In this episode, Trish shares a game-changing sales lesson from her own sales mistakes - losing a hot buyer by focusing on features instead of the outcome. Drawing from her Hawaii trip planning, she explains why you're selling the "airplane" (modules, videos, calls) when your audience really wants "Hawaii" (confidence, relief, freedom). If you're a coach, course creator, or service provider selling to busy moms or parents, and you're tired of overwhelming leads or watching sales slip away, this episode is your wake-up call. Trish breaks down her "Hawaii Method" to help you lead with the destination, build trust, and close with ease, so your offers sell out without the feature overload.

💡 What You’ll Learn Inside This Episode

1. Why listing features overwhelms buyers and kills sales (even when your offer is perfect)
2. How to sell the "destination" (outcomes like confidence and peace) over the "airplane" (modules and details)
3. The Hawaii Method: Start with the outcome, prove your authority, introduce the system briefly, and end with one clear CTA
4. Why moms and busy buyers shop for feelings and relief, not more work
5. How using your buyer's exact language makes her feel seen and stops the scroll
6. The trap of over-explaining value - and how to catch yourself before it costs you

🔥 Mic-Drop Moments

“Your buyers are buying the destination, not the details. They want Hawaii. They're not shopping for the airplane.”

🧘🏽‍♀️ Quick Reflections for Your Next CEO Reset

1. Where am I listing features instead of painting the picture of the outcome my buyer craves?
2. What words does my ideal buyer use to describe her pain or dream - am I echoing them in my messaging?
3. What’s one clear next step can I give in my next DM, caption, or call to make buying effortless?

💬 Ready to Grow with Less Overwhelm?

If you're ready to nail your messaging and sell out your offers by speaking straight to what your buyers truly want, join the Sold Out Offer Challenge. It's a 5-day live experience where you'll get clear on your offer, content, and strategy to attract warm, ready buyers. Head to trishwarecoaching.com/soo or DM @iamtrishware the word "Hawaii" for details.

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If you have years of experience, real client results, and actual credentials… yet Sally-who-just-started-last-month is outselling you - this episode is your mirror.

Trish gets straight to the point: Your content isn’t the problem. Your offer isn’t the problem. Your wishy-washy, confused, “I help everyone” messaging is the problem. Confused buyers don’t buy.

From trying to market every birth class at once (and watching sales tank) to realizing her what her VBAC moms were actually afraid of - Trish shows exactly how to stop sounding like every other expert and start speaking directly to what your BFE is actually losing sleep over.

Clear messaging = sales. Vague messaging = crickets. Let’s fix it.

💡 What You’ll Learn Inside This Episode

1. Why experts with real credentials often get outsold by beginners (and how to stop it)
2. The polished vs. raw reel test: Which one actually stops the scroll?
3. How Trish went from marketing “everything for everyone” to dialing in one specific offer and exploding sales
4. The SPIN framework to get crystal clear on your BFE (Situation → Problem → Implication → Need/Payoff)
5. How to become a detective: Use her exact words from DMs, comments, and Google searches
6. The real cost of staying vague: Wasted time, self-doubt, and your offer staying a secret
7. Why narrowing in doesn’t lose people - it actually attracts the right ones who pay

🔥 Mic-Drop Moments

“When you’re speaking to everyone, you’re speaking to no one.”

“Confused buyers don’t buy. Period.”

“Your BFE doesn’t care about what you think she should worry about. She cares about what’s keeping her up at 2AM.”

🧘🏽‍♀️ Quick Reflections for Your Next CEO Reset

1. If a stranger landed on my profile right now, could they tell in 5 seconds exactly who I help and what result I deliver?
2. Am I speaking to my BFE’s real fear… or to what I (as the expert) think her fear should be?
3. What are the exact words my audience uses in DMs/comments that I’m not using back to them?
4. If I got specific and narrowed in, who would I actually lose… and who would finally see me as “the one”?

💬 Ready to Stop Being Wishy-Washy & Start Selling with Clarity?

If you’re tired of posting every day with zero sales and ready to get crystal clear on your BFE, your messaging, and your offer - so buyers finally see you as the obvious choice - apply for Content Mastery Mastermind.

Trish only accepts women who are ready to stop guessing and start selling.

→ https://trishwarecoaching.com/apply or DM Trish @iamtrishware with “CLEAR & SELLING”

Or jump into the next Sold

You will never feel ready. Ready is a feeling, not a fact. The women who actually build empires are the ones who start scared, messy, and before they feel qualified.

Trish gets real about the exact moment she decided to launch Labor Nurse Mama in the middle of a brutal divorce, night-shift nursing, homeschooling seven kids, and zero extra time. She shares why your branding, your algorithm, and your “perfect” content aren’t the problem - your hesitation is.

If you’re waiting to feel ready before you show up, post, sell, or step into your authority, this episode is your cosmic slap on the booty: the women who win start before they feel ready. Your people are waiting. Your message matters. And the only thing standing between you and the business you want is the decision to begin.

💡 What You’ll Learn Inside This Episode

1. Why “I’ll feel ready when…” is the lie keeping you stuck
2. How Trish built a seven-figure business with baby scraps of time, zero team, and zero fancy funnels
3. The real reason your sales aren’t coming (it’s not your audience size - it’s that you haven’t diagnosed their actual problem)
4. Relatability builds fans, authority creates buyers - how to use your story as the bridge
5. Data makes decisions and decisions make dollars - why imperfect posting beats perfect planning
6. How to start before you feel ready, even when life is chaos

🔥 Mic-Drop Moments

“Sitting still never builds an empire.”

“You don’t need more time. You need more intention.”

“Your BFE is out there waiting for you. Ready is not a feeling - it’s a choice.”

🧘🏽‍♀️ Quick Reflections for Your Next CEO Reset

1. Where am I waiting to “feel ready” before I start?
2. What’s the real, urgent problem my BFE is losing sleep over (not what I think it is)?
3. If I posted messy, imperfect content this week, what would I actually say?
4. What would my business look like if I started today with the time I already have?

💬 Ready to Start Before You Feel Ready?

If you’re done waiting for the perfect time, perfect branding, or perfect confidence and you’re ready to build a real, impactful, freedom-filled business - apply for Content Mastery Mastermind now.

This is the space where Trish walks with you through messy starts, real messaging, and intentional action that actually sells. Spots are limited and she only accepts women who are truly ready to move.

→ https://trishwarecoaching.com/applyor DM Trish @iamtrishware and say “I’m starting before I feel ready.”

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