If you’ve ever said “I’ve tried ads, but they just don’t work for me”, this one’s for you. After auditing hundreds of local business ad accounts, I keep seeing the same six mistakes. The problem usually isn’t Meta, your audience, or your budget. It’s the recipe. Running ads without a strategy is like baking a cake with no recipe, guessing the ingredients, the temperature, and the timing, and then blaming the oven when it flops.

In this episode, I walk you through the six mistakes that kill local ad campaigns, including the one setting I see agencies get wrong all the time. If you’ve run ads before and felt like you were throwing money into a black hole, you’ll finally see what went wrong and what to do differently next time.

What you’ll learn:

• Why boosting a post isn’t the same as running ads and why it often leaves you with zero usable data
• The campaign objective that racks up clicks and zero conversions (and the ones to use instead)
• How to create a clear, compelling front-end offer that actually gets new customers in the door
• Why “cute and clever” copy (and unedited AI copy) falls flat and how to talk like you’re explaining it to a friend
• How to create ads that don’t look like ads so you attract the right people with the right context
• The “data over drama” mindset: why you might be more profitable than you feel, even if only 10% of leads convert

Ready to stop guessing? Join Hometown Advantage, my monthly membership with my full local ad strategy course, weekly personalized ad reviews from me and my team, and a community of local business owners:

Join Here: https://www.nicoleeldridgemedia.com/hometown?utm_source=podcast&utm_medium=audio