You’ve heard the hype: AI is coming for our jobs, coaching is next, and soon we’ll all be replaced by robots. But what if that narrative is completely backwards?

In this solo episode of Launch Confidential, Taylor shares the behind-the-scenes story of building Launch Babes’ first client-facing AI-powered tool - and how it pushed her to the edge while unlocking the future of online education.

This isn’t about tossing ChatGPT prompts on top of your course. It’s about embedding your unique frameworks, thought processes, and systems into custom GPTs that support your students 24/7, without losing your voice or values.

If you’ve ever wished you could be everywhere at once inside your program—or if your clients get stuck between calls, forget their questions, or spiral in tech purgatory—this episode will show you how AI can fix the waiting, not the teaching.

• Why AI isn’t replacing coaches—it’s scaling the impact of great coaching
• How to use GPTs to deliver real-time, high-touch support without burning out
• The very real difference between a “content course” and an AI-powered learning experience
• Why Launch Babes is embedding AI inside their programs instead of adding it on top

Whether you’re already using AI tools or still skeptical, this episode will expand what you believe is possible in online education—and show you why GPTs might just be your most scalable team member yet.

01:50 - The “innocent idea” that spiraled into a 10-day obsession

03:40 - Why quizzes and PDFs suddenly felt outdated

05:45 - The hidden flaw baked into even the best online programs

07:20 - The waiting problem no amount of support can fully solve

09:55 - The moment AI stopped being “content help” and became something else

11:30 - Why generic marketing advice does more harm than good

13:10 - The line between replacing coaching and removing friction

14:50 – How AI closes the gap between learning about something and actually doing it

20:36 – How diagnostics turn into dynamic, personalized conversations

21:35 – A peek into how Launch Babes trained a GPT to act like their brains—without sounding like a bot

23:18 – The real bottlenecks that don’t show up in the numbers

25:30 – Why generic AI tools fall flat (and how yours doesn’t have to)

26:01 – The belief shift: how removing waiting creates freedom (not burnout)

28:47 – Why this is the future of online coaching

29:45 – Your invite to beta test the Launch IQ Assistant—before it officially drops

We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:

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🧠 Diagnose your launch system with the Launch IQ GPT

Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.

As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.

Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably – without burnout.

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