Gym check-ins are framed as a tool to help clients stay on track. In reality, most gyms use them to put people on a scale and hope the numbers cooperate.

But that’s where things break.

Clients can be training consistently, feeling better, moving better, and finally seeing themselves as someone who works out. Then one scan tells them they failed at the one outcome they’ve been taught matters most: weight loss. That one moment is enough to undo everything you’ve been building.

The problem isn’t check-ins. It’s what we attach to them.

In this episode, Tim and Zach break down:

• 05:45 how decades of weight loss messaging override logic, progress, and coaching
• 15:13 why scale-based check-ins hurt retention
• 17:11 why accountability through weigh-ins rarely works the way gym owners expect
• 20:45 what gyms should measure instead to keep clients long-term

Tune in to learn how to run check-ins that protect momentum instead of killing it.

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group

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If you haven't already, please rate and review the podcast on Apple Podcasts!

Facebook ads aren’t broken. The way most gyms rely on them is.

For years, front-end ads were the growth engine: cheap leads and fast wins. You could be profitable at the point of sale and make your money back right away.

But that version of Facebook is gone. Costs are up, lead quality is inconsistent, and judging success by what happens in the first 30 days is a fast way to shut your ads off for good.

In this episode, Tim and Zach break down what the data actually says after reviewing their full 2025 ad spend.

They explain:

• 00:45 why Facebook “stopped working” only for gyms without solid systems
• 05:10 why losing money up front can still lead to strong returns
• 09:16 how internal systems decide whether Facebook works or fails
• 21:19 why retention, not acquisition, now determines ad success

Tune in to understand what Facebook is really worth in 2026.

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group

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If you haven't already, please rate and review the podcast on Apple Podcasts!

If your gym keeps hovering around $20,000 a month no matter how hard you work, chances are you’re operating under the wrong business model.

Most gyms are built on large group training, and the industry data are very clear:

The average gym brings in just under $19,000 a month, and the majority never move far from that number. Large group gyms grow by adding members, adding classes, and adding coaching hours, along with the complexity that comes with it.

But there is a better way.

In this episode, Tim and Randy break down why semi-private training consistently creates higher revenue, stronger recurring income, and better owner outcomes.

We talk about:

• 03:20 how pricing and volume trap large group gyms
• 05:10 how changing the model changes your income and your life
• 13:40 what actually creates value clients will pay more for
• 17:31 why recurring revenue matters more than busy classes

Tune in and learn how to build a gym that finally pays you what you’re worth.

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group

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If you haven't already, please rate and review the podcast on Apple Podcasts!

Members leave gyms all the time. That’s part of the business, and it never feels good. But the real problem is how most gym owners react when it happens. Those reactions often create bigger issues than the cancellation itself.

What separates good gyms from great ones is how people are treated on the way out.

When a member leaves, they don’t vanish. They talk. They share their experience. And that story travels faster than any referral campaign you’ll ever run. You just don’t want that story to be about how frustrating it was to leave your gym.

Because in a relationship-driven business, the way someone leaves should feel just as thoughtful as the way they joined.

In this episode, Tim and Randy talk through why fighting cancellations, hiding behind rigid policies, or pushing for “just one more month” usually costs you more than it saves.

Tune in to learn:

• 02:20 why gyms lose future clients at the moment of cancellation
• 05:05 how difficult exits quietly damage trust
• 09:40 why goodwill keeps paying off long after revenue stops
• 14:10 when to ask for feedback without pressure

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group

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If you haven't already, please rate and review the podcast on Apple Podcasts!

“Give us 90 days, and we’ll flood your gym with clients.”

At some point, every gym owner hears this marketing agency promise. And when revenue feels tight, that offer is hard to ignore. But what looks like growth usually ends up in chaos.

Agencies usually push short-term, high-promise offers (like six-week challenges or quick weight loss promises) that are designed to sell a result, not a membership. So even when you get new clients in the door, they join to finish the program, and when it ends, they leave.

In this episode, Tim and Randy break down why letting an agency dictate what you sell destroys profitability and retention.

They talk about:

• 03:40 How short-term programs break gym systems and burn out teams
• 04:51 How recurring revenue creates stability and long-term growth
• 06:16 Why selling results with an end date hurts long-term retention
• 13:13 Why marketing must match how your gym actually operates

Tune in to learn more.

Additional Resources:

- Get your ticket to the 2-day Million Dollar Model Workshop

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group

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If you haven't already, please rate and review the podcast on Apple Podcasts!

Wouldn’t it be great if gym owners could actually see how a business works instead of guessing their way to revenue? That’s exactly why this episode exists.

Tim and Randy invite 15 gym owners into the Million Dollar Model Workshop, something that almost never happens in this industry. They open the doors to a real, operating gym and show exactly how it runs, from the backend systems and revenue model to the staff structure that supports it all.

Participants will also get clear insight into how those same principles can be applied inside their own gyms without copying someone else’s brand.

Tim and Randy break down:

• 01:10 how the Million Dollar Model Workshop actually works
• 03:40 the gym systems that drive seven-figure growth
• 06:30 who this workshop is designed for
• 10:10 why seeing gym operations live accelerates results

Tune in for the full episode to learn how to get in the room for the Million Dollar Model Workshop.

Additional Resources:

- Get your ticket to the 2-day Million Dollar Model Workshop

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group

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If you haven't already, please rate and review the podcast on Apple Podcasts!

Are you one of those gym owners who keep replacing coaches, retraining new ones, and still end up dealing with the same problems six months later?

When coaches are part-time, bouncing between jobs, and only expected to show up for an hour at a time, it’s unrealistic to expect long-term commitment. They’re not around long enough to build ownership, there’s no consistency, and no reason for them to care beyond today’s shift.

In this episode, Randy and Zach break down what actually creates real commitment to the business instead of ongoing staff apathy.

They talk about:

• why part-time coaching models almost guarantee turnover
• the difference between managing employees and leading a real team
• why developing EQ matters just as much as coaching skills

Let’s dive in.

Key Takeaways:

• Intro (00:00)
• Team vs. employee mindset (02:26)
• Full-time schedules create real buy-in (03:10)
• Brand-owned programming prevents client loss (05:50)
• Hire for the role before the candidate (13:42)
• Prioritize EQ over certifications (16:09)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group

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If you haven't already, please rate and review the podcast on Apple Podcasts!

Gym owners aren’t afraid of hard work. They’re afraid everything falls apart the moment they step back.

So they coach every session, fill every gap, and carry the entire business on their back, all while telling themselves it’s “for the clients.” Meanwhile, their time, energy, and family life slowly disappear.

In this episode, Randy and Zach break down the false belief that impact and income are opposites.

They explain why staying trapped as the sole service provider actually limits how many people you can help, and why burnout isn’t a badge of honor, but a warning sign.

They also talk about:

• the ego trap that keeps you stuck on the floor
• why underpaying yourself limits your impact
• how systems create freedom without killing purpose

You don't have to be torn between helping clients and taking care of your own life. Tune in and learn how to build a business that creates more impact by demanding less from you.

Key Takeaways:

• Intro (00:00)
• Gym owners struggle with success guilt (00:23)
• Impact without income causes resentment (03:10)
• Systems and capital let you help more people (04:30)
• One-to-one training limits reach and causes burnout (05:27)
• Gym owners often build their own prison (10:39)
• Leadership replaces coaching as the real job (12:05)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group

---

If you haven't already, please rate and review the podcast on Apple Podcasts!