Look, we're not saying you absolutely NEED a personal brand to sell real estate. You could still door knock, cold call, and send postcards like it's 1970. But if you want clients who feel like friends, a business that works around your life, and people reaching out because they trust you before you ever hop on a call… well, that might be a different story.

In today’s episode, we’re breaking down what a personal brand even is and why it matters more than ever in the AI era.

The girls discuss:

♡ Why you don't technically need a personal brand (but what it'll cost you not to have one)

♡ What Disney's pixie dusting teaches us about building a brand people want to be part of

♡ What makes content feel human vs. robotic

♡ The magic Venn diagram of your content

♡ How to pass the wine test

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ IG post: Adam Mosseri post about AI and the future of Instagram

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

CAMP MODERN AGENT

A 3-day challenge to help you get clarity around what you want your personal brand to be so you can finally stand out in your market and effortlessly attract more clients and referrals.

Camp Modern Agent

Your Magical Marketers era starts now. (Yes, we're trying out names for you, our beloved listeners. No, we haven't nailed it yet, but we ARE nailing the marketing advice we’re offering in this episode!)

We're digging even deeper into our 2026 marketing predictions with specific, actionable steps you can take if you want to get ahead and kick off the new year with your best marketing yet. From lifestyle marketing that inspires homeownership to ditching dupe photos for real moments only you can capture, this one's all about taking messy action.

Set your timer, pick ONE thing, and just go for it!

The girls discuss:

♡ Why consistency beats constant reinvention

♡ Creating episodic and journey-style content that builds bingeability

♡ Lifestyle marketing that paints the picture of homeownership without the staging

♡ Ditching dupe photos for content only YOU can create

♡ Using AI to enhance your work, not replace your voice

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Instagram accounts: @elliesuebarrows, @vixmeldrew, @jlgarvin, @sideofstef, @jordanleedooley, @lakiiisha_, @lilswalty, @katie__buck

♡ Past episode: “16. The Content Formula That Changes Everything”

♡ Podcast episode: “How to Build Your AI Dream Team (Without Losing the Human Touch)” from The Goal Digger Podcast

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

CAMP MODERN AGENT

A 3-day challenge to help you get clarity around what you want your personal brand to be so you can finally stand out in your market and effortlessly...

Some of these predictions might surprise you, others might validate what you've been feeling, but all of them will help you show up better in 2026.

Chelsea and Kayla share their marketing predictions for real estate agents this year: why social media is now interest media, the rise of episodic content, why Dupe photos might not be cutting it anymore, and soooo many more, they might need a part 2! 👀

The girls discuss:

♡ Why your content needs an angle

♡ The power of episodic and journey-style content

♡ Why ChatGPT-coded captions are losing their magic

♡ How to make your listing content more agent-centric

♡ The evolution of photo dumps and graphics

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Instagram: @elliesuebarrows

♡ Reel: Be cringe, post the b-roll…

♡ Instagram: @adventuresintealestate

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

CAMP MODERN AGENT

A 3-day challenge to help you get clarity around what you want your personal brand to be so you can finally stand out in your market and effortlessly attract more clients and referrals.

Camp Modern Agent

The girls did A LOT this year. And not in a "humble-brag" kind of way, more like "here's what they learned the hard way so you don't have to" kind of way.

Chelsea and Kayla are covering everything that went into building Modern Agent Social Club this year — launching the podcast, completely rebuilding their website (twice), hiring new team members, running ads, and hosting Camp Modern Agent.

But more importantly, they're breaking down what all of this means for YOU.

The girls discuss:

♡ Why consistency beats perfection every single time (and how the podcast proved it)

♡ The danger of copying your competitors

♡ How to know when it's time to outsource

♡ What "data" actually means for real estate agents

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ IG Post: How to actually study your competitors…

♡ Past episode: 21. Raise your Standards and Grow

—

Our top-performing episodes:

♡ 39. Everything We Did When the Market Shifted (and what you can do, too)

♡ 16. The Content Formula That Changes Everything

♡ 4. Listen To This If You Think Your Life Is Too Boring To Be Instagram Content

♡ 17. Basic Listing Posts? We Don't Know Her

♡ 24. Turn Instagram Into a Referral Magnet This Summer

♡ 6. Your Life is Not Aesthetic but You Want Your Brand to Be

♡

Chelsea and Kayla are doing their own version of the "favorite things" trend.

They're covering the Canada Goose jacket Chelsea finally splurged on, the cozy duvet that transformed Kayla's sleep, the color analysis hack that's changing how they show up on camera, and a ton of books, shows, content hacks… All things that made 2025 an amazing year (despite being one of their busiest yet).

And naturally, they're connecting it all back to marketing.

If you've been feeling guilty about investing in yourself, listen to this episode!

The girls discuss:

♡ Their favorite books, shows, and tools of 2025

♡ Content creation hacks that save time

♡ Why investing in yourself IS investing in your business

♡ The all-or-nothing mentality they finally kicked to the curb

♡ How to use ChatGPT strategically

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Chelsea’s favorite books of the year: Broken Country by Clare Leslie Hall, Sandwich and Wreck by Catherine Newman,

You know that feeling when you're scrolling through Instagram at 11 PM and suddenly you're convinced you need to bake homemade gingerbread, host a perfect holiday party, AND post five times a day?

Chelsea and Kayla reflect on how overstimulated we all are right now, and why your marketing doesn't need to contribute to that. They're breaking down a stupid simple 5-4-3-2-1 plan that keeps you visible without making you feel like you're missing out on all the magic of the season with your family.

This episode is your reminder to post the right things (instead of just more things) and enjoy your December!

The girls discuss:

♡ Why over-consumption is killing your content

♡ Your 5-4-3-2-1 holiday marketing action plan

♡ Why your b-roll needs more twinkle lights

♡ Three reel frameworks to make "trying one new thing" fun

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Podcast Episode: “How to Hack Your Brain To Feel Less Addicted to Your Phone” (You'll Never Doomscroll Again After this Episode) from the Everygirl Podcast

♡ IG Post: “Offline is the new luxury” by Pretty Little Marketer

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

CAMP MODERN AGENT

A 3-day challenge to help you get clarity around what you want your personal brand to be so you can finally stand out in your market and effortlessly attract more clients and referrals.

Camp Modern Agent

On this special edition of Modern Agent Marketing Girls, Kayla sits down with Melissa Sanregret, the agent everyone loves to follow, to talk about building a business that attracts leads directly from Instagram. From viral pickle costume content to local guides that grew her following from 2,500 to over 5,000, Melissa's sharing exactly how she went from hiding her real estate career on social media to becoming the go-to local expert in Calgary.

You'll hear about the mindset shifts, the content strategies, and the one permission slip every agent needs to hear: done is better than perfect!

Topics:

♡ How to stop overthinking your content and just start showing up

♡ The local guide strategy that brought in 100+ email signups in one week

♡ Why your "behind the scenes" content matters more than polished posts

♡ How to create scroll-stopping content without hiring a professional

♡ The power of building real community with other agents

—

Melissas’s Links:

♡ Instagram: @melissasanregret

♡ Check out her website

♡ Tune in to her podcast, The ADHD Agent

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ IG Post: The Life of a Real Estate Girl

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

CAMP MODERN AGENT

A 3-day challenge to help you get clarity around what you want your personal brand to be so you can finally stand out in your market and effortlessly attract more clients and referrals.

Camp Modern Agent

Posting your real estate graphics on Facebook is like bringing business cards to church, technically allowed, but also... why???

In this episode, Chelsea and Kayla are showing you exactly how to use Facebook to market your real estate business in a way that makes sense for the platform.

Your Facebook personal page isn't a lead generation machine. It's not designed for you to go viral or reach thousands of strangers. It's your digital neighborhood gathering, the place where your high school bestie, your former coworkers, and your kids' friends' parents all hang out together. These people already know you, already like you, and probably already know you sell real estate.

So you don't need to convince them!

The girls discuss:

♡ Why you should definitely link your Instagram stories to Facebook

♡ How to share listings in a way that feels organic and personal, not salesy

♡ Facebook groups done right: building community instead of fishing for leads

♡ The easiest weekly Facebook strategy that only takes a couple of minutes

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

CAMP MODERN AGENT

A 3-day challenge to help you get clarity around what you want your personal brand to be so you can finally stand out in your market and effortlessly attract more clients and referrals.

Camp Modern Agent