Ever hovered over the send button asking yourself, “Am I annoying my list?”

In this episode of Launch Confidential, we’re talking about the quiet anxiety so many coaches carry around email marketing: the fear of being “too much,” annoying your list, or losing your audience just by showing up in their inbox.

Because when that anxiety kicks in, what usually happens isn’t restraint - it’s silence. And silence cools your audience, stretches out your sales cycle, and makes every launch feel heavier than it should.

If you find yourself second-guessing follow-ups, spacing emails way farther apart than you know you should, or holding back because of that one nasty “please remove me” that still lives rent-free in your brain… this conversation is for you.

01:41 - The real reason people unsubscribe (and why it’s not what you think)

03:25 – The fear loop that teaches your list to tune you out

05:52 - Why unsubscribes are actually doing you a favor

06:28 - The fastest way to become forgettable in someone’s inbox

07:54 - The subject line habit quietly killing your open rates

09:03 - Why “safe” emails never get opened

10:00 - The underused inbox feature that changes open rates

12:55 - How to tell if you’re emailing too much — or not enough

14:38 - The kind of emails people actually want to read

16:13 - A sustainable email cadence that doesn’t burn you out

19:03 - The reframe that makes emailing feel lighter instantly

We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:

📸 Instagram

👥 Facebook

📩 hello@launchbabes.com

🧠 Diagnose your launch system with the Launch IQ GPT

Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.

As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.

Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably – without burnout.

This show is for coaches and course creators ready for the business they imagined when they started – one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.

Launch Confidential is their new source for strategies and systems that just WORK.

Launch Confidential is the podcast for online coaches stuck in the messy middle—brilliant offers, a few launches under your belt, but results that feel like a rollercoaster you can’t get off.

Hosted by Diana Toronto and Taylor Marks, co-founders of Launch Babes and former launch strategists behind multi–six-figure...

You’ve heard the hype: AI is coming for our jobs, coaching is next, and soon we’ll all be replaced by robots. But what if that narrative is completely backwards?

In this solo episode of Launch Confidential, Taylor shares the behind-the-scenes story of building Launch Babes’ first client-facing AI-powered tool - and how it pushed her to the edge while unlocking the future of online education.

This isn’t about tossing ChatGPT prompts on top of your course. It’s about embedding your unique frameworks, thought processes, and systems into custom GPTs that support your students 24/7, without losing your voice or values.

If you’ve ever wished you could be everywhere at once inside your program—or if your clients get stuck between calls, forget their questions, or spiral in tech purgatory—this episode will show you how AI can fix the waiting, not the teaching.

• Why AI isn’t replacing coaches—it’s scaling the impact of great coaching
• How to use GPTs to deliver real-time, high-touch support without burning out
• The very real difference between a “content course” and an AI-powered learning experience
• Why Launch Babes is embedding AI inside their programs instead of adding it on top

Whether you’re already using AI tools or still skeptical, this episode will expand what you believe is possible in online education—and show you why GPTs might just be your most scalable team member yet.

01:50 - The “innocent idea” that spiraled into a 10-day obsession

03:40 - Why quizzes and PDFs suddenly felt outdated

05:45 - The hidden flaw baked into even the best online programs

07:20 - The waiting problem no amount of support can fully solve

09:55 - The moment AI stopped being “content help” and became something else

11:30 - Why generic marketing advice does more harm than good

13:10 - The line between replacing coaching and removing friction

14:50 – How AI closes the gap between learning about something and actually doing it

20:36 – How diagnostics turn into dynamic, personalized conversations

21:35 – A peek into how Launch Babes trained a GPT to act like their brains—without sounding like a bot

23:18 – The real bottlenecks that don’t show up in the numbers

25:30 – Why generic AI tools fall flat (and how yours doesn’t have to)

26:01 – The belief shift: how removing waiting creates freedom (not burnout)

28:47 – Why this is the future of online coaching

29:45 – Your invite to beta test the Launch IQ Assistant—before it officially drops

We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:

📸 Instagram

👥 Facebook

🧠 Diagnose your launch system with the Launch IQ GPT

Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.

As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.

Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably – without burnout.

This show is for...

AI is everywhere right now - and yet so many online creators feel more frustrated than supported by it.

In this solo episode of Launch Confidential, Diana breaks down how we actually use AI inside Launch Babes - not as a shortcut, not as a copy-paste machine, and not as something that replaces thinking - but as a trained collaborator that supports decision-making, content creation, and strategy across the business.

This isn’t an episode about prompts, automations, or “AI hacks.”

It’s about how to work with AI instead of fighting it - and why most people give up right before it starts saving them real time.

Diana walks through the exact way we train and use ChatGPT and other AI tools in our day-to-day business - from brainstorming and organizing ideas to spotting patterns, refining messaging, and supporting creative and strategic thinking - all without losing our voice, our minds, or creating more work.

You’ll walk away knowing:

● Why AI feels generic, stiff, or unhelpful for so many people

● The biggest mistake coaches make when using ChatGPT in their business

● How to train AI using real inputs - not just instructions or brand docs

● Why transcripts matter more than polished copy

● The 5-step process that turns AI into a collaborator instead of a vending machine

● How we use AI to support content, offers, pattern recognition, and strategic thinking

● Why AI is only as good as the context you give it - and how to close the gaps

If AI has ever felt like another thing to manage instead of a tool that lightens your workload, this episode will completely reframe how you use it - and help you build a relationship with AI that actually supports your business.

02:05 – Who this episode is (and is not) for

03:30 – Why most people feel disappointed by AI output

05:45 – Treating AI like a vending machine vs. a collaborator

07:20 – The false expectation that AI should “just know” your business

09:10 – Why brand docs and instructions aren’t enough

10:55 – The missing ingredient: feeding AI real transcripts and raw input

13:00 – Step 1: Training AI with real content from your business

14:45 – Step 2: Asking AI to summarize what it understands

16:05 – Step 3: Correcting misalignment instead of getting frustrated

17:50 – Step 4: Letting AI identify gaps and ask clarifying questions

20:10 – Step 5: Using AI as a collaboration partner across the business

22:00 – How we use AI beyond content creation

23:45 – Using AI to spot patterns faster in surveys and audience data

25:30 – Why we never copy-paste AI output (and what we use it for instead)

27:10 – Using AI to brainstorm, organize, and expand ideas

29:20 – Why storytelling still matters - and how AI supports it

31:10 – Building a story bank by talking to AI instead of typing

33:00 – The long-term payoff of learning to work with AI now

We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:

📸 Instagram

👥 Facebook

🧠 Diagnose your launch system with the Launch IQ GPT

Stop guessing, fix what actually matters, and start getting predictable results (on purpose).

Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure...

If you’ve ever clicked that tempting little “Boost Post” button thinking you were doing something smart for your business… this episode is your friendly intervention.

We get it. It looks so easy. No tech, no strategy, just instant “results.” But the truth? Boosting posts is one of the fastest ways to throw money down the Meta drain—and we’re here to show you a better way.

In this episode of Launch Confidential, Taylor and Diana break down why boosting posts rarely works (especially for coaches and course creators), what it’s actually doing to your ad data, and exactly how to promote your best content the right way inside Ads Manager instead.

You’ll walk away knowing:

• When boosting might make sense (hint: it’s rare)
• The #1 thing to do before you spend a single dollar on ads
• Why Ads Manager gives you actual strategic control
• How to turn great organic posts into a full-blown audience-building machine

Because boosting isn’t a growth strategy - it’s just a distraction. The real growth happens when you use ads (properly) to build something.

02:46 – The real reason Meta wants you to boost (it’s not to help your biz)

04:17 – What boosted posts actually do (and why your targeting gets trashed)

06:00 – Why CPMs skyrocket with the boost button

08:49 – When Meta lies to you (yes, really)

09:28 – What you lose when you boost: strategic data, retargeting, and ROI

11:57 – The only two scenarios where boosting might make sense (and even then…)

13:25 – How to “boost” the right way: Ads Manager walkthrough

14:13 – Why your ad objective matters more than you think

15:15 – How to use exclusions, retargeting, and warm audiences strategically

17:01 – A mindset shift: data over vanity

17:48 – Why Ads Manager gets easier (even if you’re not techy)

18:00 – The secret to duplicating campaigns without the headache

18:45 – When to promote organic posts (and when to skip it)

21:50 – The biggest mistake: boosting everything

22:17 – Your permission to stop boosting - and start building something better

We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:

📸 Instagram

👥 Facebook

🧠 Diagnose your launch system with the Launch IQ GPT

Stop guessing, fix what actually matters, and start getting predictable results (on purpose).

Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.

As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.

Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.

This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.

Launch Confidential is their new source for strategies and systems that just WORK.

What if you could reach thousands of new people every day for less than your morning coffee run? No complex funnels. No hiring an expensive ads agency. No creating mountains of new content every week. Just $1/day behind each of your best posts.

Because here's the problem with organic reach: even your most brilliant content is only seen by around 5% of your existing followers. Which means you're stuck in an endless loop of showing up for the same limited audience, while thousands of people who need your help have no idea you exist.

In this episode of Launch Confidential, Taylor and Diana break down:

• Their exact low-budget set-it-and-forget-it content amplification strategy
• How to identify which posts deserve ad spend
• Setting up awareness ads the right way in Ads Manager (NOT that evil "boost" button)
• Building custom audiences you can retarget later
• The only three metrics that really matter when you're buying visibility (not conversions)

It's not about becoming a Meta ads expert or drowning in analytics. It's about amplifying what's already working so you can reach 1000's more NEW people than organic reach ever could.

02:10 The low budget strategy that changes everything (no funnels, no agency required)

04:26 The brutal truth about organic growth - why "just post more" won’t grow your business

06:03 The real numbers: how many people actually see your social content?

10:44 What the true objective of awareness ads is (hint: not conversions or lead generation)

12:42 The content audit that tells you exactly where to put your ad spend

13:56 Why reels beat everything else for reach (especially when you’re retargeting)

15:26 The campaign objective mistake that's costing you money

17:33 The Andromeda update: why everything you knew about targeting just changed

19:28 Why Ads Manager isn’t as impossible as it tries to be - and the hidden toggles wasting your budget

23:13 The only 3 metrics that truly matter for awareness campaigns

24:07 Your 5-step visibility campaign implementation plan

We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:

📸 Instagram

👥 Facebook

🧠 Diagnose your launch system with the Launch IQ GPT

Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.

As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.

Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.

This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.

Launch Confidential is their new source for strategies and systems that just WORK.

Launch Confidential is the podcast for online coaches stuck in the messy middle—brilliant offers, a few launches under your belt, but results that feel like a...

What if everything you've been told about posting frequency is backwards?

You're watching other creators post daily - sometimes multiple times a day - and you're convinced that's what it takes. So you batch on Sunday, show up strong for three days, burn out by Thursday, disappear for two weeks, feel guilty, then panic-post six times in three days to catch up.

That cycle? It's not just exhausting. It's actually tanking your reach.

The algorithm doesn't care that you posted ten times last week. It cares that you ghosted this week. And every time you do that, you're training it not to trust you.

Turns out, the algorithm rewards reliability over volume. Predictability over hustle. Consistency over bursts. And most creators are doing the exact opposite of what actually works.

In this episode of Launch Confidential, Taylor and Diana break down what the algorithm is actually optimizing for, why sporadic posting destroys your reach even when you're creating great content, and how to find a posting rhythm that grows your audience without burning you out.

Spoiler: it's way less than you think. And yes, you have permission.

02:30 - Why the algorithm rewards consistency, not volume

04:10 - What "reliably" means to the algorithm (and why it matters more than frequency)

06:46 - The panic post pattern that confuses the algorithm

08:17 - How long it takes to build trust with the algorithm (and why it compounds)

10:57 - What sporadic posting is actually costing you

13:29 - Finding your sustainable rhythm: the honest capacity audit

18:27 - The easy content posting commitment that changes everything

20:28 - What happens after 12 weeks of true consistency

23:31 - The 70-80% certainty rule for posting

24:38 - You now have permission to post less!

We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:

📸 Instagram

👥 Facebook

🧠 Diagnose your launch system with the Launch IQ GPT

Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.

As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.

Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.

This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.

Launch Confidential is their new source for strategies and systems that just WORK.

Launch Confidential is the podcast for online coaches stuck in the messy middle—brilliant offers, a few launches under your belt, but results that feel like a rollercoaster you can’t get off.

Hosted by Diana Toronto and Taylor Marks, co-founders of Launch Babes and former launch strategists behind multi–six-figure campaigns, this is where you stop guessing and start building a sales ecosystem you can trust, with...

You spent weeks crafting your launch content. The emails that got replies. The posts that stopped the scroll. The sales page copy that actually converted. The reels you did your hair and makeup for.

And then cart closed, you filed everything away in a Google Drive folder you'll never find again, and sat down the next week to create content from scratch. Again.

BUT… Here’s the thing. You’re already sitting on your highest converting messaging ever created - content that’s been proven to move people toward buying - and you’re letting it die while you burn out trying to match that level of genius all over again. Every. Single. Week.

Launch content isn’t temporary, single-use promo content that expires when the cart closes. It's the most strategically valuable content you'll ever create because you're writing from total clarity - dialed into your offer's exact transformation, your ideal client's real objections, and the precise language that moves people into taking action.

That clarity is what makes people convert. And you’re archiving it in your Google Drive.

In this episode of Launch Confidential, Taylor and Diana break down the Launch-to-Runway System - how to turn your best launch assets into a year-round nurture machine that fills your content calendar without burning out.

03:38 - What is the Launch-to-Runway System?

05:53 - Reframing launch content as nurture content

07:22 - What treating launch content as single-use is actually costing you

09:43 - Launch tone vs nurture tone: decision-focused vs belief-focused messaging

10:36 - Side-by-side examples: how to reframe launch messaging for year-round use

13:35 - Nurture CTAs that work: low-pressure, high-value actions

16:01 - What to look for: conversion signals that identify your high performers

19:25 - The Content Cascade: how one proven launch asset becomes multiple nurture assets

22:28 - Real walkthrough: turning one launch email into 4 unique pieces of content

25:33 - Case study: how a relationship coach turned one webinar segment into year-round nurture

30:13 - Your homework: how to audit your last launch to find your first high performer

We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:

📸 Instagram

👥 Facebook

🧠 Diagnose your launch system with the Launch IQ GPT

Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.

As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.

Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.

This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.

Launch Confidential is their new source for strategies and systems that just WORK.

Launch Confidential is the...

You crafted what you thought was the perfect pain point content. Really dug into their struggle, showed them you understand their problem, validated their pain.

And then... crickets. Or worse - great engagement, but zero sales.

Here's what nobody's telling you: pain point marketing isn't just failing to convert anymore. It's actually training your audience to be professional tire kickers. Buyers are more sophisticated now. What worked three years ago is creating comparison shoppers instead of committed buyers.

Meanwhile, there are coaches who post about their offer once and get flooded with DMs asking "How do I work with you?" and "Where do I sign up?" Same market, same platform - completely different results.

The difference? They're not dwelling in the pain. They're leading with identity.

In this episode of Launch Confidential, Taylor and Diana break down exactly why pain-focused messaging is killing conversions and prolonging your sales cycles - and introduce their three-layer messaging system that flips the script entirely. This is the framework they use with every client, in every launch, across every piece of content.

01:51 - Why pain point marketing is keeping you broke (and training your audience to be indecisive)

04:11 - What pain point marketing is actually costing you in sales cycle length

05:44 - Introducing identity-first marketing: the three-layer messaging system

07:37 - Desire - the bridge from pain to transformation (and painting the picture of possibility)

10:42 - Identity - speaking to who they're becoming (not just what they want)

19:29 - Real examples: pain-first vs identity-first messaging (same topic, completely different results)

20:57 - How to implement this: the three-question check system for every piece of content

22:13 - Your homework: audit your last three posts through the identity-first lens

24:16 - The big takeaway: pain point marketing isn't wrong, it's just incomplete

We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:

📸 Instagram

👥 Facebook

🧠 Diagnose your launch system with the Launch IQ GPT

Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.

As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.

Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.

This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.

Launch Confidential is their new source for strategies and systems that just WORK.

Launch Confidential is the podcast for online coaches stuck in the messy middle—brilliant offers, a few launches under your belt, but results that feel like a rollercoaster you can’t get off.

Hosted by Diana Toronto and Taylor Marks, co-founders of Launch Babes and former...