In this solo episode, Sabrina breaks down what to do when criticism hits—whether it’s from competitors, family, clients, or the voice in your own head. You can’t stop people from judging you, doubting you, or making comments like “How’s that little company going?”—but you can control what you do with it.

You’ll learn how to reframe criticism as projection, use doubt as building material, and keep moving without letting other people’s disbelief become your direction. Sabrina shares personal stories from her own journey—including being dismissed by a potential bookkeeper and making the hard decision to fire friends who were holding her cleaning company back—then using that moment to grow revenue by 250% the following year.

Sabrina sits down with Rosie Salvaggio, owner of Hocus Pocus Cleaning in Pennsylvania, to unpack how a “flexible college job” turned into a real company with nearly 30 people supporting operations, HR, training, admin, and even a brand-new pet care line.

Rosie shares how COVID accelerated growth fast, why she nearly burned out from doing everything herself, and what changed when she finally started building structure: hiring an office manager, documenting systems, creating score-based hiring, and building a culture that makes people want to stay.

They also dig into the real reason Rosie’s content hits online: she is unapologetically authentic, transparent about the highs and lows, and intentional about giving her brand a strong identity that stands out in a crowded industry.

This episode is a behind-the-scenes look at modern leadership in home services: culture-first hiring, growth through personal development, and building a company that supports both customers and employees without losing your soul.

In this episode of the Not Fragile Podcast, Sabrina dives into one of the most uncomfortable but powerful topics in business: failure. Drawing from her own experiences and conversations with multi-million-dollar women in home services, she reframes failure as feedback, tuition, and proof that you are still in the arena.

Sabrina shares a candid story about launching a service that never sold, holding onto it out of pride, and learning the hard lesson that leadership sometimes means admitting when something isn’t working. She unpacks why women tend to internalize failure, especially in male-dominated industries, and how attaching our worth to outcomes erodes confidence.

You’ll learn how to separate who you are from what happened, why confidence is built through ownership not avoidance, and how to use reflection to turn missteps into momentum. This episode offers a practical mindset shift and a simple reflection exercise to help you stop fearing failure and start using it as fuel.

If you’ve ever questioned yourself after a setback or felt like a mistake defined you, this conversation will remind you that failure didn’t break you. It built you.