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"I don't know where to start" is the sentence Nicole hears constantly from local business owners about Facebook ads, and in this episode she's calling it out for what it really is. Before you can launch a single ad, you need to get honest about four things: are you over-consuming instead of doing, are you okay with some risk, are you actually an action taker, and do you believe in your own business enough to sell it?

Once that's sorted, Nicole breaks down the exact three-step process to launch your first local follower campaign, using a real dry cleaning business as the example:

1. Write your copy (your 30-second networking-event pitch, in writing)
2. Create your reel (3-5 clips, text overlays, and yes, the annoying app-hopping to add music)
3. Set it up in Ads Manager and hit publish

No fluff, no 47-step tutorial. Just what to actually do first if you run a local business and want Facebook ads to work for you.

Perfect for: Local business owners who keep telling themselves they'll figure out Facebook ads "eventually."

Timestamps
00:00 — Intro: who this episode is for
02:10 — The Tori Dunlap post that inspired this episode
03:00 — Reflection #1: Are you overconsuming instead of doing?
05:15 — Reflection #2: Do you have risk tolerance?
06:40 — Reflection #3: Are you an action taker?
07:20 — Reflection #4: Do you believe in your business?
09:30 — Why "I don't know where to start" happens (the kitchen remodel analogy)
12:15 — Step 1: Write your copy/caption
14:50 — Step 2: Create your reel
18:30 — Step 3: Set up your campaign in Ads Manager
20:40 — What happens after you launch (analyze, scale, repeat)
21:30 — Inside Hometown ADvantage: 117 members and counting