Ever wonder why brand evolution feels emotional, messy, and transformative, yet totally worth it? In this episode, I sit down with my content strategist and trusted social collaborator of nearly two years, Jaiden Hamilton, to unpack the strategy behind my rebrand, the evolution of my messaging, and the deep content alignment that’s fueled growth and clarity in my business.

The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight.

Review the Show Notes:

01:12 - Meet Jaiden Hamilton

02:08 - The Evolution of Content Strategy

03:23 - First Impressions and Brand Identity

05:36 - Refining the Target Audience

08:24 - Authenticity and Bold Messaging

15:38 - The Emotional Journey of Rebranding

21:21 - Embracing Leadership in Creative Coaching

23:11 - The Evolution of Online Presence

27:11 - Content Alignment vs. Quantity

31:26 - The Importance of Messaging and Branding

36:40 - Authenticity Over Perfection

Connect with Jaiden:

Website: theravesocial.com

Instagram: instagram.com/theravesocial

Connect with Sabrina:

Instagram: instagram.com/xo.sabrinagebhardt

Website: sabrinagebhardt.com

Hosted on Acast. See acast.com/privacy for more information.

Ever wondered what really goes into a full rebrand? In this episode, I’m taking you behind the scenes of my own rebrand with my designer and friend Cassie Pannier from Gatherie Creative. We dive deep into the emotional and strategic layers of brand evolution—from the initial messy consultation call to finding clarity through chaos.

Cassie doesn’t just do “pretty.” She leads with identity, messaging, and a deep understanding of what makes a brand aligned. You’ll hear us unpack what needed to change, what we preserved, and how this rebrand has completely shifted the energy and clarity in my business.

The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight.

Review the Show Notes:

01:04 - Meet Cassie: The Mastermind Behind the Rebrand

03:40 - The Emotional Journey of Rebranding

08:00 - Crafting the Brand Guide: Core Identity and Messaging

17:17 - Visual Transformation: From Soft to Bold

23:04 - Website Overhaul: Streamlining User Experience

27:51 - Final Thoughts and Reflections

29:18 - When to Consider a Rebrand

Connect with Cassie:

Website: gatheriecreative.com

Instagram: instagram.com/gatheriecreative

Connect with Sabrina:

Instagram: instagram.com/xo.sabrinagebhardt

Website: sabrinagebhardt.com

Hosted on Acast. See acast.com/privacy for more information.

Ever feel like your brand doesn’t truly reflect who you are anymore? That was me—and this conversation with my friend Breanna Owen is the behind‑the‑scenes look at how human design didn’t just inspire my rebrand, it guided it. We peel back the curtain on where I was energetically before the rebrand, what was misaligned in my messaging, and why tweaking voice, energy, and boldness transformed both my brand and my launch results.

The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight.

Review the Show Notes:

02:10 - Meet Breanna Owen: Human Design Expert

03:57 - The Impact of Human Design on Business

05:10 - Success Stories and Personal Insights

08:31 - The Birth of a Rebrand

12:06 - Navigating the Rebrand Journey

16:45 - Human Design and the Rebrand

19:27 - Embracing the New Brand Identity

23:27 - Key Elements of the Rebrand

26:26 - Understanding Your Ideal Audience

27:34 - Collaborating for Brand Alignment

30:42 - Embracing Bold Messaging

37:24 - The Power of Permission Giving

43:20 - Human Design and Business Growth

Mentioned in this Episode

Episode 162 with Breanna: sabrinagebhardt.com/podcast/162-human-design-energetics-and-business-with-breanna-owen

Connect with Breanna:

Website: owenyourmark.com

Instagram: instagram.com/owenyourmark

Energy Emails: owenyourmark.com/energy-type-email-playbook

Connect with Sabrina:

Instagram: instagram.com/xo.sabrinagebhardt

Website: sabrinagebhardt.com

Hosted on Acast. See acast.com/privacy for more information.