Episodi

  • S1Ep263 AI in Franchise Marketing with Angela Olea

    S1Ep263 AI in Franchise Marketing with Angela Olea
    Jan 22 2026
    AI in franchise marketing is shifting from experimental to essential. As competition grows and margins tighten, franchisors are searching for smarter, more efficient ways to reach the right leads, tell better brand stories, and scale with authenticity. The next phase of growth won't be built on outdated marketing tactics. It will be led by those who embrace innovation, data, and tools that work in real time. Angela Olea knows that space well. As the founder of the nation's first senior placement franchise, she not only pioneered an industry, she built and scaled it into a national brand. Her background gives her unique insight into both sides of the franchise equation—from what franchisees need to succeed to what franchisors must prioritize to protect and grow the brand. After successfully exiting that venture, she turned her attention to one of the most overlooked growth drivers in franchising: marketing. Through her latest company, Sweet Influencers, Angela is now building the first AI-powered influencer marketing platform created by franchisors for franchisors. The platform focuses on helping brands reach qualified prospects through authentic, localized content that connects. Unlike traditional influencer networks that prioritize reach over relevance, Sweet Influencers is designed to deliver performance through credibility, trust, and data-driven storytelling. AI in franchise marketing isn't just about automation. It's about creating more effective communication between brands and the audiences they serve. It's also about freeing franchise teams from low-yield tactics and redirecting their focus toward scalable systems. Sweet Influencers uses artificial intelligence not to replace human creativity, but to enhance it. From selecting the right voices to measuring campaign performance, the technology allows franchisors to operate with greater precision and confidence. Angela's approach emphasizes that profitability and authenticity must be baked into a franchise from the start. That mindset carries over into marketing strategy. Brands that succeed in today's landscape are those that lead with transparency, serve with intention, and build systems that are as smart as they are sustainable. AI becomes a tool for alignment—ensuring the message matches the mission. Franchise marketing has traditionally relied heavily on manual campaigns, long cycles, and fragmented insights. With AI, that model is evolving. Now, marketing leaders can test faster, target better, and scale what works. Sweet Influencers gives franchisors a platform that integrates into their broader strategy rather than operating as a disconnected service. That kind of integration is key in an environment where every marketing dollar must be accounted for and every lead must be qualified. What sets Angela apart is her ability to translate operational experience into marketing solutions that actually make sense. She doesn't speak in jargon or generic frameworks. She brings lessons from the real world—what it's like to scale a brand, protect margins, and still find ways to stand out. Her work at the intersection of franchising, marketing, and AI is part of a larger movement pushing the industry toward smarter growth. Franchisors no longer have to choose between efficiency and authenticity. With platforms like Sweet Influencers, they can have both. By using AI to elevate the quality of their marketing and the clarity of their messaging, they set themselves—and their franchisees—up for long-term success. Watch the full episode on YouTube. Don't miss future episodes. Join Fordify LIVE! every Wednesday at 11AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Angela Olea Angela Olea is the Founder and CEO of Sweet Influencers, the first AI-powered influencer marketing platform built specifically for franchisors. She previously founded and scaled the nation's first senior placement franchise and brings deep experience in franchise development, brand building, and marketing strategy. About Ford Saeks Ford Saeks is a Business Growth Accelerator with over two decades of experience helping organizations scale smarter and faster. As President and CEO of Prime Concepts Group, Inc., he's credited with generating over one billion dollars in sales for start-ups, franchise systems, and Fortune 500 companies. A serial entrepreneur, Ford has founded more than ten businesses, authored five books, earned three U.S. patents, and received multiple industry awards. Known for his strategic thinking and down-to-earth style, Ford helps brands expand awareness, attract loyal customers, and drive measurable results. His expertise also extends to AI prompt engineering, where he trains artificial intelligence to create high-impact marketing, operations, and sales content. Ford recently showcased this expertise at the "Unleash AI for Business Summit," sharing ...
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    41 min
  • S1Ep262 Mental Fitness for Business Leaders with Chance Potts

    S1Ep262 Mental Fitness for Business Leaders with Chance Potts
    Jan 15 2026
    Mental fitness for business leaders is quickly becoming a differentiator in how companies grow, lead, and navigate adversity. As the demands of business ownership and leadership increase, so does the need for tools that strengthen focus, performance, and resilience. The conversation around mental fitness has moved far beyond motivation and mindset. It now sits at the core of how individuals and organizations operate at their best. Chance Potts, Founder of One More Benefit, has dedicated over three decades to coaching people through the challenges of leadership, business, and life. His background blends employee benefits, business consulting, and mental fitness training into a system designed to help leaders and teams grow stronger from the inside out. At the center of this approach is his Mental Fitness Training program, a year-round development framework that addresses both the inner and outer demands of performance. This training is built for professionals who want to stay sharp and effective in high-stakes environments. It connects deeply with leaders who aren't just looking to improve productivity, but who want to do the internal work required to lead with clarity and consistency. By focusing on real, controllable factors such as attitude, inputs, routines, and effort, Potts helps leaders stop drifting through their days and start acting with intention. Mental fitness for business leaders isn't about avoiding adversity. It's about how you prepare for it, how you process it, and how you grow through it. Potts knows this firsthand. His coaching is informed by real experience, not theory. From growing up in a household impacted by mental dysfunction to enduring the tragic loss of his son, his life has been shaped by adversity. And through it, he has built a practice that equips others to rise with purpose. The framework he uses, known as A.I.R.F.A.R.E., is a practical guide to regaining control in fast-moving environments. Leaders are trained to evaluate and improve seven core areas: attitude, inputs, routines, focus, associations, response, and effort. These aren't abstract concepts. They are daily disciplines that drive real change and help organizations improve team dynamics, engagement, and culture. The concept of building a REAL Fit Life and REAL Fit Business underpins all of Potts' work. It expands beyond professional identity to include personal alignment in areas like family, faith, finances, and future vision. For businesses, this focus on total alignment creates stronger teams, deeper engagement, and more resilient cultures. When business leaders take their own growth seriously, that commitment cascades to their teams. Mental fitness becomes part of the culture. Instead of constantly reacting to stress, distractions, and burnout, leaders are equipped to model better responses. They create environments where others can rise as well. This shift isn't about chasing perfection. It's about being your best with what you have right now, and using that foundation to serve others with more clarity, energy, and intention. Potts is not just a coach. He's a teacher of practical strategies that help people perform better under pressure, reconnect with their purpose, and show up fully in the areas that matter most. His work is a reminder that business growth doesn't only come from systems and strategy. It also comes from strengthening the mindset and habits of the people responsible for leading that growth. Watch the full episode on YouTube. Don't miss future episodes. Join Fordify LIVE! every Wednesday at 11AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Chance Potts Chance Potts is the Founder of One More Benefit and a Mental Fitness Coach with over 30 years of experience helping leaders build stronger lives and businesses. His Mental Fitness Training program helps professionals strengthen their mindset, improve performance, and create lasting impact from the inside out. About Ford Saeks Ford Saeks is a Business Growth Accelerator with over two decades of experience helping organizations scale smarter and faster. As President and CEO of Prime Concepts Group, Inc., he's credited with generating over one billion dollars in sales for start-ups, franchise systems, and Fortune 500 companies. A serial entrepreneur, Ford has founded more than ten businesses, authored five books, earned three U.S. patents, and received multiple industry awards. Known for his strategic thinking and down-to-earth style, Ford helps brands expand awareness, attract loyal customers, and drive measurable results. His expertise also extends to AI prompt engineering, where he trains artificial intelligence to create high-impact marketing, operations, and sales content. Ford recently showcased this expertise at the "Unleash AI for Business Summit," sharing insights on how ChatGPT is transforming the customer experience. Learn more ...
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    38 min
  • S1Ep261 AI for Restaurant Operations with ClearCOGS CEO Matt Wampler

    S1Ep261 AI for Restaurant Operations with ClearCOGS CEO Matt Wampler
    Jan 8 2026
    AI for restaurant operations is no longer a future concept — it's becoming a present-day competitive advantage. In an industry where margins are tight and decisions must be made quickly, the ability to predict demand, optimize prep, and streamline labor is transforming how restaurants perform on a daily basis. Matt Wampler, CEO and Co-Founder of ClearCOGS, brings a unique perspective to the conversation. His career didn't begin in tech but behind the counter of a struggling sandwich shop he took over at just 21 years old. After successfully turning the business around and operating multiple locations, Wampler eventually sold his restaurants and taught himself to code during the pandemic. That experience led to the founding of ClearCOGS, a platform designed to translate complex machine learning into simple, actionable insights for restaurant teams. ClearCOGS functions as an AI operations manager for restaurants. Rather than focusing on static dashboards or complex analytics reports, the platform provides daily answers to real-world questions: how many trays of bagels to bake, how much brisket to smoke, what to prep before closing, or how to plan staffing for the next shift. By combining historical data with real-time inputs like weather and daypart trends, ClearCOGS gives managers the confidence to make decisions that reduce waste, improve staffing, and boost profitability. Restaurants have always relied on a mix of instinct and experience to guide their operations. But as chains expand and customer expectations grow, relying solely on gut feeling is no longer enough. AI for restaurant operations offers a path to consistency and control, especially for multi-unit operators who need scalable systems. The platform doesn't replace people — it frees them up. With less time spent on number crunching and reactionary problem-solving, leaders can focus on the human side of the business: coaching staff, enhancing guest experience, and driving culture. One of the key themes highlighted by Wampler is the growing disparity between available technology and the tools most operators are still using. Many restaurants continue to depend on outdated spreadsheets or disconnected systems that don't provide the foresight needed to make smart operational calls. ClearCOGS helps bridge that gap by offering AI-driven predictions based on the specific needs of each location — not just generalized models. Wampler also emphasizes the importance of simplicity. While AI can be complex under the hood, its impact should be easy to understand on the front end. The goal isn't to overwhelm restaurant managers with more data — it's to answer their questions clearly and help them stay ahead of their day. By embedding AI for restaurant operations into the daily workflow, ClearCOGS ensures that the technology adds value without requiring a steep learning curve. As the restaurant industry continues to adapt to rising costs, staffing challenges, and shifting customer patterns, operational intelligence is becoming a critical advantage. Businesses that embrace AI not as a buzzword but as a practical tool are seeing real improvements in efficiency, profitability, and team morale. Platforms like ClearCOGS are leading that shift — not by replacing what makes restaurants special, but by supporting it with smarter systems. Watch the full episode on YouTube. Join Fordify LIVE! every Wednesday at 11 a.m. Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Matt Wampler Matt Wampler is the Co-Founder and CEO of ClearCOGS, a demand-based AI platform built specifically for restaurant operations. His background as a multi-unit restaurant operator informs the platform's mission to provide actionable, predictive insights that help restaurants reduce waste, improve labor planning, and operate with confidence. About Ford Saeks Ford Saeks is a Business Growth Accelerator with over two decades of real-world experience helping organizations scale smarter and faster. As President and CEO of Prime Concepts Group, Inc., he's credited with generating over one billion dollars in sales for start-ups, franchise systems, and Fortune 500 companies alike. A serial entrepreneur, Ford has founded more than ten businesses, authored five books, earned three U.S. patents, and received multiple industry awards. Known for his strategic thinking and down-to-earth style, Ford helps brands expand awareness, attract loyal customers, and drive measurable results. His deep expertise in AI prompt engineering has positioned him as a go-to authority on leveraging artificial intelligence in sales, marketing, and operations. Most recently, he was featured at the "Unleash AI for Business Summit," where he shared insights on how tools like ChatGPT are transforming the customer experience. Learn more at ProfitRichResults.com and tune in to his TV show at Fordify.tv.
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    45 min
  • S1Ep260 Making AI Made Simple and Accessible with Joel Comm

    S1Ep260 Making AI Made Simple and Accessible with Joel Comm
    Dec 18 2025
    AI Made Simple is more than just a theme—it's a mindset. As artificial intelligence continues to accelerate, there's a widening gap between those who feel empowered by the tools and those who feel left behind. For Joel Comm, the bestselling author, entrepreneur, and host of The AI for Everyone Show, that gap represents an opportunity. His mission is straightforward: to take away the fear, the jargon, and the hype, and replace them with confidence, curiosity, and practical action. When Ford and Joel sat down to talk, one thing was clear: both share a commitment to keeping AI approachable. Ford has been guiding audiences worldwide on how to adopt AI with a results-first approach, while Joel has been tailoring short, bite-sized lessons that show how anyone—regardless of background—can engage with artificial intelligence. Together, their perspectives reinforce why AI Made Simple isn't just a slogan, but a necessity. Joel has built his career on helping people adapt to new technology. From the early days of the internet to the rise of social media, live video, and even cryptocurrency, he has consistently found ways to translate complexity into opportunity. His new focus on AI is no different. Through his podcast, he breaks down topics into five- to ten-minute sessions, designed not to overwhelm but to empower. Whether it's turning a sketch into a polished piece of art or experimenting with voice and video tools, Joel's approach keeps AI Made Simple by spotlighting real-world applications that anyone can try. Ford echoed that same philosophy, emphasizing that the most important step is to focus on outcomes. It's not about knowing every tool or understanding every technical detail—it's about asking, "How can AI help me solve this problem, save this time, or improve this experience?" By framing AI as a tool rather than a mystery, both Joel and Ford remind us that it's meant to serve people, not intimidate them. What makes this conversation especially relevant is Joel's attention to an often-overlooked audience: adults who may feel disconnected from the rapid pace of technological change. By keeping his content light, practical, and even playful, he shows that innovation isn't reserved for the young or the hyper-technical. It's for anyone willing to stay curious. As Joel pointed out, technology is neither good nor bad—it's what we do with it that defines the outcome. Ford brought his own perspective from the business growth arena, warning that waiting too long to engage with AI is the real risk. The tools are here to stay, and those who hesitate could quickly fall behind. That's why the concept of AI Made Simple resonates so strongly: it offers a path forward that feels manageable, whether you're running a business, working within an organization, or simply exploring what's possible in your personal life. Both agree that the human element remains central. AI can generate, automate, and accelerate, but it cannot replace judgment, creativity, and authenticity. Keeping the "human in the loop" is what ensures AI enhances rather than erodes the quality of our work and relationships. The takeaway is clear: AI doesn't have to be overwhelming. By adopting a mindset of experimentation and curiosity, anyone can begin to integrate artificial intelligence into their life or business. And by following voices like Joel Comm and Ford Saeks, the journey toward AI Made Simple becomes not just accessible, but inspiring. Watch the full episode on YouTube. Join Fordify LIVE! every Wednesday at 11 a.m. Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Joel Comm Joel Comm is a New York Times bestselling author, keynote speaker, and digital entrepreneur with more than two decades of experience at the forefront of online business and emerging technology. He has launched multiple successful ventures, from pioneering live video to co-hosting one of the world's most downloaded cryptocurrency podcasts. Today, as the creator and host of The AI for Everyone Show, Joel is focused on making AI Made Simple by delivering short, approachable insights that help people put artificial intelligence to work in their daily lives. Explore Joel's work and listen to The AI for Everyone Show. About Ford Saeks Ford Saeks is a Business Growth Accelerator who has helped generate more than a billion dollars in sales worldwide, working with companies from start-ups to Fortune 500s. As President and CEO of Prime Concepts Group, Inc., he specializes in helping businesses attract loyal customers, expand brand awareness, and spark innovation. An entrepreneurial powerhouse, Ford has founded over ten companies, authored five books, been awarded three U.S. patents, and received numerous industry honors. His expertise also extends into artificial intelligence, where he is recognized for his work in AI prompt engineering and training AI systems to create ...
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    34 min
  • S1Ep259 Franchise Leadership and Turning Vision into Growth with Ally Van Iten

    S1Ep259 Franchise Leadership and Turning Vision into Growth with Ally Van Iten
    Dec 11 2025

    Franchise leadership is about more than systems and structure. It's about vision, culture, and the ability to bring people together around a shared mission. At the heart of every thriving franchise brand is a leader who understands how to balance growth with purpose, and few embody that balance as well as Ally Van Iten, CEO of House of Colour USA.

    Ally's journey began not in the boardroom but on the frontlines as one of the first franchise owners to introduce House of Colour to the United States. What started as a personal passion for helping others express themselves through color and style quickly grew into a nationwide movement. Her success as a franchisee, combined with her deep belief in the company's mission, positioned her to play a defining role in the brand's expansion.

    Today, as the CEO of House of Colour USA, Ally leads a rapidly growing organization that continues to empower individuals through confidence and personal expression. Her path from franchise owner to CEO is a powerful example of franchise leadership in action—a blend of entrepreneurial spirit, adaptability, and purpose-driven growth.

    Under her leadership, House of Colour USA has evolved into a recognized brand that brings together fashion, psychology, and empowerment. The company's focus on helping clients understand the science of color and style has built more than a business—it has created a community. Through education, training, and mentorship, Ally has fostered an environment where franchisees thrive, clients feel inspired, and the brand continues to grow with integrity.

    Strong franchise leadership requires vision and resilience. It means understanding that growth is not only about numbers but about people. Ally's approach is rooted in connection and collaboration, encouraging her teams to bring their authentic selves to their work. She has learned firsthand that the most effective leaders are those who lead through listening, invest in others, and build systems that support both individual and organizational success.

    The growth of House of Colour USA also underscores an important lesson for emerging franchise leaders: sustainable success comes from building a foundation that aligns purpose with performance. By prioritizing culture and empowering franchisees to operate with confidence, Ally has positioned the brand for continued innovation and expansion across the United States.

    Franchise leadership is not just about running a business—it is about creating opportunity. For Ally, that means helping others discover their potential, whether through entrepreneurship or personal growth. Her journey serves as an inspiring reminder that great leaders don't wait for the perfect path; they build it, one decision at a time, with clarity, courage, and conviction.

    Watch the full episode on YouTube.

    Join Fordify LIVE every Wednesday at 11 a.m. Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom.

    About Ally Van Iten

    Ally Van Iten is the CEO of House of Colour USA. She began her career as one of the first franchise owners to bring the company to the United States, later joining the corporate team to lead recruitment and expansion. Under her leadership, House of Colour USA has grown into a thriving national brand built on empowerment, education, and confidence. Her passion for connecting people and helping them show up as the best version of themselves continues to shape the company's vision and success. Learn more at HouseOfColour.com.

    About Ford Saeks

    Ford Saeks is a Business Growth Accelerator who has helped generate more than a billion dollars in sales worldwide, working with companies from start-ups to Fortune 500s. As President and CEO of Prime Concepts Group, Inc., he specializes in helping businesses attract loyal customers, expand brand awareness, and ignite innovation. Ford has founded more than ten companies, authored five books, and holds three U.S. patents. He is also recognized for his work in AI and marketing strategy, helping organizations use modern tools to drive engagement and results. Learn more at ProfitRichResults.com and watch his show at Fordify.tv.
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    46 min
  • S1Ep258 Personal Branding in the Workplace and Building Influence with Sima Dahl

    S1Ep258 Personal Branding in the Workplace and Building Influence with Sima Dahl
    Dec 4 2025
    Personal branding in the workplace is no longer optional. It's essential. As professionals navigate a competitive landscape shaped by constant innovation and visibility, the ability to define, communicate, and sustain one's personal brand has become a key factor in professional success and organizational growth. Sima Dahl, CSP, has built her career helping individuals and companies harness that power. As an internationally recognized keynote speaker and creator of The #SwayFactor, Sima teaches professionals how to promote themselves with confidence and authenticity. Her approach goes far beyond image—it's about creating influence, driving engagement, and aligning personal value with business goals. Through her framework, Sima shows that personal branding isn't about self-promotion; it's about self-awareness and contribution. When employees understand how to position themselves effectively, they naturally become stronger advocates for their organizations. The result is a workforce that communicates with purpose, attracts opportunities, and helps businesses grow from the inside out. For organizations, embracing personal branding in the workplace means empowering employees to represent the company's mission and culture through their own networks. It supports recruitment, retention, and sales by humanizing the brand experience. When people see passionate, engaged professionals sharing their insights, they connect with the business behind them on a deeper level. Sima's work underscores an important shift in how companies view marketing and leadership. In today's business environment, influence isn't just reserved for executives or spokespeople—it's distributed across every employee who interacts with clients, partners, or audiences online. That's where the real power of personal branding comes into play. With The #SwayFactor, Sima has redefined how professionals think about their personal presence. Her method combines proven marketing principles with a human-centered philosophy that encourages authenticity, accountability, and alignment. It's not about being louder; it's about being clearer. Not about getting noticed, but about getting remembered for the right reasons. Her influence extends beyond the stage. Through her speaking, training, and consulting work, Sima has helped thousands of professionals take control of their reputation, strengthen their confidence, and create opportunities they once thought were out of reach. Organizations that adopt her strategies often see measurable gains in employee engagement, brand loyalty, and overall performance. For leaders, the message is clear: when employees are empowered to bring their full, authentic selves to the workplace, they don't just do better work—they help build better businesses. And for individuals, it's a reminder that your personal brand is one of your greatest career assets. Personal branding in the workplace continues to shape the future of leadership and communication. With experts like Sima Dahl leading the charge, the movement toward authenticity and influence isn't slowing down—it's becoming the standard for how professionals rise and how organizations thrive. Watch the full episode on YouTube. Join Fordify LIVE every Wednesday at 11 a.m. Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Sima Dahl Sima Dahl, CSP, is a keynote speaker and the creator of The #SwayFactor, a personal branding framework that helps professionals earn attention, build influence, and create opportunity. With deep experience in marketing and communications, Sima equips individuals and organizations to strengthen reputation, elevate employer branding, and support recruiting, retention, and sales enablement. She works with companies and conference audiences to make personal branding practical, authentic, and business-ready. Learn more at SimaDahl.com About Ford Saeks Ford Saeks is a Business Growth Accelerator who has helped generate more than a billion dollars in sales worldwide, working with companies from start-ups to Fortune 500s. As President and CEO of Prime Concepts Group, Inc., he specializes in customer acquisition, brand expansion, and innovation. An entrepreneurial powerhouse, Ford has founded more than ten companies, authored five books, and holds three U.S. patents. He is recognized for applying AI and modern marketing to improve operations, engagement, and results. Learn more at ProfitRichResults.com and watch his show at Fordify.tv
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    27 min
  • S1Ep257 Franchise Marketing and Empowering Women Leaders with Ali Kraus

    S1Ep257 Franchise Marketing and Empowering Women Leaders with Ali Kraus
    Nov 20 2025
    Franchise marketing is more than running ads or managing brand awareness. It's a strategic process that connects entrepreneurs, brands, and customers through trust, storytelling, and value-driven engagement. The best franchise marketing strategies help businesses expand their reach while maintaining the integrity of the brand at every level — from national awareness to local community relationships. Few people understand that dynamic better than Ali Kraus, Chief Marketing Officer at Benetrends Financial. With deep expertise in franchise development marketing, digital strategy, and brand building, Ali has become one of the most respected voices in the franchising industry. Her leadership reflects how marketing can not only grow businesses but also empower people and strengthen communities. Benetrends Financial has been at the center of franchise success stories for decades. As a leader in franchise funding, Benetrends helps entrepreneurs start and expand their businesses through innovative financial solutions, including their signature Rainmaker Plan and SBA lending support. The company's commitment to entrepreneurship goes beyond numbers — it's about helping people achieve independence, stability, and long-term growth. Ali's marketing approach aligns with that mission. By integrating creative strategy with practical execution, she helps franchisors and franchisees navigate challenges in visibility, recruitment, and retention. Her belief in collaboration and community has made her a strong advocate for empowering women in franchising, both through her work at Benetrends and her leadership with the International Franchise Association's Women's Franchise Committee. As an incoming Chair of the committee, Ali is helping pave the way for more women to find opportunities in leadership, ownership, and influence within the franchise industry. Her work demonstrates how franchise marketing can be a vehicle for change — not only driving business results but also creating a more inclusive and diverse community of entrepreneurs. In an era where consumers demand authenticity and connection, Ali's perspective on franchise marketing reminds business owners that success isn't just about selling a product. It's about building relationships, aligning brand purpose with customer values, and giving people a reason to believe in the businesses they support. For franchise brands and entrepreneurs alike, her message is clear: effective marketing starts with clarity, consistency, and connection. When combined with the right funding foundation and strategic leadership, those elements create a roadmap for sustainable growth. Franchise marketing continues to evolve, and leaders like Ali Kraus are shaping what comes next — a future defined by innovation, inclusion, and purpose-driven progress. Through her work at Benetrends Financial and her commitment to empowering women across the franchise landscape, she continues to show what's possible when vision and leadership come together. Watch the full episode on YouTube. Join Fordify LIVE every Wednesday at 11 a.m. Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Ali Kraus Ali Kraus is the Chief Marketing Officer at Benetrends Financial, where she leads brand development, marketing strategy, and franchise growth initiatives. A passionate advocate for women in franchising, Ali serves as the incoming Chair of the International Franchise Association's Women's Franchise Committee. She has been recognized as a Top Franchise Influencer and one of 1851 Magazine's Young Ones to Watch. Her expertise in franchise marketing, digital strategy, and leadership has made her a respected voice in the industry and a driving force for innovation and inclusion. Learn more about her work at Benetrends.com About Ford Saeks Ford Saeks is a Business Growth Accelerator who has helped generate more than a billion dollars in sales worldwide, working with companies from start-ups to Fortune 500s. As President and CEO of Prime Concepts Group, Inc., he specializes in helping businesses attract loyal customers, expand brand awareness, and drive innovation. An entrepreneurial powerhouse, Ford has founded more than ten companies, authored five books, and been awarded three U.S. patents. His expertise also extends to artificial intelligence and marketing innovation, where he is recognized for training teams on how to use AI tools to enhance operations, improve customer engagement, and increase profitability. As the creator and host of Fordify LIVE! and The Business Growth Show Podcast, Ford continues to share insights that help leaders accelerate results, strengthen their brands, and future-proof their organizations. Learn more at ProfitRichResults.com and watch his TV show at Fordify.tv
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    31 min
  • S1Ep256 Purpose Driven Entrepreneurship and Building Impact with David Sauers

    S1Ep256 Purpose Driven Entrepreneurship and Building Impact with David Sauers
    Nov 13 2025
    Purpose Driven Entrepreneurship is about more than building companies. It is about creating businesses that align with values, serve people with excellence, and leave a lasting legacy. In a world where profit often overshadows purpose, entrepreneurs who choose to build with impact stand out as innovators and leaders. David Sauers exemplifies this philosophy. As an entrepreneur and co-founder of Royal Restrooms, his career reflects a commitment to elevating the ordinary into something extraordinary. What began as a vision to redefine the portable restroom industry has grown into a national brand recognized for transforming events, weddings, and public gatherings into experiences marked by dignity and comfort. By taking something as overlooked as restrooms and applying creativity, innovation, and service, David demonstrated what purpose driven entrepreneurship looks like in action. But his story doesn't stop there. Beyond Royal Restrooms, David has ventured into industries ranging from rugged overland campers to nonprofit initiatives abroad. In every case, his work is fueled by a belief that business should reflect more than financial return. It should represent vision, values, and service to others. That perspective not only sets his ventures apart but also highlights a model for entrepreneurs everywhere who want to grow without losing sight of what matters most. Purpose driven entrepreneurship also emphasizes resilience. David's journey underscores that challenges are part of building any enterprise, but a mission-driven mindset turns obstacles into opportunities. By viewing setbacks as temporary and aligning decisions with core values, leaders can navigate uncertainty while keeping their organizations on track. This principle resonates with entrepreneurs across industries who face constant change and competition. Another hallmark of purpose driven entrepreneurship is its impact on people. Businesses that operate with a clear sense of purpose attract teams who believe in the mission. They inspire loyalty, foster innovation, and create cultures that sustain long-term success. David's ventures are examples of how focusing on people and purpose results in stronger organizations that deliver not only profits but also meaningful contributions to communities. For business leaders and entrepreneurs, the lesson is clear: aligning profit with purpose is no longer optional—it is a competitive advantage. Consumers and employees alike are drawn to organizations that stand for something beyond transactions. Entrepreneurs who prioritize purpose position themselves to grow sustainably, differentiate their brands, and build lasting legacies. Purpose driven entrepreneurship is not about choosing between impact and income. It is about recognizing that both can and should coexist. By embedding purpose into strategy, entrepreneurs create businesses that thrive financially while serving people at the highest level. David Sauers is a prime example of how vision, creativity, and commitment to values can reshape industries and inspire others to follow suit. Entrepreneurship will always demand risk, innovation, and hard work. But when it is guided by purpose, it becomes more than a career path—it becomes a platform for influence, service, and transformation. That is the true essence of purpose driven entrepreneurship, and why leaders like David Sauers continue to stand out in today's business landscape. Join Fordify LIVE! every Wednesday at 11 a.m. Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About David Sauers David Sauers is an entrepreneur and co-founder of Royal Restrooms. Since 2004, he has transformed industries through ventures that elevate the ordinary into the extraordinary, from luxury portable restrooms to rugged overland campers and nonprofit initiatives abroad. His work reflects a philosophy that business is personal and that true entrepreneurship is purpose driven, creating impact and leaving a lasting legacy. Learn more at RoyalRestrooms.com and DavidSauers.com. About Ford Saeks Ford Saeks is a Business Growth Accelerator who has helped generate more than a billion dollars in sales worldwide, working with companies from start-ups to Fortune 500s. As President and CEO of Prime Concepts Group, Inc., he specializes in helping businesses attract loyal customers, expand brand awareness, and spark innovation. An entrepreneurial powerhouse, Ford has founded over ten companies, authored five books, been awarded three U.S. patents, and received numerous industry honors. His expertise also extends into artificial intelligence, where he is recognized for his work in AI prompt engineering and training AI systems to create content that drives real engagement and results. Recently featured at the "Unleash AI for Business Summit," Ford shared insights on how ChatGPT is transforming operations, marketing, sales, and customer ...
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    42 min