Gym check-ins are framed as a tool to help clients stay on track. In reality, most gyms use them to put people on a scale and hope the numbers cooperate.

But that’s where things break.

Clients can be training consistently, feeling better, moving better, and finally seeing themselves as someone who works out. Then one scan tells them they failed at the one outcome they’ve been taught matters most: weight loss. That one moment is enough to undo everything you’ve been building.

The problem isn’t check-ins. It’s what we attach to them.

In this episode, Tim and Zach break down:

• 05:45 how decades of weight loss messaging override logic, progress, and coaching
• 15:13 why scale-based check-ins hurt retention
• 17:11 why accountability through weigh-ins rarely works the way gym owners expect
• 20:45 what gyms should measure instead to keep clients long-term

Tune in to learn how to run check-ins that protect momentum instead of killing it.

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group

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If you haven't already, please rate and review the podcast on Apple Podcasts!

Facebook ads aren’t broken. The way most gyms rely on them is.

For years, front-end ads were the growth engine: cheap leads and fast wins. You could be profitable at the point of sale and make your money back right away.

But that version of Facebook is gone. Costs are up, lead quality is inconsistent, and judging success by what happens in the first 30 days is a fast way to shut your ads off for good.

In this episode, Tim and Zach break down what the data actually says after reviewing their full 2025 ad spend.

They explain:

• 00:45 why Facebook “stopped working” only for gyms without solid systems
• 05:10 why losing money up front can still lead to strong returns
• 09:16 how internal systems decide whether Facebook works or fails
• 21:19 why retention, not acquisition, now determines ad success

Tune in to understand what Facebook is really worth in 2026.

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group

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If you haven't already, please rate and review the podcast on Apple Podcasts!

If your gym keeps hovering around $20,000 a month no matter how hard you work, chances are you’re operating under the wrong business model.

Most gyms are built on large group training, and the industry data are very clear:

The average gym brings in just under $19,000 a month, and the majority never move far from that number. Large group gyms grow by adding members, adding classes, and adding coaching hours, along with the complexity that comes with it.

But there is a better way.

In this episode, Tim and Randy break down why semi-private training consistently creates higher revenue, stronger recurring income, and better owner outcomes.

We talk about:

• 03:20 how pricing and volume trap large group gyms
• 05:10 how changing the model changes your income and your life
• 13:40 what actually creates value clients will pay more for
• 17:31 why recurring revenue matters more than busy classes

Tune in and learn how to build a gym that finally pays you what you’re worth.

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group

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If you haven't already, please rate and review the podcast on Apple Podcasts!