Happy New Year Y'all!

This first episode of the new year is a reset to get everyone out of holiday brain and back into work mode. I'm doing a quick reset for all the new listeners, talking about what I've got going on and what you can expect from the podcast this year.

Cheers to a productive and profitable 2026!

In this podcast episode, Jessica interviews Dr. Kerry Graham to discuss the importance of training and development for small business owners. Dr. Graham emphasizes the need to document processes and provide thorough training, regardless of company size or existing staff. She explores the differences between adult and child learning, the cost-saving benefits of well-trained employees, and how to utilize technology ethically and effectively. Dr. Graham also shares practical steps for those unsure where to start, emphasizing the importance of a solid foundational process for sustainable business success.

Blog: https://www.drcarriegraham.com/calm-blog

Website: https://www.drcarriegraham.com/

LinkedIn: https://www.linkedin.com/in/drcarriegraham/

Instagram: https://www.instagram.com/drcarriegraham/

Facebook: https://www.facebook.com/carrie.graham.779/

YouTube: https://www.youtube.com/@drcarriegraham

00:18 The Importance of Training and Development

02:05 Dr. Graham's Journey into Training

05:21 Understanding Adult Learning

07:43 The Financial Benefits of Employee Training

10:04 Consistency in Service and Training

13:09 Documenting Processes for Consistency

17:41 Adapting to Technological Changes

19:27 The Next Wave of AI Adopters

19:49 Ethical Concerns and Infrastructure

20:26 AI as a Support Tool, Not a Solution

21:36 The Importance of a Solid Foundation

22:05 Using AI Ethically in Learning

23:15 Historical Context of AI

25:18 Guidance for Entrepreneurs

26:51 Practical Resources and Cautions

28:09 Investing in Your Business and Employees

31:02 Final Thoughts and Reflections

If you’re an entrepreneur dreaming of successfully selling your products on Amazon, this one's for you. Join us as we sit down with Vicki Weinberg, an expert in helping businesses launch and thrive on Amazon. In this episode, we’ll talk through Vicki's journey to creating her own brand, the challenges of selling on Amazon, and what it takes to truly stand out in this competitive marketplace. You'll see why setting up an Amazon store isn't just a simple task but a strategic process that requires time, effort, and a solid game plan. Subscribe for more conversations that help you think strategically about your business.

CONTACT VICKI

Website: www.vickiweinberg.com

Instagram: https://www.instagram.com/vickiweinberguk

LinkedIn: https://www.linkedin.com/in/vicki-weinberg-amazon-seller-support/

TIMESTAMPS

00:00 Introduction and Welcome

00:27 Vicki's Journey to Entrepreneurship

02:15 Launching a Baby Product Brand

03:11 Success on Amazon

05:28 Challenges of Amazon's Backend

07:55 Providing Amazon Services

10:33 Optimizing Amazon Listings

17:36 Getting Started on Amazon

20:14 Using AI for Amazon Listings

24:16 Addressing Listing Issues and Vigilance

25:11 Importance of Real Images in Listings

26:31 AI in Product Listings

27:17 Standing Out on Amazon

30:27 Driving Traffic to Your Listings

31:12 Advertising on Amazon

35:59 Challenges with Tariffs and International Sales

40:42 Mindset for Selling on Amazon

44:56 Quirky and Unique Products

47:10 Conclusion and Contact Information