In this solo episode, Sabrina breaks down what to do when criticism hits—whether it’s from competitors, family, clients, or the voice in your own head. You can’t stop people from judging you, doubting you, or making comments like “How’s that little company going?”—but you can control what you do with it.

You’ll learn how to reframe criticism as projection, use doubt as building material, and keep moving without letting other people’s disbelief become your direction. Sabrina shares personal stories from her own journey—including being dismissed by a potential bookkeeper and making the hard decision to fire friends who were holding her cleaning company back—then using that moment to grow revenue by 250% the following year.

Sabrina sits down with Rosie Salvaggio, owner of Hocus Pocus Cleaning in Pennsylvania, to unpack how a “flexible college job” turned into a real company with nearly 30 people supporting operations, HR, training, admin, and even a brand-new pet care line.

Rosie shares how COVID accelerated growth fast, why she nearly burned out from doing everything herself, and what changed when she finally started building structure: hiring an office manager, documenting systems, creating score-based hiring, and building a culture that makes people want to stay.

They also dig into the real reason Rosie’s content hits online: she is unapologetically authentic, transparent about the highs and lows, and intentional about giving her brand a strong identity that stands out in a crowded industry.

This episode is a behind-the-scenes look at modern leadership in home services: culture-first hiring, growth through personal development, and building a company that supports both customers and employees without losing your soul.

In this episode of the Not Fragile Podcast, Sabrina dives into one of the most uncomfortable but powerful topics in business: failure. Drawing from her own experiences and conversations with multi-million-dollar women in home services, she reframes failure as feedback, tuition, and proof that you are still in the arena.

Sabrina shares a candid story about launching a service that never sold, holding onto it out of pride, and learning the hard lesson that leadership sometimes means admitting when something isn’t working. She unpacks why women tend to internalize failure, especially in male-dominated industries, and how attaching our worth to outcomes erodes confidence.

You’ll learn how to separate who you are from what happened, why confidence is built through ownership not avoidance, and how to use reflection to turn missteps into momentum. This episode offers a practical mindset shift and a simple reflection exercise to help you stop fearing failure and start using it as fuel.

If you’ve ever questioned yourself after a setback or felt like a mistake defined you, this conversation will remind you that failure didn’t break you. It built you.

Episode Summary:

In this episode, Sabrina sits down with Lindsay Curtis, founder of A Smart Move in San Diego, whose journey is a masterclass in resilience, relationships, and saying yes before you feel ready.

After moving to the U.S. from the UK in 2008 and being unable to legally work for five years, Lindsay built community from scratch, then built a business the same way. What started with renting reusable moving boxes turned into a full-service move management company, complete with specialized packing teams (including senior-focused support), trusted vendor networks, and eventually a full moving division with trucks and crews.

Lindsay shares how she bought out competitors without exploiting anyone, built a referral engine through organizations like BNI, NAPO, and MCOU, and learned the hard way that “specialists beat generalists” especially in marketing, bookkeeping, and operations.

The conversation also goes beyond business. Lindsay opens up about integrity, protecting your team, refusing “Last Minute Lucy” jobs, and why supporting your community during crisis matters. From organizing multiple truckloads of donations after California fires to building a legacy plan for the future, her leadership is rooted in service and standards.

If you’ve ever wondered how someone builds success in a brand-new country, in a tough industry, with zero connections, this is your reminder: say yes, stay ethical, build systems, and figure it out as you go.

Fear shows up in business more often than we like to admit. It’s the tight chest before payroll, the hesitation before a hard conversation, the quiet voice that asks, “Who do you think you are?”

In this episode, Sabrina Jones reframes fear—not as a sign you’re doing something wrong, but as a signal that what you’re building actually matters. Drawing from personal experiences, family history, and lessons learned as a business owner, she shares why fear doesn’t need to be eliminated to move forward.

You’ll learn how fear often disguises itself as procrastination, over-preparing, or waiting to feel “ready,” and why confidence isn’t about being fearless—it’s about learning to walk with fear without letting it take control.

Sabrina introduces a simple but powerful exercise to help you acknowledge fear while still taking action, reminding you that courage and fear can coexist. This episode is an invitation to stop fighting fear and start leading yourself through it—one intentional step at a time.

Fear may knock, but it doesn’t get the keys.

In this episode of the Not Fragile Podcast, Sabrina Jones explores what real confidence actually looks like and why so many capable people underestimate themselves.

Through a simple story about learning how to make a pie crust, Sabrina draws a powerful connection between confidence in life and confidence in business. No one is born knowing how to do hard things. Confidence is built through repetition, mistakes, and lived experience.

Sabrina shares personal stories from her professional journey, including moments of self doubt, imposter syndrome, and questioning whether she truly belonged in certain rooms. Over time, she realized confidence does not come from outside validation. It comes from confirming what you already know to be true about yourself.

This episode introduces a practical exercise you can return to anytime you feel uncertain or stuck. The goal is not to convince others of your worth, but to stop outsourcing your confidence and start trusting yourself again.

If you have ever waited until you felt “ready,” second guessed your abilities, or wondered if other people had some secret you were missing, this episode will help you shift how you see yourself.

In this powerful and deeply human conversation, Sabrina Jones sits down with a business owner whose story goes far beyond plumbing, revenue, or branding. What starts as a discussion about naming a company turns into a raw look at resilience, family, trauma, and breaking generational cycles.

You’ll hear how Loyalty Plumbing was born, inspired by the values of a Golden Retriever: loyalty, reliability, and trust. But behind the brand is a story of juggling two full-time businesses, raising three young kids, navigating family crisis, and supporting loved ones through domestic violence and recovery.

This episode is not about hype or hustle culture. It is about leadership, courage, over-communication, and building a company that reflects who you are at your core. It’s a reminder that real success is transformation, not just money, and that business can be a vehicle for healing, safety, and long-term impact.

In this episode, we explore how confidence can quietly erode when something meant to bring joy turns into pressure. What starts as a love for being outside and staying active becomes a frustrating experience when expectations no longer match ability.

Through a personal story about mountain biking, this episode highlights how comparison, forced growth, and ignoring personal limits can damage confidence and even cost meaningful relationships. Sometimes the most powerful decision is not pushing harder, but stepping away to protect the original reason you started.

This conversation is about honoring your pace, recognizing when something no longer serves you, and understanding that confidence thrives where enjoyment and self trust exist.