Look, we're not saying you absolutely NEED a personal brand to sell real estate. You could still door knock, cold call, and send postcards like it's 1970. But if you want clients who feel like friends, a business that works around your life, and people reaching out because they trust you before you ever hop on a call… well, that might be a different story.

In today’s episode, we’re breaking down what a personal brand even is and why it matters more than ever in the AI era.

The girls discuss:

♡ Why you don't technically need a personal brand (but what it'll cost you not to have one)

♡ What Disney's pixie dusting teaches us about building a brand people want to be part of

♡ What makes content feel human vs. robotic

♡ The magic Venn diagram of your content

♡ How to pass the wine test

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Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

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Mentioned in this episode:

♡ IG post: Adam Mosseri post about AI and the future of Instagram

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

CAMP MODERN AGENT

A 3-day challenge to help you get clarity around what you want your personal brand to be so you can finally stand out in your market and effortlessly attract more clients and referrals.

Camp Modern Agent