Social media is one of the most talked-about yet misunderstood channels for small business marketing. In this episode of Mastering Local Marketing, we delve into whether social media truly functions as a powerful marketing tool that drives customer engagement and revenue, or if it has evolved into mere entertainment offering little real return.

We explore how local businesses can develop an effective social media strategy by leveraging platforms like Facebook, Instagram, and TikTok within their overall marketing planning for small business growth. Many business owners feel overwhelmed or uncertain about their social media efforts, this episode breaks down the difference between visibility versus results, attention versus action, and busy work versus effective marketing.

If you are responsible for marketing for small business or managing local marketing initiatives, this conversation will challenge your perspective on social media marketing strategies and help you use social media for business more intentionally and successfully.

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes.

Mastering Local Marketing is for small business owners, whether you run a restaurant, retail store, service-based business, or handle marketing on your own, who want proven strategies to grow their customer base, increase the number of customers, and market smarter.

Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships, while not wasting your time or money on things that don't work.

Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, Grow My Small Business by Lindsay Fletcher, and Social Media Marketing by Cheyanne Cleyman.