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Most clinic owners hire the same way. They sit across from someone, feel the energy in the room, and make the call based on personality.

I did it for years. And it cost me more than I can calculate.

In this episode I'm breaking down the one question I now ask every single person before I hire them. It's not about their resume. It's not about their technique. It's about where they're going.

The hire that stays and quietly lowers your standard is more expensive than the one who quits. Today we talk about how to stop making that hire.

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Since Growth Summit and the Accelerator, I keep hearing the same thing from docs: I'm overwhelmed. Too much to implement. Too many things exposed. And my response every time is the same.

Good.

In this episode I'm talking about what that feeling actually means, why the docs who pull back at this point almost always end up in the same spot a year later, and what I've found is almost always underneath the overwhelm when I dig into it. Spoiler: it's not a business problem.

If you've been doing growth work and you're starting to feel the weight of it, this one's for you

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If every person in your life threw their biggest problem into the middle of a table and you could trade yours for theirs, would you?

Almost nobody does.

In this episode, Austin talks about the invisible weight people carry that we never see, why real gratitude lives deeper than any morning routine, and why the grass is almost never actually greener on the other side.

He gets honest about watching more than half a dozen people leave his organization chasing something better, and what most of them found when they got there. If you're in a season where everything feels hard and you're wondering if a change of scenery would fix it, this one is going to hit.

Your problems aren't a sign you're in the wrong place. They're a roadmap for who you need to become.

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In 2010, I was one year into building Corrective Chiropractic. I was grinding hard, doing everything myself, and convinced I was being responsible with money. Then my business coach caught me asking a valet for $2 change — and told me that single moment explained exactly why I was stuck.

This episode is the story of that conversation, what it revealed about the scarcity operating system running my entire life, and the slow, intentional work of rewiring it. We're talking about the gas tank you fill on empty, the laundry you do on your last pair, the marketing you run in a panic — and what all of it is really telling you about who you believe you are.

Fifteen years later, I handed a valet a $20 in the Cayman Islands and didn't think twice. Same scenario. Completely different man. That gap is what this episode is about.

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Most chiropractors write their core values at a weekend seminar and never think about them again. I did the same thing. Then I walked into one of my 13 clinics and realized nobody on the team could name a single one.

So I started over. I looked at every person I'd fired in the last three years and found the pattern. The people who didn't work out weren't bad people. They just didn't fit the values we actually operated by. We just hadn't named them yet.

In this episode I break down how I reverse-engineered our core values from real data, how they changed hiring, firing, and accountability across all 13 locations, and why this is exactly where we're starting in Month 1 of The Ascent.

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You keep finding bad partners. Your team is disengaged. Your health is slipping. What's the common denominator? In this episode, I get honest about the hardest lesson I've ever learned as a business owner, a husband, and a father: everything around you is a direct reflection of who you are. I share the moment my wife called me out, why I've never gone a year without a goal that terrifies me, and what Adventure Summit 2026 in Jackson Hole has to do with all of it.

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His grandson said something I can't stop thinking about. We all die twice. Once when we take our last breath and again the last time someone says our name. This week I'm paying tribute to Dr. Guy Riekeman, a man who shaped my life, my practice, and my philosophy on health in ways I'm still discovering. I share the story of bribing a PF Chang's server to stretch a lunch to two hours so my buddy and I could ask him a hundred questions, the words he said to my dad on graduation day, and the three-hour class that changed everything I believed about health. If you're in this profession, you owe something to people like Guy whether you know it or not. This one is personal.

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Your clinic's culture is off. Revenue is down. Your team is making excuses. So whose fault is it?

In this episode, Austin gets raw about the one trait he's seen separate the clinics that grow from the ones that stay stuck: extreme ownership. He shares three real stories from building over 20 chiropractic clinics, including the toxic hire he should have caught, the location he almost gave up on, and the leader he failed to lead.

Plus, Austin challenges you to run "The Circle Test" on the five people closest to you professionally. Are they pushing your growth or protecting your comfort?

If you're a chiropractor who's tired of theory and ready for real talk from someone still in the trenches, this one's for you.

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