In this episode, Trish shares a game-changing sales lesson from her own sales mistakes - losing a hot buyer by focusing on features instead of the outcome. Drawing from her Hawaii trip planning, she explains why you're selling the "airplane" (modules, videos, calls) when your audience really wants "Hawaii" (confidence, relief, freedom). If you're a coach, course creator, or service provider selling to busy moms or parents, and you're tired of overwhelming leads or watching sales slip away, this episode is your wake-up call. Trish breaks down her "Hawaii Method" to help you lead with the destination, build trust, and close with ease, so your offers sell out without the feature overload.

💡 What You’ll Learn Inside This Episode

1. Why listing features overwhelms buyers and kills sales (even when your offer is perfect)
2. How to sell the "destination" (outcomes like confidence and peace) over the "airplane" (modules and details)
3. The Hawaii Method: Start with the outcome, prove your authority, introduce the system briefly, and end with one clear CTA
4. Why moms and busy buyers shop for feelings and relief, not more work
5. How using your buyer's exact language makes her feel seen and stops the scroll
6. The trap of over-explaining value - and how to catch yourself before it costs you

🔥 Mic-Drop Moments

“Your buyers are buying the destination, not the details. They want Hawaii. They're not shopping for the airplane.”

🧘🏽‍♀️ Quick Reflections for Your Next CEO Reset

1. Where am I listing features instead of painting the picture of the outcome my buyer craves?
2. What words does my ideal buyer use to describe her pain or dream - am I echoing them in my messaging?
3. What’s one clear next step can I give in my next DM, caption, or call to make buying effortless?

💬 Ready to Grow with Less Overwhelm?

If you're ready to nail your messaging and sell out your offers by speaking straight to what your buyers truly want, join the Sold Out Offer Challenge. It's a 5-day live experience where you'll get clear on your offer, content, and strategy to attract warm, ready buyers. Head to trishwarecoaching.com/soo or DM @iamtrishware the word "Hawaii" for details.

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If you have years of experience, real client results, and actual credentials… yet Sally-who-just-started-last-month is outselling you - this episode is your mirror.

Trish gets straight to the point: Your content isn’t the problem. Your offer isn’t the problem. Your wishy-washy, confused, “I help everyone” messaging is the problem. Confused buyers don’t buy.

From trying to market every birth class at once (and watching sales tank) to realizing her what her VBAC moms were actually afraid of - Trish shows exactly how to stop sounding like every other expert and start speaking directly to what your BFE is actually losing sleep over.

Clear messaging = sales. Vague messaging = crickets. Let’s fix it.

💡 What You’ll Learn Inside This Episode

1. Why experts with real credentials often get outsold by beginners (and how to stop it)
2. The polished vs. raw reel test: Which one actually stops the scroll?
3. How Trish went from marketing “everything for everyone” to dialing in one specific offer and exploding sales
4. The SPIN framework to get crystal clear on your BFE (Situation → Problem → Implication → Need/Payoff)
5. How to become a detective: Use her exact words from DMs, comments, and Google searches
6. The real cost of staying vague: Wasted time, self-doubt, and your offer staying a secret
7. Why narrowing in doesn’t lose people - it actually attracts the right ones who pay

🔥 Mic-Drop Moments

“When you’re speaking to everyone, you’re speaking to no one.”

“Confused buyers don’t buy. Period.”

“Your BFE doesn’t care about what you think she should worry about. She cares about what’s keeping her up at 2AM.”

🧘🏽‍♀️ Quick Reflections for Your Next CEO Reset

1. If a stranger landed on my profile right now, could they tell in 5 seconds exactly who I help and what result I deliver?
2. Am I speaking to my BFE’s real fear… or to what I (as the expert) think her fear should be?
3. What are the exact words my audience uses in DMs/comments that I’m not using back to them?
4. If I got specific and narrowed in, who would I actually lose… and who would finally see me as “the one”?

💬 Ready to Stop Being Wishy-Washy & Start Selling with Clarity?

If you’re tired of posting every day with zero sales and ready to get crystal clear on your BFE, your messaging, and your offer - so buyers finally see you as the obvious choice - apply for Content Mastery Mastermind.

Trish only accepts women who are ready to stop guessing and start selling.

→ https://trishwarecoaching.com/apply or DM Trish @iamtrishware with “CLEAR & SELLING”

Or jump into the next Sold

You will never feel ready. Ready is a feeling, not a fact. The women who actually build empires are the ones who start scared, messy, and before they feel qualified.

Trish gets real about the exact moment she decided to launch Labor Nurse Mama in the middle of a brutal divorce, night-shift nursing, homeschooling seven kids, and zero extra time. She shares why your branding, your algorithm, and your “perfect” content aren’t the problem - your hesitation is.

If you’re waiting to feel ready before you show up, post, sell, or step into your authority, this episode is your cosmic slap on the booty: the women who win start before they feel ready. Your people are waiting. Your message matters. And the only thing standing between you and the business you want is the decision to begin.

💡 What You’ll Learn Inside This Episode

1. Why “I’ll feel ready when…” is the lie keeping you stuck
2. How Trish built a seven-figure business with baby scraps of time, zero team, and zero fancy funnels
3. The real reason your sales aren’t coming (it’s not your audience size - it’s that you haven’t diagnosed their actual problem)
4. Relatability builds fans, authority creates buyers - how to use your story as the bridge
5. Data makes decisions and decisions make dollars - why imperfect posting beats perfect planning
6. How to start before you feel ready, even when life is chaos

🔥 Mic-Drop Moments

“Sitting still never builds an empire.”

“You don’t need more time. You need more intention.”

“Your BFE is out there waiting for you. Ready is not a feeling - it’s a choice.”

🧘🏽‍♀️ Quick Reflections for Your Next CEO Reset

1. Where am I waiting to “feel ready” before I start?
2. What’s the real, urgent problem my BFE is losing sleep over (not what I think it is)?
3. If I posted messy, imperfect content this week, what would I actually say?
4. What would my business look like if I started today with the time I already have?

💬 Ready to Start Before You Feel Ready?

If you’re done waiting for the perfect time, perfect branding, or perfect confidence and you’re ready to build a real, impactful, freedom-filled business - apply for Content Mastery Mastermind now.

This is the space where Trish walks with you through messy starts, real messaging, and intentional action that actually sells. Spots are limited and she only accepts women who are truly ready to move.

→ https://trishwarecoaching.com/applyor DM Trish @iamtrishware and say “I’m starting before I feel ready.”

🖤 Rate, Review & Subscribe

If this episode lit a fire under you and made you ready to take the leap, screenshot it, share to stories, and...

If you're passionate about your business but it's turning into a 24/7 prison - constantly checking DMs at 10PM, squeezing family around work, or freaking out when life happens - this episode is your permission to build a "bendable" empire. Trish shares behind the scenes of batching content and systems that let her fully show up for her daughter's unexpected labor (and new granddaughter!) without her seven-figure businesses skipping a beat.

No more obsession without boundaries. Trish exposes why loving your work is the sneaky trap that leads to burnout, and how to flip it: Schedule life FIRST, batch extra for emergencies, and simplify to one lead magnet/micro experience/offer/platform. Because if your business can't run when your kid's sick or baby's born - you don't have freedom, you have a new clock-in job.

💡 What You’ll Learn Inside This Episode

1. Why passion is a double-edged sword: How obsession leads to no boundaries and constant "just checking" mode
2. Trish's "business that bends" mantra: Schedule family first, batch content weeks ahead, and build an "emergency content fund"
3. Simplicity scales: Why you only need ONE lead magnet, micro experience, offer, and platform (complexity kills freedom)
4. The "tap, tap, send" life: How batching let Trish hit $50k by mid-January while being fully present for daughter’s birth
5. Permission to be human: Show up real (hat hair and all) - your audience wants sustainable, not perfect

🔥 Mic-Drop Moments

"The women who reach out to me love what they're doing. They love it so much, and that's actually part of the problem - we get so obsessive because we're passionate and suddenly we never shut off."

"Your business should work around your life, not consume it."

"Simplicity scales. Complex fails."

"If you can't step away when your baby goes into labor, when your child is sick, when life happens - you don't have a business. You have a prison."

🧘🏽‍♀️ Quick Reflections for Your Next CEO Reset

1. Where am I letting passion turn into obsession - checking DMs at night or squeezing family around work?
2. If I scheduled my life FIRST (kids' sports, family trips), how would my content calendar change?
3. Am I overcomplicating with too many offers/platforms? What ONE thing could I simplify today?
4. What "emergency content fund" can I build - 5-10 ready-to-go posts - for when life hits?

💬 Ready to Build a Business That Bends Around YOUR Life (Not the Other Way)?

If you're done with burnout and ready to batch, systematize, and scale with freedom - join the next Sold Out Offer Challenge. Five live days to dial in your BFE, create content that sells, and build bendable systems that run without you. VIPs get daily group coaching + first 5 snag a 1:1 with Trish.

→ trishwarecoaching.com/soo

Or level up in Content Mastery Mastermind: Get Trish's exact templates, funnels, and strategies (including Glow Up Funnels discovery) for a business that supports your family legacy.

→

If you're constantly glued to your phone, scrambling for "what to post today," and feeling enslaved to social media - this episode is your freedom blueprint. Trish shares her raw, insider system for batch producing and scheduling content without burning out, drawing from her own grind & scaling Labor Nurse Mama to 416k+ followers while juggling seven kids and a seven-figure biz.

No more wishy-washy posting or family resentment. Learn how to plan monthly with content pillars, brainstorm niche-aligned topics, batch film reels, repost winners, and use insights to refine - creating consistency that scales your impact (and income) while reclaiming your time. Because building an online business is about freedom, not another time-suck job.

💡 What You’ll Learn Inside This Episode

1. Why batch producing + scheduling is your ticket to work-life balance (no more "face in your phone" complaints)
2. How to set up content pillars for niche-aligned, non-random posts
3. Trish's monthly planning process: Brainstorm trending topics, research audience searches, and map 30 days ahead
4. Batch filming hacks: Folders for B-roll and reposting evergreen winners
5. The power of insights: Analyze what resonates monthly to recreate high-performers and ditch the flops
6. Scaling tips: From 10-30 daily pieces on her big account to focusing on $10k tasks like nurturing students

🔥 Mic-Drop Moments

"Progress is better than perfection, but as you get into your mojo and your process, you're gonna create better and better content."

"We don't quit our normal jobs to build a business that then sucks away all our time."

"If you do not have a plan and a schedule and put up boundaries around your time, you are going to end up in the great Instagram phone suck."

🧘🏽‍♀️ Quick Reflections for Your Next CEO Reset

1. What are my 4-5 content pillars - and how can I brainstorm trending topics that align with my niche?
2. Am I scrambling daily or batching ahead? What's one boundary I can set to protect my family time?
3. Looking at my insights: What posts resonated last month - and how can I recreate those winners?
4. If I scheduled 30 days of content, what high-impact tasks (like nurturing) would I free up time for?

💬 Ready to Batch Your Way to Freedom & Scaled Sales?

If you're exhausted from the daily content scramble and ready to batch produce like a pro for consistent growth without burnout - join Content Mastery Mastermind NOW. Get Trish's exact planning templates, content calendars, and systems to streamline your process, nurture your audience, and focus on $10k tasks.

Join in December for a BONUS month: Onboarding + your 2-hour 1:1 with Trish to map your 2026 content strategy.

→ https://trishwarecoaching.com/apply or DM Trish @iamtrishware with...

If your offers are getting likes but no sales, this episode is your wake-up call: You're likely selling a "vitamin" (nice-to-have) when your audience needs a "pain pill" (urgent relief). Trish breaks down why B2C offers flop when positioned like B2B aspirations - and how to flip the script without changing a thing about what you deliver.

Sharing her client's story of a sleep consultant who went from crickets to consistent sales, Trish exposes the messaging trap that's keeping your bank account flat. Moms buy survival and immediate wins, not future optimizations. By the end, you'll know how to audit your sales page, reframe your problem-solving, and turn "I can't afford it" into "I need this NOW" - because urgent pain sells, every time.

💡 What You’ll Learn Inside This Episode

1. The pain pill vs. vitamin distinction: Why moms buy urgent relief (not prevention) and how B2C differs wildly from B2B
2. Real client story: How a sleep consultant repositioned her offer from "healthy habits" to "sleep more than 2 hours tonight" without changing the content
3. Vitamin words to ditch (prepare, prevent, improve) vs. pain pill words to use (stop, fix, survive, right now)
4. How to audit your messaging: Ask if your BFE wakes at 2AM thinking about your problem - and reframe if not
5. Why consequences matter: Vitamins get wishlisted; pain pills create urgency by highlighting what happens if the pain continues
6. Quick fixes: Break long programs into micro-wins for immediate relief, even if full results take time

🔥 Mic-Drop Moments

"If your offer isn't selling, it's not because your audience can't afford it… it's because you're selling a vitamin when she needs a pain pill."

"Pain pills get bought around the clock. Vitamins get added to the wishlist and forgotten."

"Moms don't buy prevention. They buy immediate relief. They buy survival. They buy solutions to an urgent problem."

🧘🏽‍♀️ Quick Reflections for Your Next CEO Reset

1. Is my offer positioned as a vitamin or pain pill? Would my BFE wake at 2AM thinking about this problem?
2. What vitamin words am I using - and how can I swap them for pain pill urgency like "right now" or "survive"?
3. What's the real, urgent pain my audience feels (vs. what I think they want in the future)?
4. If I reframed my messaging to highlight immediate micro-wins, what would my sales page say?

💬 Ready to Turn Your Vitamin Offer into a Must-Have Pain Pill?

If you're tired of content that gets likes but no buys and ready to master messaging that creates urgent "I need this NOW" sales - join the next Sold Out Offer Challenge. Five live days to audit your offer, rewrite your messaging, and position it as the relief your audience craves.

→ trishwarecoaching.com/soo

Or go all in with Content Mastery Mastermind for the full B2C playbook: Deep dives on BFE problems, pain-pill reframes, and...

If you've been scrolling Instagram, feeling like a failure because another guru's "easy" Canva PDF strategy isn't delivering your 10k month - this episode is your bone-deep truth bomb. Trish gets fired up exposing the biggest lies in online business that are making brilliant women quit: the overnight success myth peddled by coaches who've never built beyond B2B.

From her own crickets-filled lives (heckled by her kids) to seven figures selling to real moms, Trish breaks down why B2C building is HARD - and that's exactly where the magic happens. No fluff, no shortcuts: mastery comes from reps no one's clapping for, trust takes time, and if it feels slow, you're not behind - you're planting roots for a lasting empire that changes lives (yours included).

💡 What You’ll Learn Inside This Episode

1. The 4 lies keeping you stuck: "It should be easy," consumer sales = B2B, "you're not growing fast enough," and "if it's hard, you're doing it wrong"
2. Why viral gurus' "get rich quick" hacks flop for B2C - moms buy on trust + expertise, not hooks or half-baked PDFs
3. How mastery happens in the unseen reps: Instagram lives with zero viewers, workshops no one attends - that's where confidence + command are built
4. The garden analogy: Business needs dirt (hard work), roots (consistency), and patience - no harvest without the "slow" season
5. Why action takers win: Consistent, right action (not flashy schemes) creates momentum, even when no one's watching
6. The real difference between overnight viral "success" and a sustainable 6-7 figure legacy

🔥 Mic-Drop Moments

"If building a six-figure business were as simple as creating a cute PDF in Canva, every woman with a laptop would be rich."

"It's so much harder to sell to a mom with a cracked nipple who's exhausted… They buy because they trust you're an expert - and trust takes time."

"Mastery happens in the reps that no one's cheering you on for."

"If it feels hard, girl, you're right where you need to be. If it feels slow, you're not behind - you're planting roots."

"The women who win are the ones who don't quit. Action takers are money makers - but real money makers take consistent action when no one's watching."

🧘🏽‍♀️ Quick Reflections for Your Next CEO Reset

1. Which of the 4 lies have I been believing - and how has it made me question myself?
2. Am I in the "root-building" season? What unseen reps can I commit to this week?
3. Where am I chasing "easy" shortcuts instead of consistent, right action for my B2C audience?
4. If I stopped comparing my year 0 to someone's year 9, what would I celebrate about my progress today?

💬 Ready to Ditch the Lies & Build a Real, Rooted 6-7 Figure Empire?

If you're done with get-quick-rich BS and ready for honest B2C strategies that last - join Content Mastery Mastermind NOW. Master consistency, messaging that builds trust with real moms, and the review-refine-repeat system that turns hard into harvest.

Doors open - lock in your...

In this quick-fire episode straight from the trenches of her own launch, Trish shares the 4 essential steps she’s used to go from zero to seven figures launching digital offers - like turning a $297 birth course into $24k in a week (and sometimes a day). No bro-marketing fluff, just real strategies for B2C creators selling to moms and families who consume (not resell) your magic.

If you’re tired of watered-down advice from coaches who’ve never sold to real people, this is your blueprint: Nail your audience, build a launch runway, dial in intentional content, and engage like a bestie. Trish pulls back the curtain on her exact playbook, including how she hits millions of views, 500+ DMs/day, and hundreds of sign-ups in launch mode - without burning out or missing family time.

💡 What You’ll Learn Inside This Episode

1. Why nailing a hyper-specific audience is the difference between crickets and sold-out launches
2. How to build a "launch runway" with behind-the-scenes peeks, countdowns, and major announcements to create buzz and get your list primed
3. The content strategy for growth: Post 2-3x/day in launch mode (mix reels for eyes, carousels for nurture, lives for trust) - and why 3x/week "growth" advice is a lie
4. Engagement hacks: Weekly Q&As, voice DMs, video replies, and answering EVERY comment/DM to build relationships that convert
5. Why ads are non-negotiable for scaling to 7 figures - and how to nurture between launches for evergreen sales
6. The power of lives, stories, and micro-experiences to showcase expertise and drive conversions

🔥 Mic-Drop Moments

"If you are too broad, you won't attract anyone. It doesn't resonate with people and it doesn't sell."

"Social media is like a coffee shop - if you show up every day ordering the same thing, eventually the baristas (algorithm) know your order before you walk in."

"Posting willy-nilly will never grow you. Every piece of content should serve a purpose and lead your audience closer to your launch."

"I make the majority of my sales in my DMs and in my stories."

🧘🏽‍♀️ Quick Reflections for Your Next CEO Reset

1. Who is my hyper-specific audience - and how can I dial down my offer to speak directly to their one main problem?
2. What's my launch runway plan: How will I build buzz with BTS, countdowns, and announcements?
3. Am I posting strategically (2-3x/day in growth mode) or willy-nilly - and where can I add more engagement like Q&As or voice DMs?
4. Does every piece of my content lead somewhere (e.g., to my offer) - or am I just dropping value without a bridge?

💬 Ready to Nail Your Next Launch & Sell Out Your Digital Offer?

If you're done with generic B2B advice and ready to master B2C strategies that convert real moms into raving buyers - join Content Mastery Mastermind NOW. Get Trish's exact frameworks for audience targeting, launch runways, content calendars, and engagement that scales to 7 figures.

Join in December for a BONUS month: Onboarding + your 2-hour 1:1 with Trish to map your 2026 launches.

→