How She Built a Cleaning Brand People Actually Obsess Over with Rosie Salvaggio
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How She Built a Cleaning Brand People Actually Obsess Over with Rosie Salvaggio
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A proposito di questo titolo
Sabrina sits down with Rosie Salvaggio, owner of Hocus Pocus Cleaning in Pennsylvania, to unpack how a “flexible college job” turned into a real company with nearly 30 people supporting operations, HR, training, admin, and even a brand-new pet care line.
Rosie shares how COVID accelerated growth fast, why she nearly burned out from doing everything herself, and what changed when she finally started building structure: hiring an office manager, documenting systems, creating score-based hiring, and building a culture that makes people want to stay.
They also dig into the real reason Rosie’s content hits online: she is unapologetically authentic, transparent about the highs and lows, and intentional about giving her brand a strong identity that stands out in a crowded industry.
This episode is a behind-the-scenes look at modern leadership in home services: culture-first hiring, growth through personal development, and building a company that supports both customers and employees without losing your soul.