In this episode, Trish shares a game-changing sales lesson from her own sales mistakes - losing a hot buyer by focusing on features instead of the outcome. Drawing from her Hawaii trip planning, she explains why you're selling the "airplane" (modules, videos, calls) when your audience really wants "Hawaii" (confidence, relief, freedom). If you're a coach, course creator, or service provider selling to busy moms or parents, and you're tired of overwhelming leads or watching sales slip away, this episode is your wake-up call. Trish breaks down her "Hawaii Method" to help you lead with the destination, build trust, and close with ease, so your offers sell out without the feature overload.

💡 What You’ll Learn Inside This Episode

1. Why listing features overwhelms buyers and kills sales (even when your offer is perfect)
2. How to sell the "destination" (outcomes like confidence and peace) over the "airplane" (modules and details)
3. The Hawaii Method: Start with the outcome, prove your authority, introduce the system briefly, and end with one clear CTA
4. Why moms and busy buyers shop for feelings and relief, not more work
5. How using your buyer's exact language makes her feel seen and stops the scroll
6. The trap of over-explaining value - and how to catch yourself before it costs you

🔥 Mic-Drop Moments

“Your buyers are buying the destination, not the details. They want Hawaii. They're not shopping for the airplane.”

🧘🏽‍♀️ Quick Reflections for Your Next CEO Reset

1. Where am I listing features instead of painting the picture of the outcome my buyer craves?
2. What words does my ideal buyer use to describe her pain or dream - am I echoing them in my messaging?
3. What’s one clear next step can I give in my next DM, caption, or call to make buying effortless?

💬 Ready to Grow with Less Overwhelm?

If you're ready to nail your messaging and sell out your offers by speaking straight to what your buyers truly want, join the Sold Out Offer Challenge. It's a 5-day live experience where you'll get clear on your offer, content, and strategy to attract warm, ready buyers. Head to trishwarecoaching.com/soo or DM @iamtrishware the word "Hawaii" for details.

🖤 Rate, Review & Subscribe

If this episode hit home for you, screenshot it, share it in your stories, and tag @iamtrishware! Every share helps another mama-CEO discover how to sell with confidence and ease.

Resources:

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