Ever wonder why brand evolution feels emotional, messy, and transformative, yet totally worth it? In this episode, I sit down with my content strategist and trusted social collaborator of nearly two years, Jaiden Hamilton, to unpack the strategy behind my rebrand, the evolution of my messaging, and the deep content alignment that’s fueled growth and clarity in my business.

The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight.

Review the Show Notes:

01:12 - Meet Jaiden Hamilton

02:08 - The Evolution of Content Strategy

03:23 - First Impressions and Brand Identity

05:36 - Refining the Target Audience

08:24 - Authenticity and Bold Messaging

15:38 - The Emotional Journey of Rebranding

21:21 - Embracing Leadership in Creative Coaching

23:11 - The Evolution of Online Presence

27:11 - Content Alignment vs. Quantity

31:26 - The Importance of Messaging and Branding

36:40 - Authenticity Over Perfection

Connect with Jaiden:

Website: theravesocial.com

Instagram: instagram.com/theravesocial

Connect with Sabrina:

Instagram: instagram.com/xo.sabrinagebhardt

Website: sabrinagebhardt.com

Hosted on Acast. See acast.com/privacy for more information.

Ever wondered what really goes into a full rebrand? In this episode, I’m taking you behind the scenes of my own rebrand with my designer and friend Cassie Pannier from Gatherie Creative. We dive deep into the emotional and strategic layers of brand evolution—from the initial messy consultation call to finding clarity through chaos.

Cassie doesn’t just do “pretty.” She leads with identity, messaging, and a deep understanding of what makes a brand aligned. You’ll hear us unpack what needed to change, what we preserved, and how this rebrand has completely shifted the energy and clarity in my business.

The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight.

Review the Show Notes:

01:04 - Meet Cassie: The Mastermind Behind the Rebrand

03:40 - The Emotional Journey of Rebranding

08:00 - Crafting the Brand Guide: Core Identity and Messaging

17:17 - Visual Transformation: From Soft to Bold

23:04 - Website Overhaul: Streamlining User Experience

27:51 - Final Thoughts and Reflections

29:18 - When to Consider a Rebrand

Connect with Cassie:

Website: gatheriecreative.com

Instagram: instagram.com/gatheriecreative

Connect with Sabrina:

Instagram: instagram.com/xo.sabrinagebhardt

Website: sabrinagebhardt.com

Hosted on Acast. See acast.com/privacy for more information.

Ever feel like your brand doesn’t truly reflect who you are anymore? That was me—and this conversation with my friend Breanna Owen is the behind‑the‑scenes look at how human design didn’t just inspire my rebrand, it guided it. We peel back the curtain on where I was energetically before the rebrand, what was misaligned in my messaging, and why tweaking voice, energy, and boldness transformed both my brand and my launch results.

The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight.

Review the Show Notes:

02:10 - Meet Breanna Owen: Human Design Expert

03:57 - The Impact of Human Design on Business

05:10 - Success Stories and Personal Insights

08:31 - The Birth of a Rebrand

12:06 - Navigating the Rebrand Journey

16:45 - Human Design and the Rebrand

19:27 - Embracing the New Brand Identity

23:27 - Key Elements of the Rebrand

26:26 - Understanding Your Ideal Audience

27:34 - Collaborating for Brand Alignment

30:42 - Embracing Bold Messaging

37:24 - The Power of Permission Giving

43:20 - Human Design and Business Growth

Mentioned in this Episode

Episode 162 with Breanna: sabrinagebhardt.com/podcast/162-human-design-energetics-and-business-with-breanna-owen

Connect with Breanna:

Website: owenyourmark.com

Instagram: instagram.com/owenyourmark

Energy Emails: owenyourmark.com/energy-type-email-playbook

Connect with Sabrina:

Instagram: instagram.com/xo.sabrinagebhardt

Website: sabrinagebhardt.com

Hosted on Acast. See acast.com/privacy for more information.

It’s time for a rebrand. In today’s episode, I’m sharing the backstory behind my new brand which officially launches this week. I’m sharing what prompted the need for a rebrand, the discomfort of growing out of my old brand, plus what it was like to let go of what felt like a part of me.

The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight.

Review the Show Notes:

Realizing that my brand wasn’t true to me anymore (3:45)

Clarity doesn’t come from chaos, but from integration (6:55)

What changed about my brand (and what didn’t) (7:58)

You are allowed to evolve publicly (8:53)

You don’t have to burn everything down (10:37)

Mentioned In This Episode:

More Money, Less Burnout: sabrinagebhardt.com/business-reset

Connect with Sabrina:

Instagram: instagram.com/xo.sabrinagebhardt

Website: sabrinagebhardt.com

Hosted on Acast. See acast.com/privacy for more information.

How are you beginning the new year? In today’s episode, I’m giving you the permission you may need. To rest, to start slow, and to eventually evolve into the new version of you this year.

The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight.

Review the Show Notes:

You need the permission (1:14)

You’re allowed to evolve (3:08)

Stepping into a new era (3:37)

A new year’s reflection (4:29)

Connect with Sabrina:

Instagram: instagram.com/xo.sabrinagebhardt

Website: sabrinagebhardt.com

Hosted on Acast. See acast.com/privacy for more information.

Are you wanting to uncover healthy habits and routines for the new year? Today’s episode is a replay of my interview with Jessica Massey of Hustle Sanely. We’re diving into why routines are so necessary for female entrepreneurs and moms, plus how to get your habits to stick this year.

This episode originally aired on June 27, 2023.

The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight.

Review the Show Notes:

Get to know Jessica Massey (2:58)

How to define your healthy habits and routines (8:29)

Why habits and routines are so necessary for mom entrepreneurs (12:38)

Jessica’s experience with her own habits and routines (18:05)

Why female entrepreneurs struggle with their routines (23:01)

How to navigate creating your healthier reality (26:45)

How to finally get habits to stick (35:39)

Rapid-fire questions (39:50)

Connect with Jessica:

Instagram: instagram.com/jessmmassey

Website: jessicamassey.com

Hustle Sanely:

Instagram: instagram.com/hustlesanely

Website: hustlesanely.com

Podcast: jessicamassey.com/podcast

Connect with Sabrina:

Instagram: instagram.com/xo.sabrinagebhardt

Website: sabrinagebhardt.com

Hosted on Acast. See acast.com/privacy for more information.

How is your energy tied up in your business decisions? In today’s episode, I’m replaying my guest episode with Colie James on the Business-First Creatives Podcast. We’re diving into the challenges that Colie faced in her business over the last year, and the advice and insight I gave her that you may need to hear as well.

The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight.

This episode is brought to you by Root To Rise, a mastermind and retreat for female photographers where personal development meets business growth. During the four-month experience, students have weekly calls focused on goals, boundaries, money, and marketing. The program also includes incredible guest teachers, a private Facebook community, and weekly Voxer hours with individualized guidance and mentorship. Sign up today to join the waitlist.

Review the Show Notes:

The conversation that inspired this episode (3:53)

Sabrina’s advice on major business decisions (5:01)

Insight from a growth audit (14:58)

The energy behind capacity (18:30)

Now is not the time for drastic decisions (29:31)

Mentioned in this Episode:

Episode 165 Q4 Business Bestie Chat with Colie James: sabrinagebhardt.com/podcast/165-q4-2025-business-bestie-chat-with-colie-james

Connect with Colie:

Instagram: instagram.com/coliejames

Website: coliejames.com

Podcast: coliejames.com/podcast

Connect with Sabrina:

Instagram: instagram.com/xo.sabrinagebhardt

Website: sabrinagebhardt.com

Hosted on Acast. See acast.com/privacy for more information.

Does marketing feel overwhelming? In today’s episode, I’m replaying my guest episode with Brooke Jefferson on the Book More Photography Clients Podcast. We’re diving into common marketing challenges for photographers and what’s missing in your strategy.

The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight.

Review the Show Notes:

Get to know Sabrina (2:20)

Sabrina’s perspective on marketing (4:03)

Explaining marketing to a five-year-old (6:44)

Your marketing is missing the connection piece (8:13)

You may be selling too often (13:35)

Use storytelling to sell (16:34)

Your offers need more lead-up time (20:34)

Encouragement for all photographers (26:43)

Connect with Brooke:

Instagram: instagram.com/brookejanaephoto

Website: brookejefferson.com

Podcast: brookejefferson.com/podcast

Connect with Sabrina:

Instagram: instagram.com/sabrinagebhardtphotography

Website: sabrinagebhardt.com

Hosted on Acast. See acast.com/privacy for more information.