Ever hovered over the send button asking yourself, “Am I annoying my list?”

In this episode of Launch Confidential, we’re talking about the quiet anxiety so many coaches carry around email marketing: the fear of being “too much,” annoying your list, or losing your audience just by showing up in their inbox.

Because when that anxiety kicks in, what usually happens isn’t restraint - it’s silence. And silence cools your audience, stretches out your sales cycle, and makes every launch feel heavier than it should.

If you find yourself second-guessing follow-ups, spacing emails way farther apart than you know you should, or holding back because of that one nasty “please remove me” that still lives rent-free in your brain… this conversation is for you.

01:41 - The real reason people unsubscribe (and why it’s not what you think)

03:25 – The fear loop that teaches your list to tune you out

05:52 - Why unsubscribes are actually doing you a favor

06:28 - The fastest way to become forgettable in someone’s inbox

07:54 - The subject line habit quietly killing your open rates

09:03 - Why “safe” emails never get opened

10:00 - The underused inbox feature that changes open rates

12:55 - How to tell if you’re emailing too much — or not enough

14:38 - The kind of emails people actually want to read

16:13 - A sustainable email cadence that doesn’t burn you out

19:03 - The reframe that makes emailing feel lighter instantly

We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:

📸 Instagram

👥 Facebook

📩 hello@launchbabes.com

🧠 Diagnose your launch system with the Launch IQ GPT

Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.

As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.

Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably – without burnout.

This show is for coaches and course creators ready for the business they imagined when they started – one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.

Launch Confidential is their new source for strategies and systems that just WORK.

Launch Confidential is the podcast for online coaches stuck in the messy middle—brilliant offers, a few launches under your belt, but results that feel like a rollercoaster you can’t get off.

Hosted by Diana Toronto and Taylor Marks, co-founders of Launch Babes and former launch strategists behind multi–six-figure...

You’ve heard the hype: AI is coming for our jobs, coaching is next, and soon we’ll all be replaced by robots. But what if that narrative is completely backwards?

In this solo episode of Launch Confidential, Taylor shares the behind-the-scenes story of building Launch Babes’ first client-facing AI-powered tool - and how it pushed her to the edge while unlocking the future of online education.

This isn’t about tossing ChatGPT prompts on top of your course. It’s about embedding your unique frameworks, thought processes, and systems into custom GPTs that support your students 24/7, without losing your voice or values.

If you’ve ever wished you could be everywhere at once inside your program—or if your clients get stuck between calls, forget their questions, or spiral in tech purgatory—this episode will show you how AI can fix the waiting, not the teaching.

• Why AI isn’t replacing coaches—it’s scaling the impact of great coaching
• How to use GPTs to deliver real-time, high-touch support without burning out
• The very real difference between a “content course” and an AI-powered learning experience
• Why Launch Babes is embedding AI inside their programs instead of adding it on top

Whether you’re already using AI tools or still skeptical, this episode will expand what you believe is possible in online education—and show you why GPTs might just be your most scalable team member yet.

01:50 - The “innocent idea” that spiraled into a 10-day obsession

03:40 - Why quizzes and PDFs suddenly felt outdated

05:45 - The hidden flaw baked into even the best online programs

07:20 - The waiting problem no amount of support can fully solve

09:55 - The moment AI stopped being “content help” and became something else

11:30 - Why generic marketing advice does more harm than good

13:10 - The line between replacing coaching and removing friction

14:50 – How AI closes the gap between learning about something and actually doing it

20:36 – How diagnostics turn into dynamic, personalized conversations

21:35 – A peek into how Launch Babes trained a GPT to act like their brains—without sounding like a bot

23:18 – The real bottlenecks that don’t show up in the numbers

25:30 – Why generic AI tools fall flat (and how yours doesn’t have to)

26:01 – The belief shift: how removing waiting creates freedom (not burnout)

28:47 – Why this is the future of online coaching

29:45 – Your invite to beta test the Launch IQ Assistant—before it officially drops

We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:

📸 Instagram

👥 Facebook

🧠 Diagnose your launch system with the Launch IQ GPT

Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.

As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.

Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably – without burnout.

This show is for...

AI is everywhere right now - and yet so many online creators feel more frustrated than supported by it.

In this solo episode of Launch Confidential, Diana breaks down how we actually use AI inside Launch Babes - not as a shortcut, not as a copy-paste machine, and not as something that replaces thinking - but as a trained collaborator that supports decision-making, content creation, and strategy across the business.

This isn’t an episode about prompts, automations, or “AI hacks.”

It’s about how to work with AI instead of fighting it - and why most people give up right before it starts saving them real time.

Diana walks through the exact way we train and use ChatGPT and other AI tools in our day-to-day business - from brainstorming and organizing ideas to spotting patterns, refining messaging, and supporting creative and strategic thinking - all without losing our voice, our minds, or creating more work.

You’ll walk away knowing:

● Why AI feels generic, stiff, or unhelpful for so many people

● The biggest mistake coaches make when using ChatGPT in their business

● How to train AI using real inputs - not just instructions or brand docs

● Why transcripts matter more than polished copy

● The 5-step process that turns AI into a collaborator instead of a vending machine

● How we use AI to support content, offers, pattern recognition, and strategic thinking

● Why AI is only as good as the context you give it - and how to close the gaps

If AI has ever felt like another thing to manage instead of a tool that lightens your workload, this episode will completely reframe how you use it - and help you build a relationship with AI that actually supports your business.

02:05 – Who this episode is (and is not) for

03:30 – Why most people feel disappointed by AI output

05:45 – Treating AI like a vending machine vs. a collaborator

07:20 – The false expectation that AI should “just know” your business

09:10 – Why brand docs and instructions aren’t enough

10:55 – The missing ingredient: feeding AI real transcripts and raw input

13:00 – Step 1: Training AI with real content from your business

14:45 – Step 2: Asking AI to summarize what it understands

16:05 – Step 3: Correcting misalignment instead of getting frustrated

17:50 – Step 4: Letting AI identify gaps and ask clarifying questions

20:10 – Step 5: Using AI as a collaboration partner across the business

22:00 – How we use AI beyond content creation

23:45 – Using AI to spot patterns faster in surveys and audience data

25:30 – Why we never copy-paste AI output (and what we use it for instead)

27:10 – Using AI to brainstorm, organize, and expand ideas

29:20 – Why storytelling still matters - and how AI supports it

31:10 – Building a story bank by talking to AI instead of typing

33:00 – The long-term payoff of learning to work with AI now

We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:

📸 Instagram

👥 Facebook

🧠 Diagnose your launch system with the Launch IQ GPT

Stop guessing, fix what actually matters, and start getting predictable results (on purpose).

Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure...