Feeling overwhelmed by all the shiny objects you're being told are necessary for your business to run. Yet you're unsure how any of it will actually solve your business problems?

This episode is your answer. Join Jess as she dives into a conversation with Ema Roloff, co-founder of Roloff Consulting.

Emma brings refreshing clarity to the hype around technology and the shiny object syndrome within the tech industry. She focuses on trust and intentionality over chasing trends.

Discover why true digital leadership requires more than just adopting new tools, and how being authentic can revolutionize your approach to growth and innovation.

Here's the quote Ema mentioned during the interview at 22:48, from John Chambers, CEO, Cisco:

“40% of businesses in this room, unfortunately will not exist in a meaningful way in 10 years… If I’m not making you sweat, I should be” John Chambers, Cisco CEO.

Watch media coverage of his remarks: https://www.youtube.com/watch?v=lR2IYvlVY8s

Contact & Follow Ema:

Ema Roloff, Co-Founder, Roloff Consulting

Website: https://www.roloffconsulting.com/

LinkedIn: https://www.linkedin.com/in/emaroloff/

YouTube: https://www.youtube.com/@emaroloff7690

Instagram Handle: @transformationprincess

02:00 The Power of Content and Authenticity

05:17 Rethinking Sales Strategies

09:30 The Importance of Relationship Building

13:08 Ema's Journey: From Teaching to Sales

20:17 Navigating Shiny Object Syndrome

22:22 The FOMO Cycle in Technology Adoption

27:24 The Cycle of Ineffective Software Adoption

28:37 The Cost of Integration and Implementation

30:07 The Importance of Starting with 'Why'

32:29 The Shift in Digital Leadership

35:12 Authenticity in Leadership and Content Creation

42:14 Experimentation and Continuous Learning

In this episode of the CEO's Off the Record podcast, Jess sits down with Amazon sales expert Vicki Weinberg to uncover the secrets to successfully selling on Amazon. With over a decade of experience, Vicki shares actionable insights on preparing your product and systems for the platform, understanding the costs involved, and crafting effective launch strategies. Whether you’re on the fence about Amazon or ready to dive in, this episode is packed with invaluable advice to help you treat Amazon as a serious revenue channel from day one. Tune in for a clear roadmap to Amazon success, including tips on listing optimization, advertising, and gaining those crucial first reviews.

Download Vicki's Free Checklist: https://mailchi.mp/72c24952cf50/amazon_checklist

Check out the Amazon FBA Fee Calculator: https://sellercentral.amazon.com/hz/fba/profitabilitycalculator/index?lang=en_US

Contact Vicki:

Website - www.vickiweinberg.comInstagram - https://www.instagram.com/vickiweinberguk/

Facebook - https://www.facebook.com/VickiWeinbergProductCreation

LinkedIn - https://www.linkedin.com/in/vicki-weinberg-amazon-seller-support/

YouTube - https://www.youtube.com/@VickiWeinberg

01:04 Preparing Your Product for Amazon

03:13 Understanding Amazon's Selling Requirements

07:34 Evaluating Product Viability on Amazon

14:52 Amazon Advertising and Marketing Strategies

18:09 Building an Audience Before Selling on Amazon

21:01 Balancing Amazon and Your Own Website

23:14 Leveraging Amazon for Customer Acquisition

24:50 Pricing Strategies for Amazon and Your Website

28:05 Managing Sales and Discounts on Amazon

29:37 Preparing Backend Systems for Amazon

31:27 Effective Launch Strategies for Amazon

34:19 Driving Traffic and Getting Reviews

38:17 Common Expectations and Misconceptions

41:21 Consistency and Long-Term Success on Amazon

43:21 Conclusion and Final Thoughts

Ever wonder why some people seem to get attention effortlessly but struggle to sell, while others quietly build profitable businesses with a much smaller audience?

That disconnect is not random. It is strategic.

In this solo episode, Jess breaks down how business challenges change based on what you sell and who you sell it to. She walks through why B2C creators often win at visibility and struggle with conversions, while B2B business owners fight harder for attention and convert more easily once trust is established.

This conversation reframes a lot of the frustration business owners carry around content, growth, and sales. It brings clarity to why your experience feels harder or slower and what to do about it without chasing the wrong metrics or copying strategies that were never designed for your business.

You will walk away with a clearer understanding of whether you actually have a visibility problem or a credibility problem and how to fix the right one.

00:00 Understanding the Visibility Struggle

00:55 The Difference Between B2C and B2B

02:12 Challenges of High Visibility Content

03:20 Navigating B2B Visibility and Conversion

04:53 Strategic Solutions for Visibility and Conversion

06:03 The Importance of Credibility

07:03 Final Thoughts and Takeaways

Are you sitting on a goldmine of expertise but stuck in the corporate grind? In this episode, I sit down with Aly Sanders, founder of The Breadwinner Club and one of Seattle's top fractional CMOs, to reveal how you can turn your skills into a high-income fractional business.

We dive deep into Aly's journey from entrepreneurial burnout to thriving as a fractional executive. If you've ever wondered how to monetize your mind without selling your soul to a 9-5, this is the strategy session you need.

What we cover:

• The real definition of "Fractional Work" (and how it differs from freelancing)
• How to structure your contracts to get paid what you're worth
• Practical tips for overcoming imposter syndrome
• Building a business model that protects your time

CHAPTERS:

00:00 - Intro: Why Your Expertise is Worth More

02:14 - Aly's Pivot: From Burnout to Fractional CMO

04:36 - Fractional vs. Freelance: What's the Difference?

07:10 - The Hidden Benefits of Fractional Work

08:46 - How to Structure Contracts & Get Paid

21:50 - Stop Feeling Like a Fraud (Imposter Syndrome)

32:52 - Empowering Women to Lead

37:40 - Connect with Aly & Conclusion

Contact Aly:

Website URL: https://breadwinnerclub.com/
LinkedIn Profile URL: https://www.linkedin.com/in/lyssajean/

Happy New Year Y'all!

This first episode of the new year is a reset to get everyone out of holiday brain and back into work mode. I'm doing a quick reset for all the new listeners, talking about what I've got going on and what you can expect from the podcast this year.

Cheers to a productive and profitable 2026!

In this podcast episode, Jessica interviews Dr. Kerry Graham to discuss the importance of training and development for small business owners. Dr. Graham emphasizes the need to document processes and provide thorough training, regardless of company size or existing staff. She explores the differences between adult and child learning, the cost-saving benefits of well-trained employees, and how to utilize technology ethically and effectively. Dr. Graham also shares practical steps for those unsure where to start, emphasizing the importance of a solid foundational process for sustainable business success.

Blog: https://www.drcarriegraham.com/calm-blog

Website: https://www.drcarriegraham.com/

LinkedIn: https://www.linkedin.com/in/drcarriegraham/

Instagram: https://www.instagram.com/drcarriegraham/

Facebook: https://www.facebook.com/carrie.graham.779/

YouTube: https://www.youtube.com/@drcarriegraham

00:18 The Importance of Training and Development

02:05 Dr. Graham's Journey into Training

05:21 Understanding Adult Learning

07:43 The Financial Benefits of Employee Training

10:04 Consistency in Service and Training

13:09 Documenting Processes for Consistency

17:41 Adapting to Technological Changes

19:27 The Next Wave of AI Adopters

19:49 Ethical Concerns and Infrastructure

20:26 AI as a Support Tool, Not a Solution

21:36 The Importance of a Solid Foundation

22:05 Using AI Ethically in Learning

23:15 Historical Context of AI

25:18 Guidance for Entrepreneurs

26:51 Practical Resources and Cautions

28:09 Investing in Your Business and Employees

31:02 Final Thoughts and Reflections

If you’re an entrepreneur dreaming of successfully selling your products on Amazon, this one's for you. Join us as we sit down with Vicki Weinberg, an expert in helping businesses launch and thrive on Amazon. In this episode, we’ll talk through Vicki's journey to creating her own brand, the challenges of selling on Amazon, and what it takes to truly stand out in this competitive marketplace. You'll see why setting up an Amazon store isn't just a simple task but a strategic process that requires time, effort, and a solid game plan. Subscribe for more conversations that help you think strategically about your business.

CONTACT VICKI

Website: www.vickiweinberg.com

Instagram: https://www.instagram.com/vickiweinberguk

LinkedIn: https://www.linkedin.com/in/vicki-weinberg-amazon-seller-support/

TIMESTAMPS

00:00 Introduction and Welcome

00:27 Vicki's Journey to Entrepreneurship

02:15 Launching a Baby Product Brand

03:11 Success on Amazon

05:28 Challenges of Amazon's Backend

07:55 Providing Amazon Services

10:33 Optimizing Amazon Listings

17:36 Getting Started on Amazon

20:14 Using AI for Amazon Listings

24:16 Addressing Listing Issues and Vigilance

25:11 Importance of Real Images in Listings

26:31 AI in Product Listings

27:17 Standing Out on Amazon

30:27 Driving Traffic to Your Listings

31:12 Advertising on Amazon

35:59 Challenges with Tariffs and International Sales

40:42 Mindset for Selling on Amazon

44:56 Quirky and Unique Products

47:10 Conclusion and Contact Information

In this episode, Jessica chats with Nicole, a dynamic twin mom and small business owner, about juggling multiple roles and finding joy in travel and family life.Nicole provides a detailed glimpse into her journey from managing large retail property financials to becoming a specialized bookkeeper for the real estate industry. They discuss the challenges and rewards of entrepreneurship, the importance of proper bookkeeping, and why even solopreneurs should consider professional help. Nicole also shares practical advice for small business owners to streamline their financial processes and the significance of separating business and personal finances. Tune in to learn from Nicole’s vast experience and discover how to better manage your business finances efficiently.00:00 Introduction and Welcoming Nicole00:32 Balancing Life and Joys Outside of Business02:04 Love for the Midwest and Snow05:53 Journey into Bookkeeping for Real Estate11:14 Diverse Experiences and Entrepreneurial Ventures12:55 Choosing Accounting and Career Path16:37 Challenges and Realities of Small Business Finances23:57 The Fear of Taxes and Time Management25:16 The Value of Outsourcing Bookkeeping28:13 Discovering the World of Remote Bookkeeping32:45 Balancing Work and Personal Life36:01 When to Hire a Bookkeeper38:41 Preparing to Work with a Bookkeeper40:46 Final Advice for Small Business Owners44:05 Contact Information and Closing RemarksContact Nicole:LinkedIn - https://www.linkedin.com/in/nicolebeitenmanEmail - nicole@twinledgers.comWebsite - https://www.twinledgers.com