If you’ve ever said “I’ve tried ads, but they just don’t work for me”, this one’s for you. After auditing hundreds of local business ad accounts, I keep seeing the same six mistakes. The problem usually isn’t Meta, your audience, or your budget. It’s the recipe. Running ads without a strategy is like baking a cake with no recipe, guessing the ingredients, the temperature, and the timing, and then blaming the oven when it flops.

In this episode, I walk you through the six mistakes that kill local ad campaigns, including the one setting I see agencies get wrong all the time. If you’ve run ads before and felt like you were throwing money into a black hole, you’ll finally see what went wrong and what to do differently next time.

What you’ll learn:

• Why boosting a post isn’t the same as running ads and why it often leaves you with zero usable data
• The campaign objective that racks up clicks and zero conversions (and the ones to use instead)
• How to create a clear, compelling front-end offer that actually gets new customers in the door
• Why “cute and clever” copy (and unedited AI copy) falls flat and how to talk like you’re explaining it to a friend
• How to create ads that don’t look like ads so you attract the right people with the right context
• The “data over drama” mindset: why you might be more profitable than you feel, even if only 10% of leads convert

Ready to stop guessing? Join Hometown Advantage, my monthly membership with my full local ad strategy course, weekly personalized ad reviews from me and my team, and a community of local business owners:

Join Here: https://www.nicoleeldridgemedia.com/hometown?utm_source=podcast&utm_medium=audio

Think you need to spend $1,500 a month to run Facebook ads for your local business? You don't.

In this episode, I break down what I actually recommend local business owners spend on Meta ads, what to realistically expect when you start small, and why $5 to $10 a day might be the best marketing move you make this year.

Your audience is local so it's smaller. That means a small budget reaches a real chunk of the people you want to reach. Organic posts might reach a couple hundred people. A $5 a day ad can reach a couple thousand people in your target market.

In this episode, we cover:

• Where the "big budget" myth comes from and when hiring an ad agency actually makes sense
• My go-to starting budget for local ads (and why $1 a day still beats $0)
• How to use your goal cost per acquisition to know how long to run ads before deciding whether they're working
• Why ads aren't gambling when you have a strategy: you're either learning or earning
• Real client stories, including a physical therapist who got a new client the day after launching an $8/day ad
• What mailers, vendor booths, and print ads cost you compared to ads you can actually track
• Why staying invisible costs 10 times more than a $300/month ad budget

If you've been wondering how much to spend on Facebook ads or you've been stuck deciding where to start, this one's for you. Starting small is still starting and the audience you build now makes sales easier down the road.

Ready to learn how to run your own ads?

Join Hometown ADvantage, my marketing membership for local small businesses. You get local-specific ad strategies, weekly expert feedback on your ads and fresh ad ideas and prompts every month all for $99/month.

Join Hometown ADvantage: https://www.nicoleeldridgemedia.com/hometown?utm_source=podcast&utm_medium=audio

Think Facebook and Instagram ads are too expensive, too complicated, or just not working for your business? You might be buying into a myth that's quietly capping your growth. In this episode, Nicole runs down the top 10 paid ads myths she hears from local business owners every day. Some have been passed around for years and a lot of them are just plain wrong.

From "I'm not good at marketing" to "I'll just use ChatGPT to teach me," Nicole shares what's actually true, what she sees working inside her agency and membership, and the mindset shifts that help local businesses get more leads, more foot traffic, and more sales from their ads.

Here's what you'll learn:

• Why the best business in town isn't always the one that wins and what does decide it
• Why "it's not working right away" is normal and how every flop ad moves you forward
• How to think about Meta Ads Manager (hint: it's the beat-up car you still have to drive to work)
• Why "expensive" is relative, and how to judge your ad spend by return instead
• Why not every lead has to be ready to buy for your ads to be worth it
• The difference between boosting posts and running real ads, and why more traffic doesn't always mean more sales
• How just 2 hours a week can make you way more confident with ads in 3 months
• Why simple, "ugly" ads often beat polished, produced ones
• Why ChatGPT is sending you in circles on Ads Manager and what to use instead

Ready for more support? Join the Hometown ADvantage membership for Nicole's full ad strategy, weekly eyes on your ad results, 10 monthly ad ideas, and the Hometown Bestie Bot.

Join Hometown ADvantage: https://www.nicoleeldridgemedia.com/hometown?utm_source=podcast&utm_medium=audio

🌐 Website: www.nicoleeldridgemedia.com
📸 Instagram: www.instagram.com/nicoleeldridge_ads
💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometown

"I don't know where to start" is the sentence Nicole hears constantly from local business owners about Facebook ads, and in this episode she's calling it out for what it really is. Before you can launch a single ad, you need to get honest about four things: are you over-consuming instead of doing, are you okay with some risk, are you actually an action taker, and do you believe in your own business enough to sell it?

Once that's sorted, Nicole breaks down the exact three-step process to launch your first local follower campaign, using a real dry cleaning business as the example:

1. Write your copy (your 30-second networking-event pitch, in writing)
2. Create your reel (3-5 clips, text overlays, and yes, the annoying app-hopping to add music)
3. Set it up in Ads Manager and hit publish

No fluff, no 47-step tutorial. Just what to actually do first if you run a local business and want Facebook ads to work for you.

Perfect for: Local business owners who keep telling themselves they'll figure out Facebook ads "eventually."

Timestamps
00:00 — Intro: who this episode is for
02:10 — The Tori Dunlap post that inspired this episode
03:00 — Reflection #1: Are you overconsuming instead of doing?
05:15 — Reflection #2: Do you have risk tolerance?
06:40 — Reflection #3: Are you an action taker?
07:20 — Reflection #4: Do you believe in your business?
09:30 — Why "I don't know where to start" happens (the kitchen remodel analogy)
12:15 — Step 1: Write your copy/caption
14:50 — Step 2: Create your reel
18:30 — Step 3: Set up your campaign in Ads Manager
20:40 — What happens after you launch (analyze, scale, repeat)
21:30 — Inside Hometown ADvantage: 117 members and counting

Links

📸 Instagram: instagram.com/nicoleeldridge_ads
💻 Join Hometown ADvantage: nicoleeldridgemedia.com/hometown

Description

Ever wonder what it actually costs to grow a business — not the highlight reel version, but the real numbers? In this episode, you'll get a full, no-holds-barred breakdown of every investment Nicole has made in her business this year, from her team and coaching to ad spend and a brand-new website. You'll hear how she thinks about risk, why she's not afraid to put big investments on a credit card, and what her actual revenue, expenses, and profit look like so far in 2026. If you've ever hesitated to invest in yourself or your business, you'll walk away with a totally different perspective on what "worth it" really means.

📸 Melissa's Instagram: instagram.com/yanosocial.ads
📸 Nicole Instagram: instagram.com/nicoleeldridge_ads
💻 Join Hometown ADvantage: nicoleeldridgemedia.com/hometown

Description:

In this episode, you're getting an inside look at the most common Facebook ad mistakes local business owners make — straight from Melissa, one of our ad managers who reviews ad accounts every single day. You'll learn why mentioning your city or town in your ad can instantly boost relevance, how to avoid Meta's sneaky "AI advantage" settings that quietly mess with your data, and why using the exact same copy across your reel and your ad text is holding you back. You'll also hear why picking just one offer to advertise (instead of everything at once) will actually get you better results faster. By the end, you'll have a clear list of things to check in your own Ads Manager today.

Links

📸 Instagram: www.instagram.com/nicoleeldridge_ads
💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometown

Description

You'll get the full, honest recap of how Nicole relaunched her group program as a membership — including the exact warm-up strategy she used, what the numbers looked like ($10K cash collected and 30 new members before ads even ran), and why she's rethinking how much she invests in her email list and audience. You'll hear real client wins from inside Hometown ADvantage — a hair extension salon, a physical therapy practice, and a custom bathroom vanity store — and the specific ad strategies behind their results. Plus, you'll get a peek at what's coming next inside the community, including profile audits, live ad breakdown trainings, and new Ready Set Launch spots opening in August.

Links

🌐 Website: www.nicoleeldridgemedia.com
🎓 Free Local Ads Workshop: www.nicoleeldridgeads.com/jumpstart
💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometown

Description

Think Meta ads only bring in low-quality leads? You're probably missing these five things. In this episode, you'll learn why your ad copy might be repelling your best customers instead of attracting them, why real people (not stock photos or polished branding) are non-negotiable in your ads, and how social proof, a full marketing strategy, and strategic friction on your lead forms can completely change who shows up in your inbox. You'll walk away with a clear, practical checklist to level up the quality of leads coming from your ads — starting today.