking credibility.

Chapters

00:00 Defining Your Coaching Brand

03:13 The Importance of Associations

06:18 Intentional Branding and Message Clarity

09:04 Strategic Collaboration and Momentum

12:13 The Role of Strategy in Branding

14:57 Building Audience Connection and Clarity

20:30 Identifying Pain Points and Audience Engagement

23:01 Finding Your Voice and Clarity in Messaging

24:20 Overcoming Desperation in Business Strategies

26:04 The Ineffectiveness of Cold Outreach

30:00 Building Trust and Brand Awareness

32:10 The Importance of Transparency in Selling

36:20 Collaborating with Competitors for Growth

38:55 Branding and Its Impact on Business Success

41:14 TCC outro.mp3

Want to contact the show? You can leave us a voicemail. It's free to do, and we might feature you on our next episode. All you need to do is go to https://speakpipe.com/thecoachingclinicpodcast and leave us a message. You can also find our clips and full episodes on the exclusive Coaching Clinic YouTube channel: https://www.youtube.com/@coachingclinicpodcast

You can send us a video or voice message on LinkedIn:

John's LinkedIn Profile or go to PresentInfluence.com for coaching enquiries with John

Angie's LinkedIn Profile or visit AngieSpeaks.com

2023 Present Influence Productions The Coaching Clinic: Grow Your Coaching Business & Master Coaching Skills 79

The Philosophy of Goal Setting

SUMMARY

In this conversation, Angie and John discuss the concept of goal-setting for the year ahead. They explore the effectiveness of New Year's resolutions, the importance of consistency, and the need for reflection before setting new goals. They emphasise the significance of breaking down larger goals into smaller, manageable steps and the necessity of doing what one loves to maintain motivation. The discussion also touches on the impact of distractions, financial awareness, and the importance of choosing a guiding word for the year ahead.

Takeaways

New Year's resolutions often fail due to unrealistic expectations.

Goal setting should not be confined to January 1st; planning can start earlier.

Consistency in habits is more important than the end result.

Small, incremental goals can lead to larger achievements.

Identifying what you love can enhance motivation for goal setting.

Reflection on past experiences is crucial for future goal-setting.

Choosing a word for the year can provide focus and direction.

Managing distractions is essential for maintaining productivity.

Financial awareness can help eliminate unnecessary expenses.

Conscious choices lead to meaningful changes in life.

CHAPTERS

00:00 New Year, New Goals: The Conversation Begins

03:02 The Philosophy of Goal Setting

05:59 The Importance of Consistency and Identity in Goals

08:58 Breaking Down Goals: The Power of Small Steps

11:58 Finding Joy in Goal Setting: Do What You Love

15:05 The Role of Reflection in Goal Setting

18:03 Choosing Your Word for the Year

20:56 Leaving Behind Distractions and Embracing Peace

23:53 The Impact of Awareness on Personal and Professional Goals

27:03 Final Thoughts: Change Begins with You

36:55 Contact The Show

Want to contact the show? You can leave us a voicemail. It's free to do, and we might feature you on our next episode. All you need to do is go to https://speakpipe.com/thecoachingclinicpodcast and leave us a message. You can also find our clips and full episodes on the exclusive Coaching Clinic YouTube channel: https://www.youtube.com/@coachingclinicpodcast

You can send us a video or voice message on LinkedIn:

John's LinkedIn Profile or go to PresentInfluence.com for coaching enquiries with John

Angie's LinkedIn Profile or visit AngieSpeaks.com

2023 Present Influence Productions The Coaching Clinic: Grow Your Coaching Business & Master Coaching Skills 78

The Highs & Lows of Being A Professional Coach & How to Handle Them

SUMMARY

In this conversation, Angie and John reflect on their experiences over the past year, discussing the ups and downs of their coaching journeys. They emphasize the importance of flexibility, mentorship, and the understanding that success is often temporary. The duo shares insights on navigating the noise in the coaching industry and the necessity of continuous learning and growth. They conclude with a focus on the importance of presence and the mindset needed to thrive in the ever-evolving landscape of coaching and personal development.

Takeaways

This year has seen a year of ups and downs.

There is a perception that we, as coaches, have it all figured out.

Flexibility is key in business.

Success is often temporary and should be redefined.

Having a mentor can significantly impact your journey.

You need to keep pivoting until you find what works.

Don't get lost in the noise of the industry.

Throwing spaghetti at the wall is part of the process.

The journey of learning never stops.

Your word for the year can guide your focus.

CHAPTERS

00:00 Reflecting on a Year of Ups and Downs

07:17 The Importance of Flexibility in Business

13:15 The Value of Guidance and Mentorship

20:17 Understanding Success as a Temporary State

26:14 Navigating the Noise in the Coaching Industry

33:21 Embracing Continuous Learning and Growth

Keywords

coaching, business growth, mentorship, flexibility, success, personal development, entrepreneurship, guidance, challenges, learning

Want to contact the show? You can leave us a voicemail. It's free to do, and we might feature you on our next episode. All you need to do is go to https://speakpipe.com/thecoachingclinicpodcast and leave us a message. You can also find our clips and full episodes on the exclusive Coaching Clinic YouTube channel: https://www.youtube.com/@coachingclinicpodcast

You can send us a video or voice message on LinkedIn:

John's LinkedIn Profile or go to PresentInfluence.com for coaching enquiries with John

Angie's LinkedIn Profile or visit AngieSpeaks.com

2023 Present Influence Productions The Coaching Clinic: Grow Your Coaching Business & Master Coaching Skills 77