Starting a business is one thing. Growing it into a successful e-commerce brand is another.

In this episode of Mastering Local Marketing, we sit down with Allyson Straka, the founder of The Frozen Garden, an e-commerce brand that makes it easy to enjoy smoothies with pre-portioned frozen fruit and vegetable packets delivered right to your door.

We dig into why she started the business, how it has grown, and which marketing tactics are driving results today. From digital marketing strategies to customer behavior, brand awareness, and customer acquisition, this conversation is packed with real-world insight for any business owner looking to grow.

Whether you run a local business, an e-commerce brand, or a service company, you will learn practical ideas you can apply to your own local advertising strategies, digital marketing efforts, and long-term business growth plan.

If you want to know what is really working in marketing right now and how to attract more customers without wasting time or money, this episode is for you.

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes.

Mastering Local Marketing is a small business podcast focused on local marketing strategies, marketing tactics, and digital marketing that drive real customer acquisition and business growth. Built for entrepreneurs and marketers, this show breaks down marketing strategies for business owners who want results, not fluff.

Each episode explores practical marketing strategies including local advertising strategies, social marketing, sales strategies, and digital marketing tactics designed to help you market a local business more effectively. Whether you run a retail store, restaurant, or service business, you'll learn how to turn visibility into leads and leads into paying customers.

Hosted by marketing expert Matt Hanson, the podcast highlights real-world marketing for small business, common marketing mistakes, and proven systems used by masters of marketing to grow local brands. You'll discover how to improve customer acquisition, strengthen local presence, and accelerate sustainable business growth.

If you're looking for actionable marketing tactics, smarter local marketing, and strategies that actually move revenue, this is one of the top small business podcasts to add to your rotation. Subscribe and start mastering strategy that helps your business grow.

Most sales conversations small business owners have break down long before price ever becomes the issue.

In this episode of Mastering Local Marketing, we will explore a simple shift in how businesses sell and why many unintentionally slow down the buying process without realizing it. This conversation looks at what actually moves people from interested to buying and why saying more is often the problem.

Instead of focusing on scripts or pressure tactics, this episode challenges how sales conversations are approached and highlights subtle changes to your sales strategy that can dramatically speed up decisions and improve new customer conversions.

If you have ever had a customer seem interested but hesitate, stall, or walk away, this episode will make you rethink how selling really works and what to do differently the next time.

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes.

Mastering Local Marketing is for small business owners, whether you run a restaurant, retail store, service-based business, or handle marketing on your own, who want proven strategies to grow their customer base, increase the number of customers, and market smarter.

Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships, while not wasting your time or money on things that don't work.

Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, Grow My Small Business by Lindsay Fletcher, and Social Media Marketing by Cheyanne Cleyman.

In this episode of Mastering Local Marketing, we explore marketing for small business owners who want practical, real-world ideas to improve customer acquisition. This episode focuses on how speed, human connection, and buyer psychology quietly influence purchasing decisions and why small businesses that apply simple marketing strategies often outperform larger competitors.

You will learn how small adjustments in your follow-up, messaging, and visibility can improve response rates, build trust, and turn interest into action. These are marketing strategies for small business owners who want results without complexity or large budgets.

If you are looking for clear, actionable marketing tactics that help small businesses attract more customers and grow with confidence, this episode delivers ideas you can start using immediately.

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes.

Mastering Local Marketing is for small business owners, whether you run a restaurant, retail store, service-based business, or handle marketing on your own, who want proven strategies to grow their customer base, increase the number of customers, and market smarter.

Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships, while not wasting your time or money on things that don't work.

Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, Grow My Small Business by Lindsay Fletcher, and Social Media Marketing by Cheyanne Cleyman.

Social media is one of the most talked-about yet misunderstood channels for small business marketing. In this episode of Mastering Local Marketing, we delve into whether social media truly functions as a powerful marketing tool that drives customer engagement and revenue, or if it has evolved into mere entertainment offering little real return.

We explore how local businesses can develop an effective social media strategy by leveraging platforms like Facebook, Instagram, and TikTok within their overall marketing planning for small business growth. Many business owners feel overwhelmed or uncertain about their social media efforts, this episode breaks down the difference between visibility versus results, attention versus action, and busy work versus effective marketing.

If you are responsible for marketing for small business or managing local marketing initiatives, this conversation will challenge your perspective on social media marketing strategies and help you use social media for business more intentionally and successfully.

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes.

Mastering Local Marketing is for small business owners, whether you run a restaurant, retail store, service-based business, or handle marketing on your own, who want proven strategies to grow their customer base, increase the number of customers, and market smarter.

Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships, while not wasting your time or money on things that don't work.

Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, Grow My Small Business by Lindsay Fletcher, and Social Media Marketing by Cheyanne Cleyman.

Growth does not happen by accident. Too many small businesses chase tactics without building a solid marketing plan. In this episode, we break down what sustainable business growth looks like and how local business owners can move beyond short-term wins with effective marketing for small business.

We discuss core components of a strong marketing strategy including hiring and systems, building a predictable sales funnel, improving customer experience, and expanding reach without overextending your business. You'll learn why strategic planning matter more than motivation, how to reduce risks as you grow, and how to set meaningful goals that lead to lasting progress.

This episode is designed to help small business owners stop reacting and start planning with smart marketing for small businesses. By the end, you'll have a clearer understanding of where growth really comes from and how to build a strategy that supports long-term success.

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes.

Mastering Local Marketing is for small business owners, whether you run a restaurant, retail store, service-based business, or handle marketing on your own, who want proven strategies to grow their customer base, increase the number of customers, and market smarter.

Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships, while not wasting your time or money on things that don't work.

Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, Grow My Small Business by Lindsay Fletcher, and Social Media Marketing by Cheyanne Cleyman.

Growth does not happen by accident. Too many small businesses chase tactics without building a solid marketing plan. In this episode, we break down what sustainable business growth looks like and how local business owners can move beyond short-term wins with effective marketing for small business.

We discuss core components of a strong marketing strategy including hiring and systems, building a predictable sales funnel, improving customer experience, and expanding reach without overextending your business. You'll learn why strategic planning matter more than motivation, how to reduce risks as you grow, and how to set meaningful goals that lead to lasting progress.

This episode is designed to help small business owners stop reacting and start planning with smart marketing for small businesses. By the end, you'll have a clearer understanding of where growth really comes from and how to build a strategy that supports long-term success.

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes.

Mastering Local Marketing is for small business owners, whether you run a restaurant, retail store, service-based business, or handle marketing on your own, who want proven strategies to grow their customer base, increase the number of customers, and market smarter.

Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships, while not wasting your time or money on things that don't work.

Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, Grow My Small Business by Lindsay Fletcher, and Social Media Marketing by Cheyanne Cleyman.

Many small businesses struggle with their social media marketing strategy, especially on Facebook, feeling like their efforts aren't yielding growth.

In this episode, we dive into why typical approaches fall short and reveal what truly drives Facebook follower growth today without spending money on ads. This is essential listening for anyone interested in marketing for small businesses and online marketing for small business success.

We explore foundational mistakes made with Facebook Pages and emphasize the importance of content quality, consistency, and social media engagement. Learn how to create posts that inspire conversations, strategically use Facebook features like Stories and Live video, and leverage partnerships and community interaction for greater organic reach.

Additionally, you'll discover how proper timing, compelling visuals, and simple data tracking can significantly boost your results. By the end of this episode, you'll have a clear social media marketing strategy framework for turning Facebook into a long-term audience-building channel rather than feeling like a frustrating time sink.

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes.

Mastering Local Marketing is for small business owners, whether you run a restaurant, retail store, service-based business, or handle marketing on your own, who want proven strategies to grow their customer base, increase the number of customers, and market smarter.

Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships, while not wasting your time or money on things that don't work.

Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, Grow My Small Business by Lindsay Fletcher, and Social Media Marketing by Cheyanne Cleyman.

2026 does not need more marketing tactics. It needs more commitment.

In this episode, we introduce the 2026 Marketing Challenge. One intentional choice. No pressure to do everything.

We challenge you to pick just one marketing initiative. Not the easiest one. Not the trendiest one. The one you are willing to stick with long enough to see results.

This is not about chasing algorithms or trying to be everywhere. It is about focus, consistency, and building momentum that actually lasts.

Pick one idea. Commit to it. Let 2026 be the year your marketing finally compounds.

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes.

Mastering Local Marketing is for small business owners, whether you run a restaurant, retail store, service-based business, or handle marketing on your own, who want proven strategies to grow their customer base, increase the number of customers, and market smarter.

Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships, while not wasting your time or money on things that don't work.

Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, Grow My Small Business by Lindsay Fletcher, and Social Media Marketing by Cheyanne Cleyman.