FORDIFY LIVE: The Business Growth Show with Ford Saeks copertina

FORDIFY LIVE: The Business Growth Show with Ford Saeks

FORDIFY LIVE: The Business Growth Show with Ford Saeks

Di: Ford Saeks
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 FORDIFY LIVE: The Business Growth Show with Ford Saeks is the go-to podcast for entrepreneurs, franchise leaders, and business executives who want practical strategies to accelerate growth, boost sales, and harness the power of AI innovation. Hosted by Ford Saeks—Hall of Fame keynote speaker, business growth accelerator, and author of Accelerate, AI Mindshift, and AI Alchemy—this podcast delivers real-world insights you can implement immediately. Ford has helped organizations generate over $1 billion in sales, and now he brings those same proven strategies to you. Each episode features in-depth interviews with top CEOs, franchise executives, marketing experts, and AI innovators, giving you actionable takeaways on: Business Growth Strategies: Learn how to scale faster and outperform competitors. Franchise Success: Discover tools to improve local marketing, sales, and franchisee performance. AI in Business: Cut through the hype to uncover practical ways AI can boost productivity, decision-making, and customer engagement—without losing the human touch. Sales & Marketing Mastery: Unlock proven formulas to attract, convert, and retain high-value clients. Leadership & Entrepreneurship: Build stronger teams, adapt to disruption, and lead with confidence. Customer Experience: Create remarkable experiences that drive loyalty, referrals, and repeat business. Whether you're a startup founder, small business owner, franchise operator, or corporate leader, you'll find the insights you need to future-proof your business and achieve measurable results. Tune in each week for FORDIFY LIVE: The Business Growth Show—where bold ideas meet proven strategies, and your next big breakthrough begins.(C) MMXX - MMXXV Economia Marketing Marketing e vendite
Episodi
  • S1Ep263 AI in Franchise Marketing with Angela Olea

    S1Ep263 AI in Franchise Marketing with Angela Olea
    Jan 22 2026
    AI in franchise marketing is shifting from experimental to essential. As competition grows and margins tighten, franchisors are searching for smarter, more efficient ways to reach the right leads, tell better brand stories, and scale with authenticity. The next phase of growth won't be built on outdated marketing tactics. It will be led by those who embrace innovation, data, and tools that work in real time. Angela Olea knows that space well. As the founder of the nation's first senior placement franchise, she not only pioneered an industry, she built and scaled it into a national brand. Her background gives her unique insight into both sides of the franchise equation—from what franchisees need to succeed to what franchisors must prioritize to protect and grow the brand. After successfully exiting that venture, she turned her attention to one of the most overlooked growth drivers in franchising: marketing. Through her latest company, Sweet Influencers, Angela is now building the first AI-powered influencer marketing platform created by franchisors for franchisors. The platform focuses on helping brands reach qualified prospects through authentic, localized content that connects. Unlike traditional influencer networks that prioritize reach over relevance, Sweet Influencers is designed to deliver performance through credibility, trust, and data-driven storytelling. AI in franchise marketing isn't just about automation. It's about creating more effective communication between brands and the audiences they serve. It's also about freeing franchise teams from low-yield tactics and redirecting their focus toward scalable systems. Sweet Influencers uses artificial intelligence not to replace human creativity, but to enhance it. From selecting the right voices to measuring campaign performance, the technology allows franchisors to operate with greater precision and confidence. Angela's approach emphasizes that profitability and authenticity must be baked into a franchise from the start. That mindset carries over into marketing strategy. Brands that succeed in today's landscape are those that lead with transparency, serve with intention, and build systems that are as smart as they are sustainable. AI becomes a tool for alignment—ensuring the message matches the mission. Franchise marketing has traditionally relied heavily on manual campaigns, long cycles, and fragmented insights. With AI, that model is evolving. Now, marketing leaders can test faster, target better, and scale what works. Sweet Influencers gives franchisors a platform that integrates into their broader strategy rather than operating as a disconnected service. That kind of integration is key in an environment where every marketing dollar must be accounted for and every lead must be qualified. What sets Angela apart is her ability to translate operational experience into marketing solutions that actually make sense. She doesn't speak in jargon or generic frameworks. She brings lessons from the real world—what it's like to scale a brand, protect margins, and still find ways to stand out. Her work at the intersection of franchising, marketing, and AI is part of a larger movement pushing the industry toward smarter growth. Franchisors no longer have to choose between efficiency and authenticity. With platforms like Sweet Influencers, they can have both. By using AI to elevate the quality of their marketing and the clarity of their messaging, they set themselves—and their franchisees—up for long-term success. Watch the full episode on YouTube. Don't miss future episodes. Join Fordify LIVE! every Wednesday at 11AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Angela Olea Angela Olea is the Founder and CEO of Sweet Influencers, the first AI-powered influencer marketing platform built specifically for franchisors. She previously founded and scaled the nation's first senior placement franchise and brings deep experience in franchise development, brand building, and marketing strategy. About Ford Saeks Ford Saeks is a Business Growth Accelerator with over two decades of experience helping organizations scale smarter and faster. As President and CEO of Prime Concepts Group, Inc., he's credited with generating over one billion dollars in sales for start-ups, franchise systems, and Fortune 500 companies. A serial entrepreneur, Ford has founded more than ten businesses, authored five books, earned three U.S. patents, and received multiple industry awards. Known for his strategic thinking and down-to-earth style, Ford helps brands expand awareness, attract loyal customers, and drive measurable results. His expertise also extends to AI prompt engineering, where he trains artificial intelligence to create high-impact marketing, operations, and sales content. Ford recently showcased this expertise at the "Unleash AI for Business Summit," sharing ...
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    41 min
  • S1Ep262 Mental Fitness for Business Leaders with Chance Potts

    S1Ep262 Mental Fitness for Business Leaders with Chance Potts
    Jan 15 2026
    Mental fitness for business leaders is quickly becoming a differentiator in how companies grow, lead, and navigate adversity. As the demands of business ownership and leadership increase, so does the need for tools that strengthen focus, performance, and resilience. The conversation around mental fitness has moved far beyond motivation and mindset. It now sits at the core of how individuals and organizations operate at their best. Chance Potts, Founder of One More Benefit, has dedicated over three decades to coaching people through the challenges of leadership, business, and life. His background blends employee benefits, business consulting, and mental fitness training into a system designed to help leaders and teams grow stronger from the inside out. At the center of this approach is his Mental Fitness Training program, a year-round development framework that addresses both the inner and outer demands of performance. This training is built for professionals who want to stay sharp and effective in high-stakes environments. It connects deeply with leaders who aren't just looking to improve productivity, but who want to do the internal work required to lead with clarity and consistency. By focusing on real, controllable factors such as attitude, inputs, routines, and effort, Potts helps leaders stop drifting through their days and start acting with intention. Mental fitness for business leaders isn't about avoiding adversity. It's about how you prepare for it, how you process it, and how you grow through it. Potts knows this firsthand. His coaching is informed by real experience, not theory. From growing up in a household impacted by mental dysfunction to enduring the tragic loss of his son, his life has been shaped by adversity. And through it, he has built a practice that equips others to rise with purpose. The framework he uses, known as A.I.R.F.A.R.E., is a practical guide to regaining control in fast-moving environments. Leaders are trained to evaluate and improve seven core areas: attitude, inputs, routines, focus, associations, response, and effort. These aren't abstract concepts. They are daily disciplines that drive real change and help organizations improve team dynamics, engagement, and culture. The concept of building a REAL Fit Life and REAL Fit Business underpins all of Potts' work. It expands beyond professional identity to include personal alignment in areas like family, faith, finances, and future vision. For businesses, this focus on total alignment creates stronger teams, deeper engagement, and more resilient cultures. When business leaders take their own growth seriously, that commitment cascades to their teams. Mental fitness becomes part of the culture. Instead of constantly reacting to stress, distractions, and burnout, leaders are equipped to model better responses. They create environments where others can rise as well. This shift isn't about chasing perfection. It's about being your best with what you have right now, and using that foundation to serve others with more clarity, energy, and intention. Potts is not just a coach. He's a teacher of practical strategies that help people perform better under pressure, reconnect with their purpose, and show up fully in the areas that matter most. His work is a reminder that business growth doesn't only come from systems and strategy. It also comes from strengthening the mindset and habits of the people responsible for leading that growth. Watch the full episode on YouTube. Don't miss future episodes. Join Fordify LIVE! every Wednesday at 11AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Chance Potts Chance Potts is the Founder of One More Benefit and a Mental Fitness Coach with over 30 years of experience helping leaders build stronger lives and businesses. His Mental Fitness Training program helps professionals strengthen their mindset, improve performance, and create lasting impact from the inside out. About Ford Saeks Ford Saeks is a Business Growth Accelerator with over two decades of experience helping organizations scale smarter and faster. As President and CEO of Prime Concepts Group, Inc., he's credited with generating over one billion dollars in sales for start-ups, franchise systems, and Fortune 500 companies. A serial entrepreneur, Ford has founded more than ten businesses, authored five books, earned three U.S. patents, and received multiple industry awards. Known for his strategic thinking and down-to-earth style, Ford helps brands expand awareness, attract loyal customers, and drive measurable results. His expertise also extends to AI prompt engineering, where he trains artificial intelligence to create high-impact marketing, operations, and sales content. Ford recently showcased this expertise at the "Unleash AI for Business Summit," sharing insights on how ChatGPT is transforming the customer experience. Learn more ...
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    38 min
  • S1Ep261 AI for Restaurant Operations with ClearCOGS CEO Matt Wampler

    S1Ep261 AI for Restaurant Operations with ClearCOGS CEO Matt Wampler
    Jan 8 2026
    AI for restaurant operations is no longer a future concept — it's becoming a present-day competitive advantage. In an industry where margins are tight and decisions must be made quickly, the ability to predict demand, optimize prep, and streamline labor is transforming how restaurants perform on a daily basis. Matt Wampler, CEO and Co-Founder of ClearCOGS, brings a unique perspective to the conversation. His career didn't begin in tech but behind the counter of a struggling sandwich shop he took over at just 21 years old. After successfully turning the business around and operating multiple locations, Wampler eventually sold his restaurants and taught himself to code during the pandemic. That experience led to the founding of ClearCOGS, a platform designed to translate complex machine learning into simple, actionable insights for restaurant teams. ClearCOGS functions as an AI operations manager for restaurants. Rather than focusing on static dashboards or complex analytics reports, the platform provides daily answers to real-world questions: how many trays of bagels to bake, how much brisket to smoke, what to prep before closing, or how to plan staffing for the next shift. By combining historical data with real-time inputs like weather and daypart trends, ClearCOGS gives managers the confidence to make decisions that reduce waste, improve staffing, and boost profitability. Restaurants have always relied on a mix of instinct and experience to guide their operations. But as chains expand and customer expectations grow, relying solely on gut feeling is no longer enough. AI for restaurant operations offers a path to consistency and control, especially for multi-unit operators who need scalable systems. The platform doesn't replace people — it frees them up. With less time spent on number crunching and reactionary problem-solving, leaders can focus on the human side of the business: coaching staff, enhancing guest experience, and driving culture. One of the key themes highlighted by Wampler is the growing disparity between available technology and the tools most operators are still using. Many restaurants continue to depend on outdated spreadsheets or disconnected systems that don't provide the foresight needed to make smart operational calls. ClearCOGS helps bridge that gap by offering AI-driven predictions based on the specific needs of each location — not just generalized models. Wampler also emphasizes the importance of simplicity. While AI can be complex under the hood, its impact should be easy to understand on the front end. The goal isn't to overwhelm restaurant managers with more data — it's to answer their questions clearly and help them stay ahead of their day. By embedding AI for restaurant operations into the daily workflow, ClearCOGS ensures that the technology adds value without requiring a steep learning curve. As the restaurant industry continues to adapt to rising costs, staffing challenges, and shifting customer patterns, operational intelligence is becoming a critical advantage. Businesses that embrace AI not as a buzzword but as a practical tool are seeing real improvements in efficiency, profitability, and team morale. Platforms like ClearCOGS are leading that shift — not by replacing what makes restaurants special, but by supporting it with smarter systems. Watch the full episode on YouTube. Join Fordify LIVE! every Wednesday at 11 a.m. Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Matt Wampler Matt Wampler is the Co-Founder and CEO of ClearCOGS, a demand-based AI platform built specifically for restaurant operations. His background as a multi-unit restaurant operator informs the platform's mission to provide actionable, predictive insights that help restaurants reduce waste, improve labor planning, and operate with confidence. About Ford Saeks Ford Saeks is a Business Growth Accelerator with over two decades of real-world experience helping organizations scale smarter and faster. As President and CEO of Prime Concepts Group, Inc., he's credited with generating over one billion dollars in sales for start-ups, franchise systems, and Fortune 500 companies alike. A serial entrepreneur, Ford has founded more than ten businesses, authored five books, earned three U.S. patents, and received multiple industry awards. Known for his strategic thinking and down-to-earth style, Ford helps brands expand awareness, attract loyal customers, and drive measurable results. His deep expertise in AI prompt engineering has positioned him as a go-to authority on leveraging artificial intelligence in sales, marketing, and operations. Most recently, he was featured at the "Unleash AI for Business Summit," where he shared insights on how tools like ChatGPT are transforming the customer experience. Learn more at ProfitRichResults.com and tune in to his TV show at Fordify.tv.
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    45 min
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