Look, we're not saying you absolutely NEED a personal brand to sell real estate. You could still door knock, cold call, and send postcards like it's 1970. But if you want clients who feel like friends, a business that works around your life, and people reaching out because they trust you before you ever hop on a call… well, that might be a different story.

In today’s episode, we’re breaking down what a personal brand even is and why it matters more than ever in the AI era.

The girls discuss:

♡ Why you don't technically need a personal brand (but what it'll cost you not to have one)

♡ What Disney's pixie dusting teaches us about building a brand people want to be part of

♡ What makes content feel human vs. robotic

♡ The magic Venn diagram of your content

♡ How to pass the wine test

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Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ IG post: Adam Mosseri post about AI and the future of Instagram

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

CAMP MODERN AGENT

A 3-day challenge to help you get clarity around what you want your personal brand to be so you can finally stand out in your market and effortlessly attract more clients and referrals.

Camp Modern Agent

Your Magical Marketers era starts now. (Yes, we're trying out names for you, our beloved listeners. No, we haven't nailed it yet, but we ARE nailing the marketing advice we’re offering in this episode!)

We're digging even deeper into our 2026 marketing predictions with specific, actionable steps you can take if you want to get ahead and kick off the new year with your best marketing yet. From lifestyle marketing that inspires homeownership to ditching dupe photos for real moments only you can capture, this one's all about taking messy action.

Set your timer, pick ONE thing, and just go for it!

The girls discuss:

♡ Why consistency beats constant reinvention

♡ Creating episodic and journey-style content that builds bingeability

♡ Lifestyle marketing that paints the picture of homeownership without the staging

♡ Ditching dupe photos for content only YOU can create

♡ Using AI to enhance your work, not replace your voice

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Instagram accounts: @elliesuebarrows, @vixmeldrew, @jlgarvin, @sideofstef, @jordanleedooley, @lakiiisha_, @lilswalty, @katie__buck

♡ Past episode: “16. The Content Formula That Changes Everything”

♡ Podcast episode: “How to Build Your AI Dream Team (Without Losing the Human Touch)” from The Goal Digger Podcast

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

CAMP MODERN AGENT

A 3-day challenge to help you get clarity around what you want your personal brand to be so you can finally stand out in your market and effortlessly...

Some of these predictions might surprise you, others might validate what you've been feeling, but all of them will help you show up better in 2026.

Chelsea and Kayla share their marketing predictions for real estate agents this year: why social media is now interest media, the rise of episodic content, why Dupe photos might not be cutting it anymore, and soooo many more, they might need a part 2! 👀

The girls discuss:

♡ Why your content needs an angle

♡ The power of episodic and journey-style content

♡ Why ChatGPT-coded captions are losing their magic

♡ How to make your listing content more agent-centric

♡ The evolution of photo dumps and graphics

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Instagram: @elliesuebarrows

♡ Reel: Be cringe, post the b-roll…

♡ Instagram: @adventuresintealestate

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

CAMP MODERN AGENT

A 3-day challenge to help you get clarity around what you want your personal brand to be so you can finally stand out in your market and effortlessly attract more clients and referrals.

Camp Modern Agent