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Everyone's using AI. But here's what no one wants to admit: your audience can tell. They can feel when your emails, your content, and your talks were assembled instead of lived. In this episode, I break down why people are running back to real human connection. Why run clubs are exploding, book clubs are back, and health festivals are packed. And what that means for anyone building a brand or a community. I share what happened when I chose to show up with real stories at Growth Summit instead of an AI-polished keynote, and why the people and brands that survive the next five years will be the ones who set clear boundaries on how they use AI. Use it as a tool. Never let it become your voice.

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@draustincohen

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It was a missed rep in the gym that sparked this episode.

In a moment where no one was watching, I had a choice. Count it and move on, or hold myself to the standard I say I believe in. That pause turned into a bigger question. Where else in life and business are we taking quiet shortcuts because no one is keeping score?

In this episode, I reflect on the unseen moments that shape who we become. The missed morning huddles. The rushed exams. The skipped transitions. The small decisions that don’t break things immediately, but slowly erode excellence over time.

We talk about why integrity is built in the quiet. How habits of excellence are formed long before results show up. And why clarity, commitment, and consistency always compound, even when it feels boring or unnoticed.

I also share observations on leadership, influence, and community. What happens when visibility grows. How to handle critics on the sidelines. And why I believe there’s room for everyone to win when we lead with support instead of insecurity.

This episode is a reminder that people are always watching, especially the ones who matter most. Your team. Your family. Your patients. And ultimately, yourself.

Because doing it right when nobody’s watching is where excellence actually lives.

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In this episode, I break down how Growth Summit was built months in advance with intention, structure, and clarity. No guessing. A clear agenda. Trusted relationships. A capped room to protect community.

I share how this same framework applies directly to your clinic. From running better meetings, to building real team and patient connection, to getting clear on who you’re actually meant to serve.

Growth comes from intention, not chaos.
Community is built on purpose, not by chance.

The question is simple:
What are you building on purpose right now?

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Most businesses don’t struggle because they lack options.
They struggle because they offer too many.

In this episode, I share a simple principle from a 1950s shoe salesman that has shaped how I think about pricing, care plans, leadership, and even how I schedule meetings with my team: two options, not three.

We talk about why too much choice creates hesitation, how complex pricing slows patient decisions, and why clarity is one of the most underutilized leadership tools in chiropractic. This applies to patient conversations, care plan design, team communication, and business growth.

If you’ve ever felt like people “just need more time to think,” this episode will challenge that assumption and help you design decisions that create movement instead of delay.

Sometimes the fastest way forward isn’t adding more.
It’s simplifying what’s already there.

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A lot of chiropractors feel called to build something bigger. A second brand. A program. A new offer. Another stream of income.

But expansion without freedom usually just creates a more complicated version of the same problem.

In this episode, I break down why I believe freedom has to come first and how living at least 80 percent of your ideal schedule is the real prerequisite for building anything new. I share the honest story behind how Adventure Summit, Growth Summit, Chiro180, Empire, and Freedom Accelerator were created, not as money grabs, but as responses to real needs inside my clinics, my life, and our profession.

We talk about the difference between creation and distraction, why adding more too early can quietly steal your time, and how clarity, margin, and alignment create the foundation for sustainable growth.

If you’re feeling the pull toward “what’s next” but haven’t fully built freedom where you are, this episode will help you slow down, get honest, and refocus on what actually compounds.

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In today’s economy, inflation isn’t just raising prices. It’s raising expectations.

People still have money. They’re just done paying for average.

In this episode, I break down what I’m seeing in real time, from $300 dinners that felt forgettable, to gyms and service businesses quietly losing customers, to why average is no longer survivable in a world of constant evaluation.

I share how we’ve built excellence inside Corrective Chiropractic, why tools like the Spinal Health Score create trust instead of confusion, and how small details compound into an experience people are willing to pay for.

We’ll also look at well-known businesses that didn’t fail because they were bad, but because they stayed average while the world moved on.

If you’re a business owner, leader, or anyone trying to stand out in a crowded market, this episode is a reminder that excellence isn’t optional anymore. It’s the price of staying relevant.

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Back in 2016–2017, one relationship changed the entire trajectory of our practice.

Not an ad campaign.
Not a new service.
Not a viral moment.

A relationship.

In this episode, I break down why every single one of us is one relationship away from completely transforming our life and business. I share the story of how a partnership with a country club quietly opened doors we never could have forced, how one patient has referred over six figures of business year after year, and why relationships compound in ways no marketing strategy ever will.

We’re also talking honestly about what’s happening in chiropractic right now. Spending is tighter. Many clinics made less last year than the year before. In seasons like this, average gets exposed and differentiation matters more than ever.

This episode is a reminder that there’s no such thing as a bad event, only missed opportunities, and that growth rarely comes from doing more. It comes from showing up better.

If you’re wondering what to do differently in a more competitive, cautious world, this conversation will shift how you look at people, events, and opportunities moving forward.

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