Ever wonder why brand evolution feels emotional, messy, and transformative, yet totally worth it? In this episode, I sit down with my content strategist and trusted social collaborator of nearly two years, Jaiden Hamilton, to unpack the strategy behind my rebrand, the evolution of my messaging, and the deep content alignment that’s fueled growth and clarity in my business.

The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight.

Review the Show Notes:

01:12 - Meet Jaiden Hamilton

02:08 - The Evolution of Content Strategy

03:23 - First Impressions and Brand Identity

05:36 - Refining the Target Audience

08:24 - Authenticity and Bold Messaging

15:38 - The Emotional Journey of Rebranding

21:21 - Embracing Leadership in Creative Coaching

23:11 - The Evolution of Online Presence

27:11 - Content Alignment vs. Quantity

31:26 - The Importance of Messaging and Branding

36:40 - Authenticity Over Perfection

Connect with Jaiden:

Website: theravesocial.com

Instagram: instagram.com/theravesocial

Connect with Sabrina:

Instagram: instagram.com/xo.sabrinagebhardt

Website: sabrinagebhardt.com

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