Curtiss King (aka Captain DIY) is back for round two. This episode is the Direct-to-Consumer (DTC) 101 playbook for indie artists—especially the ones who feel weird or insecure about selling their music.

Curtiss breaks down how 100 diehard fans can change your life and the exact tools & systems he uses to run a successful DTC business. For Patreon members, we go all the way in on AI and where it’s headed from a DIY artist’s perspective.

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0:00 Intro: Curtiss King x One More Time Podcast
2:28 Why Direct-to-Consumer Matters for Musicians
3:50 What Is Direct-to-Consumer (DTC) for Indie Artists?
5:26 Why Spotify Isn’t Your Business Partner
7:01 Why Artists Avoid Selling
8:53 You’re Not Evil for Charging Money (Mindset Shift)
11:37 Music Is “Medicine” (Value, VIP Offers, Superfans)
13:01 Disposable Music vs Real Art (Why Quality Wins)
15:13 Streaming vs DTC Strategy (Independence + Ownership)
17:54 “Strip It” Strategy: Use Streaming as Promo, Drive to Your Site
21:10 LaRussell’s DTC Proof: $1,000 Backyard Show
23:46 Why Fans Still Pay for Music (Emotional Connection + Storytelling)
25:23 100 Diehards Explained (Chipotle Analogy)
29:38 Reframe Mindset on Content and Branding
31:47 Why You Should Start DTC NOW
47:10 Best DTC Tools to get Started
53:00 AI & Music: Using AI as a Tool (Patreon Bonus Tease)
59:25 Rapid Fire Rampage w/ Curtiss King