Subject-matter experts bring years of experience to a learning project, but that expertise can make it difficult to remember what being a beginner feels like. Ask what learners need to know, and you may receive an entire library of policies, exceptions, history, and background information.

In this episode, Andy Campbell explores how learning professionals can move beyond the information dump and uncover the judgment hidden inside an expert’s work. You’ll learn how real examples, common mistakes, complicated situations, and expert disagreements can reveal what learners actually need to notice, decide, practice, reference, or escalate.

The goal is not to remove the expert’s knowledge. It is to transform that knowledge into something a less experienced person can actually use.

A stakeholder asks for training, and our minds immediately jump to courses, content, deadlines, and development tools. But a training request tells us what someone wants built. It does not necessarily tell us what needs to be fixed.

In this episode, Andy Campbell explores what learning professionals should investigate before accepting a requested solution. You’ll learn how to uncover the event behind the request, examine real examples of the work, identify where performance breaks down, and determine what role training should actually play.

Sometimes the answer is a course. Sometimes it is a checklist, clearer instructions, manager support, or a process that simply needs to stop being so confusing.

Before asking what content belongs in the course, ask a more important question: What happened that made someone believe training was the answer?

We talk constantly about following the ADDIE model, but how often do we genuinely evaluate whether the learning experiences we create improve performance?

In this episode, Andy Campbell examines the gap between what learning professionals say about evaluation and what actually happens after a course launches. He explores why evaluation is too often reduced to completion rates, quiz scores, and satisfaction surveys, and what would change if evidence of performance guided our decisions from the beginning.

Because if evaluation truly mattered, we would not just measure differently. We would design differently.