Episodi

  • The AI Playbook for Indie Artists With No Team #269
    Jun 17 2026

    In this episode, we break down how indie artists can use AI to stop doing everything alone. Not to replace the music. Not to replace your taste. Not to make you lazy. But to help with the boring, necessary, overwhelming parts of building a music career.

    We talk about using AI as your “manager,” A&R, label head, content director, publicist, tour manager, business manager, and more. We also walk through our free resource, 10 AI Super Prompts for Musicians, and show a real example of how one artist used the Content Director prompt to build a custom content strategy and 30-day calendar.

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    0:00 Why Indie Artists Need AI
    2:38 AI for the Business Side, Not the Music
    5:19 Why Most Artists Get Bad AI Results
    10:11 10 AI Super Prompts for Musicians
    14:13 Real Artist Example: Content Director Prompt
    17:45 Golden Rules for Using AI

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    20 min
  • Is AI the End of Indie Artists? ft. Top Music Attorney #268
    Jun 3 2026

    AI music is already changing the music industry, and independent artists are stuck trying to figure out what's real, what's hype, and what they need to worry about.

    In this episode, Miss Krystle (better known as Top Music Attorney) breaks down what indie artists need to know about AI-generated music, Suno, Udio, copyright ownership, AI fingerprinting, cloned voices, streaming royalty dilution, disclosure, and why she is personally leading class action lawsuits on behalf of independent artists.

    This conversation is for any artist, producer, songwriter, or creator wondering whether AI is going to help them, hurt them, expose them, or completely change the rules around their music.

    JOIN THE LAWSUIT:
    https://www.topmusicattorney.com/indieailawsuit

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    00:00 Intro
    02:10 Are Indie Artists F*cked by AI?
    04:17 AI Music Fingerprinting Explained
    07:22 Do You Actually Own AI-Generated Music?
    09:30 How to Disclose AI in Copyright Registration
    12:17 Do Fans Care If Artists Use AI?
    15:19 How DSPs Are Handling AI Music
    16:58 Is AI Diluting Streaming Royalties?
    18:14 What Should Indie Artists Do About AI?
    21:31 Why Top Music Attorney Sued Suno and Udio
    25:00 AI Voice Cloning and Artist Likeness
    32:26 AI Laws Artists Should Know About
    37:00 Rapid Fire Rampage ft. Top Music Attorney

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    40 min
  • We Found The Best Music Content Advice on The Internet #267
    May 21 2026

    Content creation for musicians is loud, confusing, and honestly exhausting. One person says post more. Another says post less. One says follow trends. Another says never follow trends. So in this episode, we pulled 9 of our favorite videos about content for artists and broke down the real lesson behind each one.

    We talk about reposting old songs, batching content, getting over the fear of posting, using Trial Reels, creating emotional connection instead of “out now” posts, and doubling down when something finally works. After each lesson, we also give artists a simple homework assignment they can actually use this week.

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    EPISODE HOMEWORK
    9 principles. 3 steps each. Start this week.
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    #01 — PUSH THE OLD SONG.
    1. Pick your favorite catalog song.
    2. Make ONE piece of content for it.
    3. Post it this week.

    #02 — BUST DOWN AN INTERVIEW.
    1. Pull up an interview you've done (or book one).
    2. Clip every moment that hit.
    3. Cut and post them this week.

    #03 — EAT THE FROG.
    1. Name what you've been putting off.
    2. Do it this week. No exceptions.
    3. Comment what you did.

    #04 — ONE LOCATION. MAX ANGLES.
    1. Pick one location, 3 to 5 setups.
    2. Shoot 3 angles per setup. Full song.
    3. Post your best clip this week.

    #05 — TEST EVERY TYPE OF CONTENT.
    1. Try one post in each of the 7 styles.
    2. Make and post one of each.
    3. Double down on what hit.

    #06 — SETUP, THEN PAYOFF.
    1. Pick your song's biggest moment.
    2. Set it up with something absurd.
    3. Cut so the payoff hits the climax.

    #07 — REPOST YOUR WINNERS.
    1. Sort your reels by most viewed.
    2. Grab your top 7.
    3. Post one a day to Trial Reels.

    #08 — LEAD WITH THE FEELING.
    1. Pick the feeling for the post.
    2. Edit it to deliver that feeling.
    3. Check the comments. Did it land?

    #09 — DOUBLE DOWN ON WHAT WORKS.
    1. Find your top performing video.
    2. Make 3 more versions of it.
    3. Post them this week.

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    FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8

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    LISTEN on Spotify:
    https://open.spotify.com/show/6kmbMFRPbT4i6OzrS1f8aq

    LISTEN on Apple Podcasts:
    https://podcasts.apple.com/us/podcast/one-more-time-podcast/id1568203289

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    00:00 Intro
    01:00 Old Songs Are New to Someone Else
    05:21 Content Is Part of the Job
    08:21 Stop Overthinking and Post
    13:07 Batch More Content in Less Time
    18:02 Test Different Content Styles
    22:29 Build a Setup and Payoff
    27:36 Repost What Already Worked
    33:57 Make People Feel Something
    37:17 Double Down When It Works

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    41 min
  • How to Tour as an Indie Artist Before Anyone Knows Your Name ft. KELS #266
    May 12 2026

    KELS didn’t wait until she was “big enough” to tour. She used touring to BECOME big enough.

    In this episode, we break down how she went from cleaning houses to selling out secret shows, building her own DIY touring model, playing unconventional venues like diners, barbershops, libraries, and churches, and turning real-life fan connection into serious momentum.

    She shares how she picks cities, sells tickets, keeps costs low, uses fan data, promotes her music relentlessly, and built a world around her “dirty blues” sound that people actually want to be part of.

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    00:00 Intro
    02:23 KELS Is Blowing Up in Real Time
    03:58 From Cleaning Houses to DIY Touring
    05:41 How KELS Built Her Own Touring Model
    10:27 Secret Shows and Weird Venues
    13:13 Owning Fan Data and Selling Tickets Directly
    16:08 Why Most Artists Wait Too Long to Tour
    17:45 How KELS Picks Cities and Builds Demand
    20:26 The Real Grind Behind Her Music Career
    22:49 How Much DIY Touring Really Costs
    25:16 How to Sell Tickets as an Indie Artist
    30:21 Live Performance as Music Marketing
    34:27 The Viral Sam Buck Video That Changed Everything
    36:40 DistroKid
    37:35 Building the Dirty Blues Brand
    42:13 Sonic Identity vs Visual Identity
    45:35 Why Great Music Alone Is Not Enough
    48:56 How KELS Made “Gone” Work
    55:26 Why Indie Artists Shouldn’t Give Up on Songs
    57:28 Turning Followers Into Ticket Buyers
    01:01:08 Why Relatability Matters for Artists
    01:03:02 Rapid Fire Rampage ft. KELS

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    1 ora e 12 min
  • How to Get Millions of Views on Music Content ft. Citizen the Artist #265
    Apr 30 2026

    Citizen the Artist has generated over 1 billion views across social media by pairing his music with some of the most intentional, cinematic, and scroll-stopping short-form videos on the internet. But behind the massive numbers is a process built on hooks, pacing, psychology, quality control, and a deep understanding of what makes people keep watching.

    In this episode, we break down Citizen’s entire approach to viral music content, from his “mill-liker” checklist and first 3-second rule to his high-level editing process, VFX, ideation, and commitment to making every post feel impossible to ignore.

    We also get into the bigger question every artist should care about: once you have the attention, how do you turn views into listeners, fans, money, and a real career?

    FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8

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    0:00 Intro
    1:13 Ranking What Makes Content Go Viral
    5:03 Going Viral Without Selling Out
    7:24 High Production vs Posting Every Day
    9:38 Citizen’s Viral Content Team
    11:43 Quality Thresholds and Intentionality
    13:32 Finding What Makes You Unique
    17:23 How Many Ideas Actually Get Made?
    20:27 Writing Songs With Visuals in Mind
    24:10 Breaking Down Citizen’s Biggest Videos
    29:01 The Plane Video Breakdown
    33:00 The Vertigo Video Breakdown
    39:41 DistroKid
    41:19 Turning Views Into Streams
    42:16 The Million-Like Checklist
    48:47 The Psychology of Attention
    51:21 What’s On the Mil-Liker Checklist?
    58:14 The Business of Viral Music Content
    1:03:08 Do Viral Views Create Real Fans?
    1:08:37 Rapid Fire Rampage ft. Citizen the Artist

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    1 ora e 18 min
  • How To Build A Global Indie Music Career Without a Label ft. Matt Hansen #264
    Apr 23 2026

    Matt Hansen has quietly built one of the most impressive independent music careers out there. In this episode, we talk about how he went from posting covers online to building a truly global career with millions of monthly listeners, massive tours, and diehard fans all without a label.

    We get into covers vs originals, what actually works on social media, why live shows matter so much, the realities of staying independent, and how Matt has scaled all of this while keeping ownership. If you’re an indie artist trying to level up, this episode is full of real game.

    FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8

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    1 ora e 28 min
  • 71 Minutes of Tough Love For Indie Artists ft. Jane Lee #263
    Apr 16 2026

    Jane Lee does not do fake motivation. On this episode of the One More Time Podcast, we sit down with artist coach and content creator Jane Lee, also known as Indie Mama, for one of the most honest conversations we’ve had in a minute. This is a real reality check for independent artists who feel stuck and need the truth more than another “keep going” speech.

    We get into why so many artists stay stuck, the excuses that keep people from posting and growing, why perfectionism is often just procrastination in disguise, why artists are scared to be seen, and what it really takes to build momentum in today’s music industry.

    FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8

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    0:00 Intro
    2:02 Tough Love For Indie Artists
    4:08 Hard Truths Indie Artists Need To Hear
    11:51 Why Some Indie Artists Actually Grow
    15:39 Music Marketing And The Algorithm
    16:14 Perfectionism Is Holding Artists Back
    18:35 How Artists Build Momentum
    21:40 Scared To Post Your Music Online?
    27:02 How To Stop Caring What People Think
    31:29 Jane Lee Leaves Us Speechless
    37:46 Why Artists Need Motion Before A Team
    39:11 Posting Is Free For Artists
    42:38 Why Artists Need To Post More Content
    45:00 Fear Of Being Seen As An Artist
    1:01:45 Rapid Fire Rampage

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    1 ora e 11 min
  • The New “Management” Model that Built Brent Faiyaz’s 8-Figure Business ft. Ty Baisden #262
    Apr 9 2026

    Today we welcome Ty Baisden, Brent Faiyaz’s "manager", but more importantly his business partner. We break down why the traditional 20% manager model often fails artists today, and what a better setup can look like when you are trying to build a real business.

    Ty explains the difference between a manager and an operator, why most artists should actually be looking for a co-founder/partner type of character to build the business while they focus on the music, and how equity partnerships (done the right way) set all of it up for success.

    FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8

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    00:00 Intro
    02:13 Meet Ty Baisden + Why They Rewrote the 20% Model
    04:34 “Treat It Like a Business” (Employee #2 → Equity Mindset)
    06:42 How the 50/50 Partnership Actually Works (2 Contracts + Creative Control)
    09:08 Sign Yourself + Protect Your IP (Paperwork, Due Diligence, Loans)
    15:02 Professionalism + Leverage (Emails, Domains, Being Taken Seriously)
    17:47 When Equity Makes Sense (And When It Doesn’t)
    20:13 Manager vs Operator (What Operators Actually Do)
    25:49 Vesting + “Handshake” Trust (How to Structure It Safely)
    30:02 $100M by 2030 + Holding Company Thinking (Verticals, Optionality)
    36:14 Streaming → Direct-to-Consumer + Building Superfans
    43:15 Clean Growth Only (No Fake Streams) + Indie vs Unsigned
    47:42 AI, Tech Moats, and the Future of Managers
    54:11 Brent’s Independence Story (Almost Signing → COVID → TikTok)
    1:00:07 Culture Playbook Vol. 2 + Lessons / Timeline
    1:07:16 Reinvesting + Advances (How They Funded Growth)
    1:15:23 Scarcity Marketing + The “Digital Moat” Strategy
    1:28:15 Rapid Fire Rampage ft. Ty Baisden

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    1 ora e 37 min