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Back in 2016–2017, one relationship changed the entire trajectory of our practice.

Not an ad campaign.
Not a new service.
Not a viral moment.

A relationship.

In this episode, I break down why every single one of us is one relationship away from completely transforming our life and business. I share the story of how a partnership with a country club quietly opened doors we never could have forced, how one patient has referred over six figures of business year after year, and why relationships compound in ways no marketing strategy ever will.

We’re also talking honestly about what’s happening in chiropractic right now. Spending is tighter. Many clinics made less last year than the year before. In seasons like this, average gets exposed and differentiation matters more than ever.

This episode is a reminder that there’s no such thing as a bad event, only missed opportunities, and that growth rarely comes from doing more. It comes from showing up better.

If you’re wondering what to do differently in a more competitive, cautious world, this conversation will shift how you look at people, events, and opportunities moving forward.

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