Think Facebook and Instagram ads are too expensive, too complicated, or just not working for your business? You might be buying into a myth that's quietly capping your growth. In this episode, Nicole runs down the top 10 paid ads myths she hears from local business owners every day. Some have been passed around for years and a lot of them are just plain wrong.

From "I'm not good at marketing" to "I'll just use ChatGPT to teach me," Nicole shares what's actually true, what she sees working inside her agency and membership, and the mindset shifts that help local businesses get more leads, more foot traffic, and more sales from their ads.

Here's what you'll learn:

• Why the best business in town isn't always the one that wins and what does decide it
• Why "it's not working right away" is normal and how every flop ad moves you forward
• How to think about Meta Ads Manager (hint: it's the beat-up car you still have to drive to work)
• Why "expensive" is relative, and how to judge your ad spend by return instead
• Why not every lead has to be ready to buy for your ads to be worth it
• The difference between boosting posts and running real ads, and why more traffic doesn't always mean more sales
• How just 2 hours a week can make you way more confident with ads in 3 months
• Why simple, "ugly" ads often beat polished, produced ones
• Why ChatGPT is sending you in circles on Ads Manager and what to use instead

Ready for more support? Join the Hometown ADvantage membership for Nicole's full ad strategy, weekly eyes on your ad results, 10 monthly ad ideas, and the Hometown Bestie Bot.

Join Hometown ADvantage: https://www.nicoleeldridgemedia.com/hometown?utm_source=podcast&utm_medium=audio