Most sales conversations small business owners have break down long before price ever becomes the issue.

In this episode of Mastering Local Marketing, we will explore a simple shift in how businesses sell and why many unintentionally slow down the buying process without realizing it. This conversation looks at what actually moves people from interested to buying and why saying more is often the problem.

Instead of focusing on scripts or pressure tactics, this episode challenges how sales conversations are approached and highlights subtle changes to your sales strategy that can dramatically speed up decisions and improve new customer conversions.

If you have ever had a customer seem interested but hesitate, stall, or walk away, this episode will make you rethink how selling really works and what to do differently the next time.

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes.

Mastering Local Marketing is for small business owners, whether you run a restaurant, retail store, service-based business, or handle marketing on your own, who want proven strategies to grow their customer base, increase the number of customers, and market smarter.

Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships, while not wasting your time or money on things that don't work.

Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, Grow My Small Business by Lindsay Fletcher, and Social Media Marketing by Cheyanne Cleyman.