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Teams know what their fans buy. 76% of them have no idea who those fans are. Andrew Naugher spent 30 years in marketing before building Fanwayz to fix that.

Andrew Naugher is the founder and CEO of Fanwayz, a sports technology platform that helps teams, leagues, and brands collect fan stories and memories inside their own apps and turn them into what he calls emotional data. Before that he spent three decades in marketing and public relations, including work at FleishmanHillard on the launch of the Negro Leagues Baseball Museum alongside Buck O'Neil and Bob Kendrick.

IN THIS EPISODE
• The anonymous fan problem, and why transaction data and sentiment analysis were never built to answer who a fan is or why they care
• How teams handed their fan relationships to social platforms, and what it takes to pull them back
• What Buck O'Neil and Bob Kendrick taught him: the artifacts matter, the stories matter more
• His father's 50 years in ministry, the stories that arrived when dementia set in, and why memory turned out to be the bond
• The hundreds of conversations he had before building anything, and the one question to ask instead of "do you like this"
• Why ego kills companies before feature creep gets the chance, and what a hundred rejections tell you about whether you are a founder
• Why "follow your passion" is incomplete advice, and what has to come first

CHAPTERS
00:00 Cold open
00:39 Meet Andrew Naugher
01:57 The Negro Leagues Baseball Museum and the capital campaign
05:22 Working with Buck O'Neil
08:22 Bob Kendrick: the artifacts matter, the stories matter more
11:27 The sports memories that shaped him
14:16 Three decades in marketing and PR
27:02 How to tell a story that moves someone to act
31:04 The anonymous fan problem and how Fanwayz works
45:31 His parents' ministry and the inspiration behind the company
48:01 Stories arriving from around the world
50:03 The conversation in Arizona that changed the idea
52:44 Hundreds of conversations and three recurring problems
59:35 Founder lessons: non-technical founders, MVPs, ego, feature creep
1:04:18 Sales, rejection, and what makes someone a founder
1:12:07 Our Daily Bread, service, and dignity
1:17:29 Advice to a younger self and the truth about passion
1:22:59 Rapid fire: Hoosiers, Boise State, warm cookies
1:25:28 Where to find Andrew

CONNECT WITH ANDREW NAUGHER
Fanwayz: https://fanwayz.com
LinkedIn: https://www.linkedin.com/in/andrewnaugher
Email: andrew@fanwayz.com
X: @naugher_drew
Instagram: @heydrewnaugher

Investment and capital raise inquiries go directly to Andrew at andrew@fanwayz.com. The Austin Moss Show does not solicit investment or offer investment advice. Figures and claims about Fanwayz in this episode are Andrew's own.

MENTIONED
Negro Leagues Baseball Museum: https://nlbm.com
Our Daily Bread, Denton, Texas: https://ourdailybreaddenton.org
Buck O'Neil, I Was Right on Time
Ken Burns, Baseball

CONNECT WITH AUSTIN MOSS
Website: https://austinmoss.com
LinkedIn: https://www.linkedin.com/in/austinearlmoss
YouTube: https://youtube.com/@AustinMossOfficial
Instagram: https://instagram.com/austinmossofficial
X: https://x.com/austinmossoffcl
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THE AUSTIN MOSS SHOW
Guest inquiries: podcast@austinmoss.com
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Host: Austin Moss
Guest: Andrew Naugher, Founder and CEO, Fanwayz
Recorded at The Austin Moss Show studio, Kansas City

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What happens when you lose the title, the stage, the platform — and have to rebuild from scratch?

In this episode, Austin sits down with leadership coach Miles Welch to unpack a journey that spans dropping out of high school to follow the Grateful Dead, serving in the U.S. Marine Corps, leading at one of the largest churches in the country, and eventually losing it all during a painful life reset in 2020.
Miles shares how failure in Colorado forced him into humility, how he learned the difference between authority and influence, and why leadership is more art than science. He breaks down his core framework around entropy — the idea that everything drifts from order to chaos without outside energy — and explains why leaders are that “outside energy” in businesses, marriages, and teams.
From flipping an 80% pastoral failure rate to an 80% success rate, to rebuilding his life from a basement during COVID with the mantra “Do what you can do,” this conversation is a masterclass in resilience, identity, and high-level leadership.

Key Topics & Timestamps
00:00 – Not a faith podcast… but leadership is layered
Setting the tone: business, performance, and purpose.
05:00 – Falling in love with leadership in the Marines
Authority vs. influence. Why real leadership requires choice.
10:00 – From stripes to servitude
Why nonprofit and church leadership can be harder than the military.
14:00 – Failure in Colorado & confronting ego
Journaling, humility, and becoming the kind of person people trust.
20:00 – The Entropy Framework
Everything moves from order to chaos without outside energy.
Leadership is the energy holding strategy, teams, health, and marriage together.
24:00 – Solopreneurs vs. Executive Teams
Why small operators need accountability — and 30+ employee companies need trust and bench strength.
28:00 – Blowing up his life in 2020
Divorce, leaving church leadership, moving into a basement during COVID.
31:00 – “Do what you CAN do”
The whiteboard mantra that rebuilt everything.
36:00 – Solving COVID for a city in one weekend
How preparation + courage turned into Miles’ first coaching client.
40:00 – Flipping an 80% failure rate to 80% success
Why leadership training beats theology alone.
43:00 – Imposter syndrome reframed
It’s not that you shouldn’t — you’re just new.
48:00 – The coaching industry problem
“It’s theory until you have a client. It’s a hobby until you get paid.”
1:01:00 – Resilience Formula
Building anything is 10x harder than you think.
In the end, you will prevail — if you don’t quit.

Miles Welch is a leadership coach and founder of Northstar Training. A former Marine, pastor, and executive church leader, he has spent decades building and training high-capacity leaders. After a major personal reset in 2020, he transitioned into executive coaching, working with solopreneurs, construction firms, and enterprise teams to build healthy leadership pipelines. He is currently scaling a coaching firm built on real-world operator experience.

Connect with Miles Welch:

Website: https://northstartraining.com
LinkedIn: https://www.linkedin.com/in/themileswelch/

Connect with Austin Moss:

Linkedin: austinearlmoss
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In this episode, Austin sits down with Alexandria, a high-performing insurance sales director who’s also deeply committed to Folds of Honor, a nonprofit providing educational scholarships to the families of fallen and wounded service members—and now first responders, too. Alexandria breaks down how she found Folds through what they call synchronicity (when passion meets purpose), and why getting involved beat “just writing checks.”

They dig into her journey as a former college basketball player navigating adversity, self-doubt, and leadership—then connect those lessons to sales: resilience, preparation, handling rejection, and staying grounded when your pipeline is overflowing. Alexandria also shares the mission impact through powerful scholarship stories, what Kansas City’s chapter is building (including a big Valentine’s Day event) and why patriotism shouldn’t be political—it’s about serving people who serve all of us.

Key Moments & Topics

00:00 – The challenge of being the youngest on every sales team + earning credibility

03:00 – Alexandria’s “two worlds”: insurance career vs. Folds of Honor passion project

06:30 – How she found Folds of Honor through a charity golf tournament (synchronicity)

10:00 – College basketball lessons: resilience, leadership, and surviving a coaching change

16:30 – NIL + transfer portal: what today’s athletes must understand about business and self-worth

22:00 – What Folds of Honor is (and who it serves)

27:00 – Scholarship impact story: widows, kids, and life rebuilt through education

33:00 – The “Red Wine & Blue” Valentine’s Day event + why community matters on hard holidays

38:00 – Golf, pickleball, and Patriot Golf Days: how KC shows up for the mission

42:00 – The numbers: scholarships, dollars raised, and what “92 cents on the dollar” means

48:00 – Becoming chapter president: KPIs, growth, and closing the scholarship gap

52:00 – Sales career path: athlete mindset → prep, film study, relationships, travel, endurance

58:00 – A hilarious “emotional support Snoop” story… that turned into a crochet crisis

1:02:00 – Closing message: find something bigger than yourself—the return is tenfold

Who Is Alexandria

Alexandria is a sales director in the insurance industry and a longtime volunteer leader with Folds of Honor Kansas City, where she’s served on the board for seven years and is stepping into the chapter president role. A former college basketball player, she brings an athlete’s resilience and relationship-first mindset to both her career and mission-driven service—helping fund scholarships for military and first responder families.

Episode Takeaways

Credibility isn’t claimed—it’s earned through preparation + repetition.

Sports and sales run on the same engine: resilience, film study, rejection tolerance.

Patriotism doesn’t need politics—service is real, and it touches everyone eventually.

The best giving isn’t performative. It’s consistent, local, and hands-on.

Connect with Austin Moss:

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Website: austinmoss.com
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